Cost Shifting Is Easy &Nbsp; Brand Clothing Is Rising.
Fujian
Seven wolves
Limited Company Limited
company
(002029) chairman Zhou Shaoxiong revealed yesterday that products in 2011
Price increase
The amplitude should be at least 10%.
A survey released recently by the textile and apparel research department of CICC said: "seven wolves,"
Wedding bird
,
lilanz
The three men's clothing prices range from 10% to 20%, and the cost increase has been passed on to the downstream consumers.
In addition to casual clothing, Hongxing Erke, PEAK and other sports apparel also revealed the desire to raise prices, ranging from 10% to 18%.
"Fabric costs account for 60% of the total cost, while the total cost is 40%."
Xu Zhida, chief operating officer of PEAK group, told the media before.
It is noteworthy that although the price of clothing collectively "shouted", but because of the volume and price rise, most Brand Company profits are not affected.
Cheng Yuan, an analyst at Dongxing securities clothing industry, pointed out that "cost pressures have basically shifted to consumers."
According to Cheng Yuan analysis, the cost of mid-range brand clothing cotton yarn accounts for about 10% of the wholesale price, accounting for only 5% of the retail price. "The price of clothing is in the hundreds of yuan, and the cotton yarn is up 10%. The embodiment of clothing is not very obvious. Therefore, the pfer of costs is easy to carry out."
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