Fashion And Creative Industries Are Not Waiting.

Today, the whole of China is talking about such a big topic: how should our country change its economic development mode and adjust its economic structure? What should we learn from the developed countries as a developing country?

From the end of June this year to the beginning of July, the fashion creativity center, Beijing (Song Zhuang) is a fashion designer.

Fashion and creative economy

Occupy an important position in developed countries

"France and Italy are deeply involved in creative industries, and government departments are the main drivers of creative industries."

Deng Zhongyuan said.

It is understood that in 1973, the French High Fashion Association was established in France. Its purpose is to protect the intellectual property rights of fashion industry and create the fashion capital of Paris.

The French High Fashion Association includes the senior fashion association, the senior garment designers association (composed of senior clothing brand and designer brand) and the senior men's wear Association (consisting of high fashion boutique and senior men's wear designer). There are about 100 members in the guild. Three.

Members of the high fashion association are awarded the brand of "high fashion" logo and title.

In France, the logo of "high fashion" is protected by law. A special committee of the Ministry of industry is issued to promulgate the decree which is approved every year. Other unauthorized brands can not be used without authorization.

Under the leadership of the French High Fashion Association, France held hundreds of senior women's wear performances in Paris in March and October, and about 30 high fashion shows and 30 senior men's wear presentations from January to July.

Due to the attention of the French government, the high fashion association can select the famous venues in the Paris center, such as the square courtyard of Le Louvre Museum, the Napoleon yard, the Dui Le Li Garden and the Le Louvre Museum Gallery, so as to enhance the influence of exhibitions and conferences.

These activities play a decisive role in promoting the development of the French fashion industry, making France the fashion capital of the world, and also driving the development of related industries, bringing substantial profits to France.

Late July 7th this year, French senior

World top brands pour into China

Opportunities and challenges

Luxury goods production in France and Italy is in the leading position all over the world, occupying more than half of the world's total market.

Louis Weedon (LV LouisVuitton), Hermes (Hermes), Chanel (Chanel), Dior (Dior), Cartire (Cartier), crocodile (Lacoste), Givenchy (Givenchy), Lancome (Lancome) and other famous luxury brands in France, Gucci (GUCCI Gucci), Valentino (Valentino), (LouisVuitton), Moss, Moss, Moss, Moss and so on.

Deng Zhongyuan told reporters that during the inspection, they strongly felt that although the fashion and creative industries in France and Italy have been developed for more than 200 years, they still show vitality and occupy a dominant position in the world's high-end fashion market and have absolute competitive advantage.

Up to now, almost all the top brands and institutions in the world have entered China. China has surpassed the us to become the second largest luxury consumer in the world.

The market capacity of luxury goods in China makes businessmen salivate.

In view of this, the world's fashion industry, especially the world's luxury goods industry, has stepped into China's pace.

At present, LV, Dior, Hermes, Chanel, Cartire, Gucci, Valentino, Versace and other world top brands have entered China in large numbers, not only in Beijing, Shanghai, Guangzhou, Chongqing and other first-class cities, but also have entered Shenzhen, Qingdao, Dalian, Nanjing, Hangzhou, Shijiazhuang and many other Chinese second tier cities.

However, apart from the fact that a few of the world's top brands enter China alone, most brands enter China through agents.

Deng Zhongyuan said that during the visit, they held the introduction of the national fashion creative center, Beijing (Song Zhuang) fashion and creative industrial park project in Paris, France and Milan, Italy, which caused widespread repercussions.

At the end of the promotion conference in Milan, a number of small and medium-sized brand organizations and members of the Italy delegation participated in the meeting.

Mr. Umberto Roncarati, the leather clothing manufacturer of Milan, Mr. FABIO BARTOLI, President of the POGGIANTI 1958 company of Milan senior shirt manufacturer, and Ms. Wu Ruo Lan, B&M brand of Milan brand agency, have exchanged with them at the scene and left a contact.

Deng Zhongyuan said: "the keen interest of the fashion and creative industries in developed countries is both our opportunity and our challenge.

We are now facing China's war from the "world brand edge countries" to the "world brand mainstream Country". We must face up to this invisible but objective war.

Facing the surging tide of world brands, we should actively respond to and seize opportunities, take advantage of the situation and take advantage of the situation so as to achieve new breakthroughs and new leaps in China's fashion and creative industries.

National fashion creative center project

Attracting the eyes of European peers

Since March 16th and March 28th this year, China

"To create the world's influential Chinese creative and creative industry Heights" as the vision, with the goal of "introducing 1000 famous brands and brand organizations, 5000 famous creative studios and related industry chain formats" as the goal, taking the "busy day, prosperous night" and "the city to the world, leaving an architectural heritage of the world and building a World Expo building" as the pursuit of the planning and design concept, taking the "low carbon, green, low density, humanized" and "charming and dynamic" Creative Park as the development goals and construction requirements, and taking the strategic cooperation between the central government and the local government as a solid foundation, the European fashion and creative industry is greatly shocked. As the head of Beijing (Song Zhuang) fashion creative industrial park project, Deng Zhongyuan has three lines: the national fashion creative center is "fashion industrialization, industrial agglomeration, high-end agglomeration, high-end branding" and brand internationalization.

They believe that China's creation of national fashion and creative center is of great significance and recognition.

They hope that the national fashion and creative center will accelerate the pace of construction, and discuss with them ways of cooperation to carry out substantive cooperation.