[Marketing]SNS&Nbsp; Let A Single Spark Start A Prairie Fire.

SNS marketing business card SNS, the full name SocialNetworkingServices, is the social network service, specifically refers to the Internet application service designed to help people establish social networks. SNS marketing is a marketing method that rises with the networking community. SNS community has not been developing rapidly in China, but SNS has now become a popular mode of Internet communication. SNS marketing is a kind of marketing based on the six dimensional theory based on the sharing and sharing function of SNS website. By means of viral transmission, products can be known by more people.

micro-blog Marketing Highlight advantages

An ordinary company employee with more than 3000 micro-blog fans found a good way to earn money on micro-blog: the "micro rebate" activity launched by Le Tao net (15 yuan per rebate) can be obtained by selling a pair of shoes every day. A shoe is recommended on micro-blog every day, with an average of 3~5 orders per day. Each transaction is calculated at 150 yuan a day, making a profit of 5-75 yuan a day, with a monthly profit of around 1500-2000 yuan. This ordinary netizen uses micro-blog marketing part-time example to fully illustrate the strong influence of SNS.

People's understanding of Internet marketing and e-commerce has developed into a general concept of "not to want, but how to do". On the one hand, as a result of the large amount of capital raised by financing, e-commerce enterprises have increased advertising investment and increased the scarcity of advertising sites. On the other hand, the portals themselves also have performance growth requirements. This year, the price of Internet advertising has generally risen by 30%. The strong media such as portals have even risen by 40%-50%, and the promotion cost of each B2C platform has surged by 187%. Online retailers The competition of enterprises has resulted in a certain increase in advertising prices.

According to statistics from AI consulting agency, the scale of China's online advertising market in 2010 reached 35 billion 490 million yuan, an increase of 71% over 2009. It is estimated that in 2011, China's Internet advertising revenue will exceed the newspaper and become the second largest advertising media.

Under the background of increasingly burning money in online advertising, e-commerce enterprises with great demand for marketing are facing the dilemma of being in a dilemma. Many smart companies began to aim at the "0 cost" SNS marketing. Micro-blog, which completely changed the structure and mode of information transmission, was born out of the world.

Since its opening in August 2009, Sina micro-blog has jumped from scratch and registered users have jumped 1 hundred million. It has attracted more than 60 thousand celebrities, enterprises and Darren people, including active corporate certified official accounts. They have become the scarce resources of sina micro-blog. According to AI consulting data, in 2010, Sina micro-blog had a 56.5% market share in active users, and had a 86.6% market share in browsing time.

Sina micro-blog magic time technology CEO Zhang Rui said, these figures are still more conservative figures: "micro-blog marketing is an investment behavior, the value of creation may be unexpected." {page_break}

The "micro rebate" introduced in May this year is the best example. If users share the link to micro-blog, if they generate a transaction, they will get a 10% share. "Don't belittle the power of micro-blog. We get about 5000 orders a month through micro-blog." Chen Hu, vice president of Le Tao, said.

Compared with traditional advertising, socialized Marketing More truthfulness, users believe in the evaluation of users and friends. More importantly, social marketing has provided a platform for big companies and small and medium-sized enterprises to compete fairly, with low investment cost and high return on investment. The data provided by Yue Tao show that in the conventional way of promotion, the ROI (ROI) promoted by the search engine is 1:2, the promotion alliance ROI is 1:3, the navigation station ROI is 1:5, and the ROI of Yue Tao's "micro rebate" measure is 1:10.

Mobile relationship data is the core.

Not only are Sina micro-blog, Kaixin, Renren, but the community websites that gather a large number of human resources have a large number of potential user relationship data, and these relational data are not rigid, rigid, but fresh and mobile, and they are finally displayed as friends' dynamics.

Because SNS is personalized, participants have distinct personal image; network relationship, personal relationship management and marketing; social influence, interaction and interaction process of people in the process of interaction; group, when the group is large, the group will automatically split, which makes SNS users have a strong group tendency. These four features enable SNS to break through the traditional marketing mode.

Take Renren as an example, an average Renren network user has at least 120 friends. No matter whether he changes the status, uploads photos, publish logs, forward shares and send gifts, it will produce new hints on his friends' page and spread to his friends. There are also celebrities who have open space on Renren net, or the designated groups that users are concerned about. Users also interact well through these spaces. We add SNS's six degree space theory, an interesting behavior, probably under two multiplies, a behavior can reach tens of thousands of people.

Whether integrated SNS or vertical SNS, there are no specific user groups. People from all over the country and all walks of life are distributed to SNS websites with unlimited resources. Because SNS website has accumulated more resources, SNS users can find their own websites more easily. For example, some people hope to find a fellow townsman and find something they like. This problem can be solved by other users' resources. For example, I know some like-minded people in SNS, so I want to communicate with each other every day. Gradually formed a certain user group, and has a high user viscosity.

Han Guofeng, a socialized network researcher, said: "the relational data in the SNS system is the core of SNS. By sorting and mining these data, it can constitute a huge undirected graph describing the relationship between people. Based on this picture, we can add a variety of business marketing applications.