Mercedes Benz Is Known As China Fashion Week.

July 26th, China International fashion week The Organizing Committee announced in Beijing that Mercedes Benz, the leader of the international automotive industry, has officially become the sponsor of China International Fashion week.

The first cooperation between China Fashion Week and Mercedes Benz began in the spring and summer series in October 2010. The sponsorship cooperation with Mercedes Benz is also a sign that China International Fashion Week is coming to maturity from development.

Wang Qinghe, vice president of China Fashion Week Organizing Committee, vice president of Mercedes Benz (China) Automotive Sales Co., Ltd. unveiled the official logo of Mercedes Benz China International Fashion week. Mercedes two seasons a year Benz The opening season of China Fashion Week will be presented in Beijing at the end of October.

Nearly 100 fashion personages including famous fashion designers, models, choreographers, make-up artists and so on have attended. Naming Cooperation launching ceremony.

President Wang Qing said that China International Fashion Week, as a showcase for the fashion industry and a fashionable stage at home and abroad, has established a strategic cooperative relationship with Mercedes Benz, the famous brand of the global automobile industry. It not only embodies the purpose of Fashion Week "brand, fashion and innovation", but also benefits the deepening of the market-oriented operation of China Fashion Week, and is also an inevitable demand for the international development stage of China International Fashion week. "We are very pleased to join Mercedes Benz China International Fashion Week with the Mercedes Benz brand when China Fashion Week is approaching 15th anniversary," he said. Cooperation with Mercedes Benz will become a new starting point for China International Fashion week to become more market-oriented and internationalized, so that more international brands and famous designers will take part in it. "

Vice President Mao Jingbo said: "China's fashion industry is developing from" made in China "to" China ". Design " 。 As the leader of the luxury automobile industry and the pioneer of fashion and design, our support for China Fashion Week will be long-term, innovative and omnidirectional. Mercedes Benz will jointly promote the development of China's fashion industry with China International Fashion Week Organizing Committee. "

It is reported that as an important part of bilateral cooperation, Mercedes Benz China Pioneer Designer Award will be set up in China Fashion Week October this year. The award was selected among the top ten designers. The award-winning designers will have the opportunity to exchange dialogue with top international fashion masters and participate in the fashion design of Mercedes Benz's major auto shows and events, and at the same time have the opportunity to launch a special fashion show next year in Berlin fashion week. Mercedes Benz will promote Chinese young designers to the international arena and provide them with the opportunity to further display their talents.

China Fashion Week was founded in 1997. After 14 years of exploration and improvement, China Fashion Week has become the top professional exhibition platform for new products, new designs and new technologies in fashion, clothing, accessories, bags and make-up. In recent years, with the continuous development of China's economy and fashion industry, the influence of China International Fashion Week has been increasing. More and more international brands supporting the fashion industry have begun to pay attention to and participate in the China fashion week.

Over the years, Mercedes Benz has been active in the international fashion industry. From the Australian Fashion Week sponsored by Sydney in 1996 to the Australian Fashion Week in Melbourne and the spring fashion week in New York in 2001, Mercedes Benz also sponsored the Berlin fashion week, the Miami fashion week and the Mexico fashion week. It has participated in international fashion events in more than 30 countries worldwide. In Asia, Mercedes Benz sponsored the Mumbai fashion week. In July 14th, it just announced the sponsorship of the Tokyo fashion week.