The Enlightenment Of Jin Zhiguo's Wolf Production On Team Management

Jin Zhiguo is rare in state-owned enterprises. Wolf school "He has a great quantity of wine and is strong at acting. He is also good at thinking and leading a wolf team.

Jin Zhiguo has been asked what is the key to a strong leader in his mind? Jin Zhiguo believes that there are 4 points: first, there is a strategic positioning that can be done or not, which is, on the one hand, the ability to grasp the direction. Second is the ability to step on the accelerator and brake. We are good at stepping on the accelerator and have a great desire to do anything. The third is risk management and control. Fourth, the whole potential management capability.

Jin Zhiguo's management style is analyzed and interpreted from a more solid perspective. What I am most interested in is how Jin Zhiguo can make a state-owned enterprise full of "wolf sex".

　　 Jin Zhi Guo Special comment on the wolf culture of Tsingtao beer from "wolf" to "wolf dog". He said: the transformation from "dog" to "wolf" is a painful and joyful process. Now, Tsingtao has completed the transformation. I now think that the culture of Tsingtao beer may be more appropriate with the "wolf dog culture". "Wolf dog" can not only carry meat but also be more loyal than the wolf, and can best adapt to the current economic environment in China. I think today's Tsingtao beer is a very pure, very noble and very strong "wolf dog".

"Take a look at ourselves, is it a wolf or a wolf team?" Jin Zhiguo once said internally. "The threat of wolves lies in the ability to reflect the overall ability of a team. When it comes to individual combat effectiveness, wolves will surely not be enemies, but the real ability of wolves is now in team combat capability. Wolf Totem is a totem of teams. On such a basis, it depends on whether we choose to become a wolf or an organized team. This is not only a test of our values, but also a test of our team. "

There are several key ideas behind Jin Zhiguo's creation of wolf sex in state-owned enterprises.

　　 1., the market wins. Jin Zhiguo said a sentence: the biggest failure is to give up, every employee should be clear that everything can be abandoned, but the market can not give up. It's not just sales people who work in the workshop, brew beer, rush to do logistics and supply raw materials. They should know that everything is involved in the market, and they will lose their jobs if they lose the market. {page_break}

Jin Zhiguo's concept of marketization was also launched. In 1996, Jin Zhiguo was sent to Xi'an to become the second general manager of Qingdao Beer's acquisition of Hans beer. At that time, Hans's production report was 1000 bottles, and no one produced an average of 1 bottles of beer every day in a thousand people's business. In order to transform Hans, Kim Chi Guo handled the company's affairs in the daytime, and did research in big stalls, hotels and night markets at night to understand why consumers didn't like to drink Hans beer. 3 years later, Jin Zhiguo introduced Hans 2000 in Xi'an. In that year, he got a net profit of 50 million yuan.

　 2. brand power is the key. Jin Zhiguo believes that enterprises need to rely on a kind of "force", which is composed of various abilities. If we only talk about culture, it is resources, and only talk about brands. That is also a resource. We must transform resources into capabilities so as to create greater value space. Brand is your core resource. Brand power is the driving force for making money.

In the new era, Tsingtao's ability to build should not be merely a manufacturing capability. It is a brand operation and brand operation capability supported by brand power and organizational strength.

　 3. regard corporate culture as competitiveness. Jin Zhiguo believed that culture is the soul of system power. This system power refers to the chemical reaction of the culture, management and operation of the whole system.

"Now when we talk about corporate culture, we feel that it is a slogan, good looking and not easy to use. How can we become powerful? Culture is a resource and resources are valuable, but only by transforming into" strength "can we have a value. Cohesion is internal, external attraction, so as to be competitive.

　 4. a strong learning organization. There are two sentences in the eyes of Jin Zhiguo's learning organization: learn from each other and make progress every day. To learn from each other is to take the initiative to share knowledge. Knowledge management platform To form an exchange platform for internal knowledge and experience. Daily progress is to constantly compare yesterday's data, indicators and goals, and constantly reflect on what has been corrected and what has been improved.

Jin Zhiguo even has a concept of "learning from wolves". "From North learning Yanjing, South learning Pearl River to learning Huarun, we regard these strong competitors in the market as learning objects, and then seek to transcend them."