Sell Your Product To Your Endorsement Star.

At present, the cooperation between domestic brands and celebrities is still limited to paying the money to let celebrities speak for this level, and has not yet reached the level that stars really like the brand.

To be a brand, to find a celebrity endorsement, whether to get the real appreciation of this star, this is a brand business need to think about, is also a lot of brands do not enough.

Quite a lot

Even the expression of a star can be strange.

Some brands look for celebrity endorsements, but I see the poster on their faces, the facial expression of the star tells you "he does not like to wear this clothes".

And there is another point, that is, in the process of cooperation with stars, the brand did not think of a way to let stars take the initiative to love their brands.

Celebrities make endorsements for brands. They may just shoot flat advertisements, or wear their clothes only in brand specific activities.

Even some brands have not contacted the star when they have been looking for a celebrity for a year.

But foreign brands may try to make stars happy to wear their own brands, even if they are not.

I believe that in the future, the celebrity endorsement of Chinese clothing brands should focus on letting stars wear your clothes, like the style of your clothes and attracting consumers.

Instead of finding a star, he insisted on putting on your clothes to endorse.

That is to say, the relationship between the brand name and the star should be changed, who will take the initiative and who is passive.

Let me give you an example of some of the Hongkong stars who come in contact with them. If they find their brand names, they will ask for them, such as positioning of the brand, future market planning, development plan, main target cities and audiences, etc., they all hope to fully understand the overall situation of the brand.

This will also be a trend of celebrity endorsement in the future.

Before looking for celebrity endorsements, the key is to see the appearance of stars. Now, we hope that the endorser and brand's style and taste can be consistent.

In the early years, some brands sought celebrity endorsements and printed the heads of the stars on the packaging bags. Now it seems very unacceptable. We can say that we are slowly progressing. With the improvement of the consumers' aesthetics, the brand must also constantly improve itself, and the brand needs to be changed according to the requirements of consumers.

I want to say to those brands who are looking for celebrity endorsements, if you can sell the brand to this star, or star every season with you.

But there are still many brands, and now the brain is still lacking the nerve to sell its products to celebrities.