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The Secret Of Brand Choice For Joining Clothing Stores

2011/7/26 15:41:00 52

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The Key To Brand Selection For Joining Clothing Stores

Speaking of the current situation of China's clothing industry, we can not help but have some similar sighs: fifteen years ago, business was better than five years ago; five years ago, business was better than three years ago; last year's business was better than this year.

We all agree that the business of clothing industry is not as good as a day's work. We seem to be in a difficult era of apparel industry.

The development of clothing industry has gone through the stage of virtual operation from early production manufacturers (such as YOUNGOR and Shanshan) to 1998, and then to the stage of retailer brand management.

At this stage, most clothing enterprises in China enhance their brand image and profit in the early stage of the industry, resulting in a large number of personnel and resources continue to invest and expand (according to the National Bureau of statistics, every 6 minutes a brand can be born). The increase in the cost of the whole industry will inevitably cause the overall economic efficiency of the apparel enterprises to decline, so the phenomenon of average profits of enterprises appears in economics.

The cost of clothing enterprises is getting higher and higher, the discount is getting higher and higher, the profit is getting lower and lower, so the most uncomfortable thing for the franchisee is that when they come on the stage, the rules of the game have changed.

The clothing business is hard to do. However, it is found that there are still a large number of people in the industry who are making huge sums of money.

Clothes & Accessories

Brand retail business needs to know the rules of apparel retail business.

The secret of the fastest success of franchisees is

brand

With the increasing number of franchisees and the growing number of franchisees, the competition in the retail market is becoming more and more intense.

Generally speaking, good store support, comprehensive personnel training, perfect return policy and advertising support become the secret of the fastest success of franchisees.

Tip 1: good shop support policy

Franchisees do brand retail business, since it is retail, shops for a franchisee, is undoubtedly important.

How to open a unique shop, brand shop support is particularly important!

Tip two: comprehensive talent training physique

Retailer

What kind of people do you need to retain? Shop Director and shopping guide.

Many retailers find that their shopping guides and shop assistants are not enough to invest, and the frequency of loss is large. Why? What are the motivations of store managers and shopping guides? The reason is that they have to support their families, but their academic qualifications are not high. When they come out to find jobs, they find that they are required to have a university degree and require English level six.

If the boss wants to know whether they regard their job as something they pursue, how can they make the shopping guide fly high and not lonely?

In this case, it is better to choose a brand that supports employee training. For example, there are staff training support such as driving force, Jack Fox, seven wolves, etc.: responsible for supervising door-to-door guidance and annual operation tracking management, so as to effectively reduce the cost of human resources.

Tip three: perfect return policy and advertising support.

If you want to be a clothing franchisee, whether the brand has good physical fitness and good advertising support policy is the key to maximize profits of the franchisee. The apparel industry is a fast updating industry. The brand does not have a good return mechanism. It is easy to get a large quantity of goods and eventually result in heavy losses. To avoid this loss, a good replacement policy is very important.