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Seven Wolves, Anta, PEAK And Other Brand Layout Micro-Blog Channel &Nbsp; Play A New Marketing Position.

2011/7/28 17:57:00 64

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With the rapid development of Internet economy and electronic commerce, more and more traditional shoes and clothing enterprises have realized the importance of micro-blog marketing. Foresight 。 Although content explosion and aggregation are only the starting point of micro-blog, micro-blog marketing has just emerged as platform value. However, for the current market situation of shoes and clothing, Seven wolves , Anta Many brands such as PEAK, XTEP and so on have already opened official micro-blog. They have promoted the sales promotion plan through the network platform, introduced the contents of activities, etc., and gradually changed their sales mode, and set up a network sales platform suitable for their own businesses, so as to attract the attention of netizens and achieve a more significant marketing effect.

It is reported that the shoe and clothing enterprises in the past are faced with the system of search engines. Expedited Out of a huge SEO industry, spare no effort to help shoes and clothing enterprises in the search engine better location, if your business is not included in the search engine, then sorry, you do not exist in the world. Now, micro-blog It has created another era of marketing circles, and has entered the consumer's vision with a new trend.

At this time, how to exist in the world of micro-blog marketing has become the strategy that shoes and clothing enterprises must learn. Some shoe and clothing enterprises are still in the exploratory stage of "let those colleagues in the network department take the opportunity to do something". Some of the shoes and clothing marketing companies that are sensitive to smell have been pushing into the new market camp.

Micro-blog has provided a flexible and diversified corporate brand marketing platform for many shoe and clothing enterprises. Its ingenuity of advertising creativity and current events and interesting stories has impressed its fans. Micro-blog marketing also allows luxury brands to save hundreds of thousands of thousands of dollars and millions of marketing costs, targeting customers only through micro-blog's user positioning, so long as their creativity is novel enough and feasible enough. In addition, micro-blog can also let some brands of shoes and shoes that have disappeared for a long time shine new vitality, so that those who used to wear only 50 or 60 front feet will get 80 or 90% of them. Favor 。

On micro-blog's platform, a huge Marketing system Unfolding, countless third party developers and marketers have smelled their business opportunities. Parasitic on micro-blog, they absorb the nutrients brought by consumption, creating incredible growth rate. However, under the situation that micro-blog technology has not been fully disclosed, it is a good shortcut to invite the professional team of shoes and clothing to take foreign aid.

"Behind every micro-blog user is a living consumer", which makes shoes and clothing enterprises unable to wait. With the marketing effectiveness of a number of pioneers in micro-blog becoming more and more obvious, a large number of small and medium-sized shoe and clothing enterprises have begun to change their wait-and-see attitude. They also hope to operate micro-blog platform through better communication skills, so as to enhance the brand effect. However, small and medium-sized shoes and clothing enterprises take the road of "micro marketing". Without fully understanding micro-blog's marketing and making no overall strategy, hasty entry may mean danger. If micro-blog technology is not fully open, outsourcing is a good shortcut. At the same time, in view of the different needs of enterprises such as shoes and clothing, experts also provide various ways of consulting, training, outsourcing and outsourcing, but the industry believes that the best mode is semi outsourcing.

Admittedly, for the shoe and clothing enterprises, the micro-blog market has given them more opportunities for development. However, challenges have also followed, and the overall level of micro-blog marketing has also increased. At this time, shoes and clothing enterprises should enhance their market acumen, fully grasp the emerging market situation on micro-blog marketing platform, and activate the new market competitiveness of shoes and clothing micro-blog marketing in real time.