• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Sell Your Product To Your Endorsement Star.

    2011/7/22 17:29:00 75

    Product Endorsement Star

    At present, the cooperation between domestic brands and celebrities is still limited to paying the money to let celebrities speak for this level, and has not yet reached the level that stars really like the brand.

    That is to say, our brand is now at a relatively elementary level of cooperation with stars.


    To be a brand, to find a celebrity endorsement, whether to get the real appreciation of this star, this is a brand business need to think about, is also a lot of brands do not enough.


    Quite a lot

    brand

    Looking for celebrity endorsement is not to see whether the star is suitable for his brand style. Maybe it is just that the star is red enough to find his endorsement.

    Often seen, a popular star made a endorsement for a clothing brand, wearing the brand of clothing showing the image completely not match, the style is totally wrong.


    Even the expression of a star can be strange.

    Some brands look for celebrity endorsements, but I see the poster on their faces, the facial expression of the star tells you "he does not like to wear this clothes".


    And there is another point, that is, in the process of cooperation with stars, the brand did not think of a way to let stars take the initiative to love their brands.

    Celebrities make endorsements for brands. They may just shoot flat advertisements, or wear their clothes only in brand specific activities.


    Even some brands have not contacted the star when they have been looking for a celebrity for a year.


    But foreign brands may try to make stars happy to wear their own brands, even if they are not.

    Endorsement

    If the brand is enough to attract people, stars will take the initiative to wear it.


    I believe that in the future, the celebrity endorsement of Chinese clothing brands should focus on letting stars wear your clothes, like the style of your clothes and attracting consumers.

    Instead of finding a star, he insisted on putting on your clothes to endorse.


    That is to say, the relationship between the brand name and the star should be changed, who will take the initiative and who is passive.


    Let me give you an example of some of the Hongkong stars who come in contact with them. If they find their brand names, they will ask for them, such as positioning of the brand, future market planning, development plan, main target cities and audiences, etc., they all hope to fully understand the overall situation of the brand.

    This will also be a trend of celebrity endorsement in the future.


    Before looking for celebrity endorsements, the key is to see the appearance of stars. Now, we hope that the endorser and brand's style and taste can be consistent.


    In the early years, some brands sought celebrity endorsements and printed the heads of the stars on the packaging bags. Now it seems very unacceptable. We can say that we are slowly progressing. With the improvement of the consumers' aesthetics, the brand must also constantly improve itself, and the brand needs to be changed according to the requirements of consumers.


    I want to say to those brands who are looking for celebrity endorsements, if you can sell the brand to this star, or star every season with you.

    clothes

    If you wear it, your brand will be successful.

    If stars wear your clothes only at your brand press conference, your brand is unsuccessful.


    But there are still many brands, and now the brain is still lacking the nerve to sell its products to celebrities.

    • Related reading

    [營銷]SNS 讓星星之火可以燎原

    Innovative marketing
    |
    2011/7/22 17:06:00
    64

    A Successful Fashion Designer'S "Road To Success"

    Innovative marketing
    |
    2011/7/21 17:20:00
    44

    韋爾奇如何選“儲君”?

    Innovative marketing
    |
    2011/7/21 15:27:00
    43

    We Can Manage Enterprises Well Without Cutting Corners.

    Innovative marketing
    |
    2011/7/21 14:21:00
    39

    Clothing Prices "High Fever" Online Shopping Low Price Advantage Highlights

    Innovative marketing
    |
    2011/7/20 9:22:00
    56
    Read the next article

    Fashion Alliance October Released In Shanghai

    主站蜘蛛池模板: 在线资源天堂www| 真希友田视频中文字幕在线看| 精品一区二区三区在线观看| 美美女高清毛片视频免费观看| avav在线播放| jjzz日本护士| 美女羞羞视频免费网站| 日本久久久久久中文字幕| 国产成人免费片在线视频观看| 亚洲av无码乱码精品国产| 日本另类z0zx| 日韩在线不卡免费视频一区| 女人高潮被爽到呻吟在线观看| 国产亚洲欧美日韩在线看片| 久久国产免费一区二区三区| 蜜芽亚洲欧美一区二区电影| 无码国产乱人伦偷精品视频| 国产91伦子系列沙发午睡| 久久精品综合电影| 麻豆国产一区二区在线观看| 欧美大片va欧美在线播放| 在线观看国产福利| 内裤奇缘电子书| www.亚洲一区| 毛片免费视频在线观看| 少妇伦子伦精品无码styles| 免费免费啪视频在线| 丝袜美腿中文字幕| 真实乱小说在线阅读| 尹人香蕉久久99天天| 嘿咻视频免费网站| www国产亚洲精品久久久日本| 深夜的贵妇无删减版在线播放| 好吊妞998视频免费观看在线| 亚洲综合色区中文字幕| 一个人hd高清在线观看| 精品欧美军人同性videos| 我的极品岳坶34章| 国产中文欧美日韩在线| 久久午夜无码鲁丝片午夜精品| 老外一级毛片免费看|