Sister Opened Shop &Nbsp; Five Years To Play Tens Of Millions Of Businesses.

After nearly 5 years of entrepreneurial history, the current shop clothing

"Family workshop" seems to be the only way for most entrepreneurs.

The creators and soul figures of "split the silk" are the gale, the breeze sisters and their family members.

It can be said that this is the business of sister, brother-in-law, sister and brother-in-law.

During the interview, the four men smiled happily in the face of reporters, adding a lot of sweetness to the story of entrepreneurship.

At first, no one thought that business would be so great.

"In 2005, we used to be in touch with the Internet. We used to design advertisements."

The general manager and his brother-in-law said to Feng.

At that time, their family workshop design companies mainly designed cover and inner pages for the Chinese nation magazine.

"Every time we finish a single sheet, we rest for a while.

One week is busy for a week, and the rest of the time goes to all over the country to play and enjoy the wind.

Without the popularity of online shopping malls, they may have been living so cheesy, but the pformation has emerged.

Perhaps it was the crazy propaganda of online shopping that played a role. In 2005, Xiao Feng, a younger sister, registered a shop on the Internet because she thought it was funny. The start-up capital of the purchase was only 1000 yuan.

"We sold all kinds of things at first, from cell phone shells to small silver ornaments.

We are the first people in Beijing to sell tie dye products. "

Recalling to Feng, "we love national customs, and Yunnan fascinated us."

Tie dye also has a market. Less than 200 yuan of goods are loved by students of art colleges. They are willing to spend 600 to 1000 yuan.

From the end of 2005 to 2006, the family team of the two sisters once opened a physical store and rented a dozen square meters of berths in Huawei mansion in Xidan.

At the same time, the business of online stores is becoming more and more busy. They have hired the first employee, LAN LAN, who is in charge of the shopkeeper and shipping.

"At first, I just wanted to play, but I didn't expect to be able to play."

Thinking of the business to the peak, the business might be bigger.

The location is very mysterious and very small.

In November 2006, the gale and Xiaofeng sisters registered the "crack silk" brand, and began to design, manufacture and sell their own accessories.

"Originally it was just a dealer, but this is not satisfying.

For example, clothes that we like are not always available. "

The sisters decided to design their own knife.

Looking for a sewing machine, playing in the living room, selling on the balcony, cooking in the kitchen, a designer, three or four workers, happy.

At that time, the two sisters went to Muxiyuan to buy cloth, they chose their own products and haggled their own prices. They often faced the situation that the cloth was being bought but the customers were waiting for the delivery.

When the final product is finished, the model is made by gale and photographers by Xiaofeng.

Perhaps because of the origin of advertising design, "cracking the silk" has been striping for perfection in the picture requirements, pursuing artistic beauty and setting up with a lot of rough pictures on Taobao.

Of course, the most attractive buyers are independent marketing slogans.

What is "split silk"? The two sisters explained that the literal meaning is to tear silk and silk, torn dress and tear rules, "tear away those feelings which are hard to give up and tear up the normal pale life."

Later, the meaning of "cracking and silking" brand extends to "walking inward", that is, to search for something deeper inside the individual.

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This positioning sounds very mysterious and very small, but luckily, this is the age of the Internet. As long as it is unique enough, it can attract enough fans, let alone strong winds and small winds have very distinct personal characteristics.

For example, they abide by the principle, never use the dermis in design, and the sisters are vegetarians.

"Broken silk" was born out of the world, and was considered to be out of the designer's brand.

To the peak, even for ordinary people, this is not an impossible thing to do.

"No one of us has learned to design from the very beginning.

Xiang Feng said, "the current design software is enough to help every person with ideas.

As long as there is a basic knowledge of color, everyone can be a designer, as long as someone appreciates you. "

"Maybe we can also attract venture capital."

Once the operation of "family style" is introduced into the company's operation, the problem will come.

First of all, the wind and wind are tired. Their hobbies are just design and no time for management.

Then there is a sharp rise in demand, often a sharp increase in orders, and the design and production sectors are struggling to cope.

Although it is an online shop, "rip" is also facing all aspects of the garment industry, including customer service, after sales, factories, finance and logistics.

The shop has enlarged all the problems at once.

"We have hundreds of products on the shelves."

To the peak, "shop online is fast-paced, unlike you visit the roadside shop, in order to ensure freshness, we have to maintain frequent updates every week."

The governance of designer teams is also a problem.

Gale and Xiaofeng were responsible for their own design only, but now they have to maintain the stability of the whole team's design style.

As for the customer service link, "crack and silk" has increased 5 times in November 2009, and sold tens of thousands of clothes in one month, but the manual order method has become a big problem.

Feng Feng finally decided to purchase ERP system, employ full-time IT staff, and start the company's informatization.

As far as factory management is concerned, "I want to thank my mother in the process of growing up."

Xiang Feng said, "she is an old teacher and has been a deputy director of a garment factory."

With the help of this professional, the factory of "splitting and silting" has been further expanded. Now it already has 4000 square meters of construction area, and has begun to employ more professional managers.

"We are now employing 200 employees to be responsible for them.

It's a lot harder to manage people than you did when you first did it alone.

"Maybe one day we can attract venture capital and introduce more professional managers as long as they are willing to focus on grassroots entrepreneurship," said Feng Xiang, who runs the business.

Sometimes, I envy the company like Vic.