Max Chase: Deformation, Start!

Even if someone complains about the "Chinese elements" on micro-blog, the box office appeal of Transformers 3 is not yet available in the summer, but there is no lack of Chinese pride in the commentary.

With the most popular movie "zero distance" of the United States and costumes, since the opening of the Chinese elements in Transformers 2, it has made an indissoluble bond with the story of the friends and the earth people defending the peace of the earth.

"Transformers 3" has just started, which is an obvious one.

This picture appeared in the movie for 5 minutes, while the conventional brand placement advertisement in the movie is usually 15 seconds. This is the longest time that Chinese brand has been implanted continuously in Hollywood movies.

In the film integrated marketing evaluation system, the film placement advertisements are generally divided into 3 implantation levels: A+, A and B.

Level A+

The MADS banner has won the B level of implanted advertising.

The audience can recall that in 2009, "Transformers 2" showed that the freight cars with "Meters Bonwe not taking the unusual road" advertisement were speeding along the road, and the huge road sign advertisement of "Meters Bonwe MTS bond".

In fact, when Transformers 1 was put into filming in 2006, Mts. Bang Wei began to prepare carefully.

Although finally failed to make the trip due to haste, but the eyes of mus bond did not leave Transformers.

Transformers 2's image of advertising and movies is not as simple as it looks.

Paramount as a production company of Transformers series, many of the world's most famous brands are general motors and Coca-Cola.

As a native Chinese company, it is difficult to convince paramount to be implanted.

At first, the paramount film, which did not know what it was, was originally uncooperative. But when the producer Lorenzo saw the more than 9000 square meter of the Mts. Bang Wei flagship store in Nanjing East Road, Shanghai, Lorenzodi changed his mind immediately.

The United States has insisted on the marketing route which has always been "spending money never softens". They have made a deep integration of their budget with 8 digit projects.

With the authorization obtained from Transformers copyrights, Paramount Pictures and HASBRO (Hasbro), the United States has carried out a series of post product development.

Take "Transformation distortion to see me" as the theme.

Although the result of "investing 1 yuan, earning 1 yuan" is not the best result, but Metersbonwe is single.

Compared with the hardship and embarrassment of Transformers 2, cooperation between us and Transformers 3 is very smooth.

"After the end of the movie, we started talking about the cooperation of" change 3 "and finally decided to wear our T-shirt to the hero.

Zhou Long, director of integrated marketing center of the United States,

The intention of wearing the T-shirt to the hero was very successful. At last, he chose the T-shirt with an enterprise LOGO, which made Zhou long very surprised.

"We sent more than 10 T - shirts with a large truck pattern, all with Transformers, and in the end we left a bit of a private heart. In it, we put a LOGO shirt with" MTEE "in a specially made nine palace, holding a fluke of 1%."

Zhou Long said.

As a result, Max Chase has won the prize.

The director and the hero chose the "LOGO" MTEE shirt.

The classic LOGO of MTEE, the earliest Imperial Palace, originated in China. Each square represents a culture and shows an idea. Each square affects each other, and it is MTEE's self interpretation of "fashion, creativity and culture".

"Transformers 3" although the fire, and the state purchase online 89 yuan Carnival price, but let the MTEE classic nine palace Logo T-shirt once again went to the close to the people price, also once again shows that the United States pay no soft, return the actual benefits of the policy, the majority of Transformers fans heart, also once again stayed in the United States stores.

Although the US bond's pformation road has been concluded in Transformers 3, it is only one of the series of MTEE series, and it has signed a 5 year strategic cooperation agreement with the Shanghai film studio.

"Black cat Sheriff", "Na Zha's mind" and "the havoc of heaven" are all Chinese traditional and nostalgic images.

MTEE has a long way to go.