Heng Mei Dress CEO Zhang Huijuan: Perseverance Is The Secret Of Success!

CEO

Zhang Huijuan has been engaged in many years of industry practice, from the observation of life and the keen capture of fashion. She is good at showing exquisite treatment in fashion design and exposing women's romantic elegance in an unconventional way.

1. "My clothes can speak."

Reporter: GEORGES HOBEIKA (Jiao Bei card) autumn and winter fashion conference has been a success. Many participants want to further understand GEORGES HOBEIKA (Jiao Bei card). Then what is the core design concept of GEORGES HOBEIKA (Jiao Bei)?

Zhang Huijuan: GEORGES HOBEIKA (Jiao Bei card) is a flagship brand of our company (Shenzhen Heng Mei Clothing Co., Ltd.). The design of this brand is most concerned with the quality and details of the products. Our clothing materials are all imported pure silk, fine cotton, Italy wool and plant fiber, and our accessories are all carefully selected colorful shells, natural fruit buttons, Austria exquisite diamonds, etc. these details can ensure that the women wearing GEORGES HOBEIKA (Jiao Bei CA) are just showing their individuality when they act.

In terms of tailoring, we emphasize the harmony between human body structure and clothing. Even the side profile and shoulder part are ingenious. Every single item of GEORGES HOBEIKA (Jiao Bei CA) can enable women to play the creative idea of free combination.

Reporter: the GEORGES HOBEIKA (Jiao Bei card) design concept originated from the romantic capital of Paris. Can you explain it to us specifically? Is this why you started to create your own brand idea?

Zhang Huijuan: Yes, the resurgence of the French fashion in that time brought a great deal of excitement in the fashion industry. Rococo art was vividly displayed in the streets and lanes, conveying people's yearning for beautiful romances. Meanwhile, various French celebrity anecdotes were deducted into a fine dress.

Influenced by Rococo art, I began to think about the clothing brand. Since Rococo art can extend from architecture to dress, and let clothing have the function of recording history, why can't I let my dress have unique dress language? By refining the romantic feelings of Paris, I let every dress can "speak". I believe that people who participated in GEORGES HOBEIKA (Jiao Bei CA) 2011/2012 autumn winter fashion conference will know what my dress is saying.

For example, from the forest goddess series, this series conveys the characteristics of intellectually female groups who are not tied to the high pressure of work and life. They are brave in the workplace and play the Chinese version of Du Lala. They always carry their original dreams, tireless, and full of passion and passion for life.

Two, "the secret of success is that I am very persistent in my dream".

Interviewer: when did you set up the hang me fashion company and run GEORGES HOBEIKA (Jiao Bei card) step by step?

Zhang Huijuan: I started in fashion industry in 1996, from retail, wholesale to create my own brand. Some people said that I am good-looking and lucky, so my career is OK, but I do not think so. I am a "dare to rush, dare to do, dare to think". I feel that I am not very well educated, so I will go to a deep night school for three years.

In 2005, I founded the Shenzhen Heng Mei clothing Limited company, the operation condition has been in the state of profit, GEORGES HOBEIKA (Jiao Bei card) brand has been continuously designed the motive force, the designer knows that I am a boss who likes to do multiple choice questions rather than do question and answer questions. I give them great space to display their creative talents. They tell me the idea instead of asking me how to do it. This kind of "non intervention" management style makes our team more creative, and the fashion brand is also better and better.

Reporter: now a batch of entrepreneurs have sprung up, but the chances of success are very small. Some of them even rush to end after "small business".

What is the secret of success on your way to entrepreneurship?

Zhang Huijuan: at first, my concept of clothing brand was very common. I didn't ask for the best, but I wanted to be stable. Until 2008, influenced by the pformation and development mode of Shenzhen fashion industry, the situation was not very optimistic, so that my team and I had to relocate and adjust the brand strategy.

People who have been in the industry will understand that entrepreneurship can not be smooth, because holding on to dreams is something to pay. If you want to ask me why I succeed, it is my persistence in my dream. I like to engage in the clothing industry. I am not afraid of any great hardship. I like Meng Zi's saying: "the sky will be great for the people, so we must first work hard and work hard and work hard."

When I encounter setbacks and strikes in my entrepreneurial process, as long as I think of this sentence, I know that all kinds of hardships are experienced by me. As long as I persist in my dream and persist in realizing my dream, success will come as expected.

Three, constant renovation of clothing is the key to building a large garment country.

Reporter: it is understood that GEORGES HOBEIKA (Jiao Bei card) will launch 3-4 theme series every quarter. This autumn and winter fashion show even shows 5 series of theme costumes. Do you do this new product innovation speed?

Zhang Huijuan: innovation is related to the level of knowledge and the acceptance of new things.

For individuals, even at the busiest time, I still insist on using night school as a way of adding value to me, maintaining my professional and knowledge level.

For the team, apart from giving me enough room for creativity, every year we send our designers to the western countries such as the design capital of Milan and Paris, the fashion capital, to study and learn. By communicating with the international brands and upper class people and absorbing the essence of the mainstream clothing brands abroad, after returning home, we actively think about the difference between Oriental and occidental people in clothing demand, and extract the fashionable elements suitable for the Oriental temperament and skeleton, and then design the new GEORGES HOBEIKA (Jiao Bei).

Reporter: in your opinion, what is the current situation of Chinese apparel industry? Which direction will the future develop?

Zhang Huijuan: today, the Chinese apparel industry is still on the basis of imitating international brands, lacking its own innovative and practical ability, resulting in a poor brand self hematopoiesis, and some brands have insufficient development potential.

In my opinion, if China wants to become a big clothing country and pform itself from a big processing power to a big design country, it must constantly improve its capability of independent innovation and constantly carry out dress renovation.

At present, GEORGES HOBEIKA (Jiao Bei card) is striving to go on the road of dress innovation, accelerating the introduction of new products, supporting professional development, promoting brand internationalization in an all-round way, aiming at establishing the global leading position of the apparel industry and leading the development of the world garment industry. Our team is constantly practicing the brand pursuit of "human survival environment", creating and realizing value for customers and employees.

In recent years, under the leadership of Ms. Zhang Huijuan, Hang Mei dress, GEORGES HOBEIKA (Jiao Bei CA) took Guangdong as the source of development, and the market expanded rapidly to the Pearl River Delta region and gradually spread the whole country to CEO.

During the interview, Ms. Zhang Huijuan told reporters that the next GEORGES HOBEIKA (Jiao Bei card) will continue to adhere to the practice of the apparel industry, constantly carry out innovation and pformation of clothing and expand the market, and plan to walk out of the mainland of China and enter the Asian market such as Hongkong, Korea and Singapore.