2011 Asian Outdoor Exhibition Tianlun Tian Signed The Tsinghua University Mountaineering Team

Tian Lun Tian and Tsinghua University mountaineering team appear at the B2600 exhibition hall of the Nanjing International Expo Center, where the two sides have signed the signing ceremony and press conference. They have been working hard to build a professional and high-end outdoor sports brand Tianlun Tian. This cooperation with Tsinghua University will be an important part of the development blueprint of Tian Lun Tian.

At the scene, we can see the layout of Tian Lun Tian's exhibition area, and the unique design of the exhibition area is unforgettable.

Spectators and media people are fully aware of the novelty and vitality of Tianlun Tian's brand, and feel the insight of "Eagle" of Fuxin, and feel the charm of its innovation, and feel its leading edge.

Many viewers said they had been cheated by LOGO.

Tianlun red brand LOGO is very eye-catching, logo design and text matching can be clearly remembered at the moment, the use of color is also very eye-catching, the overall coordination is to highlight the brand's tonality, simple and memorable.

At the signing ceremony, the reporter asked Tianlun Tian why he chose to cooperate with Tsinghua University. Xu Tengda, general manager of Tian Lun Tian, replied that on the one hand, he could provide substantial material protection for the outdoor activities of college students, so that a group of college students who love sports and pursue freedom can get together to challenge themselves. On the other hand, they are also showing the brand to universities and even the whole society, so that more people can understand Tianlun Tian.

In addition, Tian Lun Tian is still showing the products on the spot. With the display of these products, the staff simply expounded the trend of next year's popularity: first, the design of the product is becoming more and more humanized, considering the space design, more and more considering the convenience and reasonableness, not only the novelty of the style, but also the theme of practicality and humanization. In the selection of colors, white becomes the mainstream color, light brown and Brown are also very popular. The low light metal colors such as bronze and copper are also one of the popular tonal, the mix and match style is also popular, and the application of gradual change and contrast color is also involved. In the form, the classical style of retro is also repeated in this exhibition, which is very convincing.

On the material, man-made fibers become popular materials.

At the same time, green products and high-tech outdoor electronic products will emerge in the outdoor products industry in the future, and the market share will be bigger and bigger.

Environmental protection, technology, security, convenience or become the theme of the industry.

Xu Tengda said that the products of Tianlun Tian are diversified and distinctive, and constantly enrich the brand culture, giving more connotations to products, thereby enhancing the cultural value of products.

At the same time, we should increase investment in technology research and development, improve product quality and technology content, and create "outdoor sports brand with cultural connotation", with "culture as the guide, design as the soul and technology as the foundation", so as to have a strong target market.