China'S Footwear Industry Moves Towards A New Era Of Green Economy

from

Plug in the pformation of shoes, enterprises change "green" to arouse thousands of waves.

"During the industrial revolution, China was asleep, and during the information revolution, China just woke up. Now, China will devote itself to a" green economic track construction ".

Obviously, "green economy" has become a new trend in the development of footwear industry.

In particular, with the convening of the Copenhagen world climate conference the year before last, the "green economy" has been recognized by more and more footwear industry, and is very much supported by the domestic footwear consumer groups.

However, as far as the whole footwear market is concerned, the development mode of China's footwear industry is still in urgent need of a new stage of pformation and upgrading, because only by pformation and upgrading can we better promote the sustainable development of the green economy.

Especially in the market environment where footwear products are homogenized, it is no doubt that the development of a new green shoe industry will become the touchstone of market appeal.

The pformation into the green economic development mode is a mainstream trend of the market that keeps pace with the times. It is increasingly driving the new footwear industry economic development plan, and stimulates the potential strength of the shoe brand to move closer to the high-end technology brand.

"The essence of the green economy is environmental protection."

Industry experts explain that at present, most shoe manufacturers are doing relatively well in responding to green shoes products, and developing new energy applications is the most important choice for shoe companies.

However, for those shoes enterprises with high pollution, the pformation operation mode is imperative.

At this point, they can focus on borrowing the development strategies of other environmentally-friendly brand shoes enterprises, and explore more green and environment-friendly production and marketing models, so as to keep pace with the development of green economy in the times.

Especially in the aspect of production pollution, the shoe manufacturers need to further improve the process so as to make the sewage produced in the production process get the most proper treatment. This is a problem that needs special attention.

In this regard, experts suggest that footwear enterprises can use air dust removal, especially smoke and dust desulfurization and sewage treatment and other measures to remove waste gas pollutants.

Although this is not the most fundamental solution, but to a certain extent, it has also strengthened the determination of shoe manufacturers to turn green economy.

Locking in "technological innovation" to open up a green channel for shoe enterprises

As we all know, green development is the main theme of the "12th Five-Year plan". As a labor-intensive industry, how should the shoemaking industry explore the new engine of green brand economy and explore the era of green economy?

One of the most direct and effective ways is technological innovation, which is bound to become an important breakthrough point for shoe enterprises to move towards green economy.

It is reported that under the call of the current green economy concept, many domestic shoe enterprises have already started the strategy of environmental protection development with the concept of "green + technology" to change the operation mode of shoe enterprises, and have achieved remarkable results.

For example, the "happy shoe" of the noble bird is a typical case. It uses the latest 3D material containing the latest raw material of rubber powder EVA, and produces relatively low carbon shoemaking technology. It not only improves the efficiency of shoe making and material utilization, but also initially realizes the idea of win-win brand technology innovation and green environmental protection, and promotes the whole process of "green bird" green shoe industry chain to a certain extent.

It is undeniable that scientific and technological innovation is a powerful guarantee to boost the initial development of the green bird economy, and it is also an indispensable part of building the brand shoe industry to go green and high-end.

Of course, in addition to brand technology innovation, sales links innovation can not be ignored, green marketing and low carbon marketing, but also encourage the brand shoes enterprises to create green economic supply chain compass.

Obviously, if shoe companies stand out in this green economic tide, the brand development strategy of "green + technology" is undoubtedly the most effective magic weapon. It highlights the innovative exploration of the footwear industry to the environmental protection technology in the era, explains the sustainable development of the "green economy" of China's footwear industry, and also proves the winning point of the pformation and upgrading of China's footwear industry from the conceptual level.

At the same time, we also need the Chinese shoe industry to make greater efforts to increase the pace of technological innovation, and vigorously open the new path of "China's green and intelligent manufacturing" for the international footwear industry.