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    2011 Recruitment North Regional Franchisee! Green M&Q (Mai Qiu) Children'S Wear

    2011/7/29 14:10:00 36

    North Regional Franchisee Children'S Wear

    M&Q will bring you a fashionable and cool personality childhood.

    A strong fashion trend has triggered a "black and white storm" in China's children's wear market in recent years.


    From Korea Fashion Black and white

    Children's wear

    The brand M&Q conveys a brand-new fashion concept to the whole children's clothing industry in China. The black and white collocation looks simple and has no colourful colors, but on the collocation, black and white have infinite tension, which can better create children's fashion, personality, simplicity, style and cool image.

    Under the ingenious use of M&Q designers, the two eternal and opposite colors of black and white are combined harmoniously, with classic fashion and personality flying.


    Brand interpretation


    Paraphraes to brand

    :


    M & Q symbolizes excellence, my type, my cool child.

    "M"

    representative

    Cool, handsome and handsome personality boy, "Q" represents beautiful, pure and independent girl.

    The name reflects the imagination of the urban children, the pursuit of personality development and the spirit of courage and innovation, giving children more wisdom, spirituality, health and happiness.

    Pure black and white emphasizes personality and taste.


    Brand logo: M&Q, from the Korean classic black and white, shaping the image of the United States and cool children.


    Brand style: taste from Korea.

    It emphasizes fashion, personality, simplicity, and style. It takes the black and white classics as the main color and integrates the fashionable and fashionable elements of the season to show its unique personality.


    Brand concept:

    Interpretation of the modern city children's fashion personality, so that children have

    self-confidence

    An extraordinary, happy and healthy childhood can bring children's dreams and creativity into full play.


    Brand personality: I am cool, I am me.


    Brand target group positioning: imaginative and creative, pursuit of fashion, healthy life of a 2-16 year old children's family.


    Product types: T-shirts, jackets, trousers, skirts, shirts, sweaters, cotton clothes, down garments, jeans, sportswear, fashion accessories.


    Brand management concept:

    In fashion style,

    ordinary

    Price and system management mode



     

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    A Solution To Children'S Wear Market

    According to statistics, as of 2008, the total population of children aged 0~14 reached 250 million in China, reaching 360 million in 2010. With the arrival of the birth peak of the "post-80s generation", the market size of Chinese children's clothing will reach 100 billion yuan by 2013, and the era of explosive growth of children's clothing industry is coming.

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