Enterprise Management In E-Commerce Environment

E-commerce refers to all kinds of commercial activities carried out by buyers and sellers in accordance with certain standards by using modern open Internet. In the process of transformation from industrial economy to network economy in the industrial society, e-commerce is a very important and key means and measure. It is a bridge between the network economy and the traditional economy, and it is the enterprise entering the traditional economy. Internet economy Therefore, the impact of e-commerce on the business environment and enterprise management is direct, profound and omnidirectional.

The impact of e-commerce on traditional business models

E-commerce is developed on the basis of traditional business. Instead of replacing all traditional business models, e-commerce is the development of traditional business. E-commerce has an important impact on the traditional business environment, organizational structure and management mode, enterprise competition foundation, enterprise procurement, customer service and so on.

The practical operation of traditional business transactions is composed of pre transaction preparation, trade consultation, contract and execution, payment and liquidation. And the new business mode has an important impact on human social life. E-commerce is a business activity in virtual space. It is a fundamental revolution in traditional business activities. In the new economy, information technology has established the economy on the basis of knowledge, the way of human interaction has changed, the distance of communication has disappeared, and the continuous innovation of operational mode has made the economy and society full of vitality and vitality. Technological innovation has continuously created new market demand, induced new production and competition, and promoted the continuous development of the economy.

　 Two, enterprise management innovation under e-commerce.

Management innovation means right Business management The innovation of thought, management method, management tool and management mode is the corresponding improvement and adjustment made by enterprises in the face of changes in technology and market. It is a very important and complex process, which includes both the innovation of management technology and the innovation of management system. The successful management innovation is essentially the comprehensive embodiment and inevitable result of the two aspects of management technology and management system.

　　 (1) innovation of enterprise information management under e-commerce.

Numerous examples tell us that it is an effective way for Chinese enterprises to modernize the road of management with the help of enterprise management software conforming to China's national conditions, realizing the basic business process management information, consolidating and improving the level of basic management, and realizing the optimization of the overall management of enterprises. As the participants of e-commerce, Chinese enterprises must first strengthen their own information infrastructure construction, and ensure that enterprises maintain solid management foundation and reproductive core in the process of expanding scale and rapid development of business, and promote the sustainable development of enterprises through the informatization of enterprise basic data, the basic business processes and transaction processing of enterprises, the internal control of enterprises, the informatization of implementation of control process, and the standardized management of human behavior. {page_break}

　 (two) innovation of enterprise logistics management under e-commerce.

As the core of network economy, e-commerce must be based on logistics management. On the one hand, e-commerce should implement the "business process reengineering" physical governance mode within the enterprise. It mainly improves and designs the organizational process through the reanalysis of the existing processes by enterprises, so as to maximize the value-added content of these processes and minimize other non value-added content, thereby effectively improving the performance of the organization and achieving or increasing the value of the product to customers at relatively low cost. On the other hand, e-commerce should establish the best "agent mode of enterprise logistics management" outside the enterprise. This mainly refers to the integrated logistics management mode of logistics governance socialization. The development of e-commerce has created conditions for the specialization and socialization of logistics management. Improving the macro social benefits of logistics management is an important external condition to ensure the normal operation of enterprise's micro business process reengineering mode. The logistics operation between different enterprises can be completed by the third party agents other than the supplier and the demand side, thus achieving the goal of advanced and socialized governance of logistics management.

　 (three) enterprise financial management innovation under e-commerce.

With the arrival of the new economic era, the financial management of enterprises is further informationalized and digitalized. Computer technology, especially network technology, is widely used in financial management, so as to conduct real-time and effective financial analysis and improve the accuracy of financial decisions.

In the new economic era, the goal of enterprise financial management is to develop the goal of enterprise financial management in the industrial economic era, instead of negating the original goal completely. The goal of enterprise financial management is diversified, and the goal of financial management of enterprises will ultimately achieve a win-win goal.

Under the condition of electronic commerce, the demand of customers has changed a lot. Individualization And the casual trend of consumption time and place. The uncertainty of these links will ultimately reflect the uncertainty of enterprise financial management and increase the risk coefficient of enterprise financial management. At the same time, under the environment of electronic commerce, due to the comprehensive intervention of information technology, the continuous innovation of various financial instruments, the reduction of transaction costs, the drive of economic globalization, the efficiency of financial market allocation will be higher, the flow rate of capital will be stronger, and the financial risks of enterprises will be greater. Therefore, it is a challenge for financial management to improve the level of financial management and enhance the ability to prevent risks.

　　 Three, the problems faced by enterprise management innovation under e-commerce.

Enterprise management innovation, whether it is management method, management concept or management tool, is faced with various problems and difficulties. Enterprise management involves enterprise financial management, enterprise information management, etc., how to protect network financial security, how to improve logistics management, all these remain to be solved. {page_break}

Another problem facing enterprise management innovation is how to produce truly innovative ideas. There is no simple and standard way to innovate, but if you master certain tips for success, there will be many new discoveries. New principles, unorthodox thinking and non mainstream wisdom are all weapons for improving human creativity, which are essential to management innovation and other types of innovation.

To fully understand the power of new management principles, we must get rid of the restrictions of past practices on imagination. Although some of the things believed by people may be conclusive in science, most of them are not. Although it may be painful to admit this, many of what is regarded as managerial wisdom is nothing but a dogma pretending to be an unarguable truth without being questioned.

　 Four, enterprise management innovation solution under e-commerce.

We must get rid of the bondage of traditional ideas. Generally speaking, people have a belief in corporate strategic change, that is, change must start from the top management of the company, and a strong leader is needed to achieve change in the company. Empirically speaking, this belief seems very correct, but as a management innovator, it must be able to distinguish something that looks right and absolutely right.

Second, we must cultivate the ability to deal with change. The ability of enterprises to deal with change is the guarantee of realizing enterprise management innovation. In order to deal with change and innovation, if a business organization needs to establish new processes and values, managers must create a new organizational space to cultivate the ability to deal with change. To do this, we need to build a new growth platform department which is independent and has a foundation. The new growth platform sector is independent and relies heavily on the existing business, organizational structure and working methods and corresponding rules and regulations. It must be independent because the new Changping platform needs more time than the ordinary business department to see the effectiveness of development, and it is also developing the ability of enterprises to have a business model and organizational culture.

In order to maximize the possibility of management breakthroughs, we need to start from a very important and exciting problem. To solve major management problems, we must also have the spirit of perseverance and unswerving spirit and rich imagination. Some guiding problems can stimulate imagination.