D&G 2011 Autumn Winter Series Will Become A Masterpiece?
According to a recent report by the fashion industry authoritative media, in view of the fact that the D&G is the key factor for the profit growth of Dolce &Gabbana, the board has considered incorporating the sub line into the main line.
A spokesman for Dolce &Gabbana declined to comment on the news.
Armando Branchini, vice chairman of Inter Corporate, a Milan consulting firm, points out: "the emerging market based on Asia is rising. From this perspective, the decision to close D&G is unwise."
Retailers have also expressed their views.
A Italy retailer said: "Domenico Dolce and Stefano Gabbana want to focus on the main line of Dolce &Gabbana, and I can't think about it.
We need to know that the D&G sub line can generate four hundred million euros in sales a year, young and energetic and well managed.
The news hurt retailers.
For me, I don't catch their cards, but I never miss any season's D&G. "
The news is clear because the company is about to carry out relevant financial planning.
"The original two brands are mutually exclusive," the person familiar with the matter said.
The price difference between D&G and the main card is not big. This problem has been troubling designers.
Two years ago, they had obviously made a mistake in raising D&G pricing.
As a sub card, D&G is too expensive, which also brings obstacles to its positioning and sales. "
Of course, D&G's new move also surprised him. After all, its sales momentum in Asia and Eastern Europe was very strong, even more than that of the main brand.
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