Consumers Decide The Choice Of New Products For &Nbsp, And Fabric Quality Needs To Keep Pace With Them.

From the current female

In the interview, we know that many women dress brands choose some fabric suppliers because they both resonate with the value, including product characteristics, brand image and follow-up services.

These fabrics serve the commercial market trend as a guide, and win the favor of downstream brands with the brand image of "integrity and research and development capability" and "one step after another" after-sales service.

Consumers decide the choice of new products.

"At present, no new material is used basically. We pay more attention to the changes in the structure and proportion of the fabric."

Jiang Hong, the purchasing manager of Jifen Fashion Co., Ltd. in Beijing, represents the views of some women's clothing brands.

The attitude towards new materials is so cautious that Fu Kui, the design director of Beijing white collar fashion limited, explained very clearly: "for white-collar workers, we should give full consideration to the problems that consumers may have in the process of wearing."

In recent years, Fukui has had various opportunities to meet new materials and products. He found that although some fabrics had added new materials, they failed to reach the impact of this new material.

In the view of Fu Kui, new materials, technologies or concepts should be integrated into fabric design, which should reflect the superiority of texture rather than the pursuit of surface novelty.

More importantly, white-collar workers will not try very easily if the newly developed fabric lacks functionality.

Fu Kui said frankly.

The stability of fancy color and finishing

"Designers will pay more attention to color first. If the color is suitable, the effect of garment will be better, and the possibility of sampling cloth will be great."

Xu Aiwu said that the final product will choose this fabric, and the stability of fabric quality after washing is one of the key elements.

In the process of contacting with fabric suppliers,

One of the situations that clothing brands will encounter is the instability of fabric color.

Some suppliers often promise that they can do it, but when they are really big, they always have various problems, such as chromatic aberration.

Most enterprises are still accurate in proofing cloth, but the color is difficult to ensure consistency when making big goods.

To achieve the market value of products, quality sense is indispensable.

Some products of domestic fabric enterprises are easy to become old after washing water and lose their luster. This can not be well controlled. The problem is mostly on the technical means of finishing.

Jiang Hong, who often deals with foreign fabric traders, also talked about this problem. Compared with Italy fabrics, domestic fabrics are mainly reflected in the guarantee of texture after washing.

Expect value-added services from suppliers

"White collar clothing is often used in cashmere, and domestic cashmere products are basically flat with foreign products, and have obvious price advantages, so the purchase of white collar cashmere is mainly in China."

From the dialogue with Fu Kui, it is easy to see that the biggest advantage of domestic fabric suppliers is the price.

Reporters learned that in the process of fabric procurement,

In Xu Aiwu's view, the fabric is made up of several theme styles, combined with some popular concepts, and each style has a corresponding fabric combination. The product handbook made in this way is more like the clothing brand.

"If you have a theme, the fabric will be serialized, so there will be no choice of one style of fabric."

Making the latest products into garment display is also the embodiment of fabric providers' initiative to provide value-added services.

"Some fabric suppliers will organize their own small exhibitions to make fabrics to buyers. This method is very intuitive and provides a good reference for fashion designers to let designers know the effect of garments in advance."

Xu Aiwu said, "as a clothing brand, the most important concern is the fabric itself, because we have already had a very clear direction when planning, and there will be a plan for what kind of fabric to buy."

For fabric suppliers, there is a need for special business personnel to understand the needs of each clothing brand, do directional, targeted recommendation, the success rate will be much higher.