Interpretation Of Low Profile, Low Carbon New Trend

Yesterday, the largest and highest ranking garment industry in China was held. The nineteenth China International Clothing and Accessories Fair (CHIC 2011) opened in Beijing.

With the breath of spring, Ningbo, as a big clothing market, has more than 10 clothing brands unveiled with its own brand new design at this top exhibition to showcase the latest fashion trend.

Ningbo's more than 10 brands unveiled CHIC

YOUNGOR's 6 brands are unveiled. Due to their different positioning, YOUNGOR has different display styles of its brands. The Mayor brand displays mainly on formal and dignified style, highlighting the high-end of tailored garments. GY brand is located in the younger generation, and its display style is outstanding and lively and colorful. Youngor brand focuses on highlighting high quality and high style men's wear image in the display layout, and continues the main line of its high-tech and new materials.

Shan Shan has changed its clothing logo at this year's fair.

The new logo is designed to be a 3D stereoscopic effect. The middle of the icon is a S arc, which is simple and natural.

To coincide with the release of the new logo, the exhibition hall will be designed as an idyllic farm, with scenes of farms, horses and young people living.

Figo group is one of the few women's representatives in Ningbo's exhibitors.

Figo's exhibition hall is decorated succinctly, lighting the whole exhibition hall's warm atmosphere through the effect of lighting, giving people a warm feeling.

Reporters at the exhibition site also found the more than 10 Ningbo clothing brands such as SOYO, GXG, Taiping bird and Erni.

Low profile and low carbon become the new trend of clothing

At this exhibition, reporters found that many of the clothing brands in the exhibition, such a high profile color, dark blue, beige and black, with natural and relaxed fabrics are becoming the mainstream of clothing.

Low carbon and low profile seem to be the new fashion colors this year.

The 6 brand new clothing displayed by YOUNGOR will bring forth new ideas on fabrics and use the blend of hemp fiber material and other materials with excellent breathability to enhance the green environmental quality of products.

But its color matching is mainly dark color, and basically does not use bright colors such as white and yellow.

Figo group's medium and high class women's clothing is also mainly colored in dark colors such as rice, dark blue and so on.

Figo group designer Wang Ya told reporters that the current mainstream clothing design is mainly low-key style, which can make people feel comfortable and personal, and let consumers integrate into the surrounding environment without feeling abrupt.

Erni men's clothing changed the bold and exaggerated style of British design, emphasizing the return to nature in design concept, using a lot of natural fibers with great texture, and applying the new technology to blend the marble imitation color, cell structure printing and other natural modeling into a comfortable and natural fashion appearance, showing a plain and peaceful natural breath and a low profile, low carbon trend.

Sun Weihui, the brand director of elny group, told reporters that according to the current fashion trend, Elni's design team has injected popular elements such as retro, totem, street, collage and other popular elements from love and environmental protection, creating a new fashion of classic and mysterious clothing.

Zhang Xiaofeng, vice president and Secretary General of Ningbo clothing association, also came to CHIC yesterday to appreciate the fashion trend. He believes that the trend of fashion trend is low-key and environmental protection. The color matching is mostly based on dark and dark natural colors. The selection of fabrics is mainly based on low carbon and environmental friendly natural fabrics, and the style is concise, emphasizing the sense of returning to nature.