New Balance Shanghai Launches Limited Edition Sea And Air Sports Shoes

New Balance held a grand press conference in Shanghai. New Balance held a grand press conference in Shanghai. New Balance held a grand press conference in Shanghai. In October 22nd, New Balance, the leader of the Centennial global sports brand, held a news conference in Shanghai. It launched the Global Limited Edition 574 "Transportation" series, each with a global limit of 574 pairs, with a limit of 80 pairs in China.

This time, New Balance will join hands with Taobao, the largest online shopping platform in China, as a partner, and this is the first cooperation between New Balance and Taobao.

At the press conference, the 574 "Transportation" series will be launched on Taobao's exclusive sale platform. At that time, there will be an attractive shopping promotion campaign on Taobao.

Among the many retro shoes, New Balance 574 can be regarded as the most classic and popular shoe.

Because more than 30 years ago, this shoe has been popular all over the world.

Although expensive is the ancestor of retro shoes, New Balance classic 574 series still shine brilliantly after 30 years of baptism.

Whether in style or color, it is always at the peak of the trend.

Colourful collocation, rich fashion elements and colorful colors are enough to make New Balance 574 the most beautiful scenery in the current trend.

As a sports shoe, 574 also has a good performance. It continues the characteristics of New Balance running shoes, which are comfortable and breathable. The comfortable and glossy materials show the unique image of the city; through simple color matching and material changes, they can convey rich fashion elements and inclusions, all of which make 574 more and more attractive.

574 the "Transportation" series takes three traffic maps as inspiration for design. It expresses New Balance's three pportation methods of sea, land and air, and delivers high-quality sneakers to every New Balance supporter in the world.

The New Balance 574 "Transportation" series has three designs and matching colors. They are designed with nautical charts, aerial maps and land maps. All of them are made of high-grade soft leather and synthetic fibers. Each pair has only 574 pairs in the world, and each pair has limited issue number, which is unique and makes it more collectible.

574 the "Transportation" series will be launched in Singapore, Australia, New Zealand, Philippines, Hongkong, Thailand, Taiwan, Japan, Korea and China.

The M574TSS nautical chart is printed with real navigational charts, with hot orange, rusty red, evergreen, sky blue and sea blue. The colors are dazzling, while all the unique anchor patterns on the tongue are on the tongue. The other is M574TSA with brown coloured gold and printed with an aerial map. M574TSL, which is based on the land map, chooses the highway ash and the highway red as the matching color; and each shoe's insole is printed with cargo ships, cargo planes and container cars, highlighting the theme of the series.

New Balance, Asia Pacific Regional Marketing Manager Ni Qin, said: "New Balance sports shoes are always comfortable and incomparable with consumers. Today, the 574" Transportation "series is designed with three traffic maps, and skillfully expresses New Balance to pport three pairs of sports shoes to the world's sales outlets.

"The 574" Hungry Dragon "series, which was launched earlier, is very successful. We are convinced that when the 574" Transportation "series is launched, it will also trigger a panic buying rush.

Ms. Ni continued.

So far, New balance, a century old brand, is constantly developing more ergonomic footwear with new technologies.

New balance not only pursues the comfort of wearing in quality, but also follows the classic taste in style and color, expecting to bring more comfortable wearing experience to consumers.

About New Balance New Balance, headquartered in Boston, USA, is one of the world's leading sportswear manufacturers. Its products include all kinds of sportswear for boys and girls, and the first to create different width sports shoes.

New Balance products are diversified to match different types of activities and people's needs, including running series, walking series, multi-functional training series, basketball series, tennis series, Panshan outdoor activities series and children's series.

In the autumn of 1998, New Balance successfully acquired Dunham.

Dunham is an outdoor sports brand and is famous for its high-tech and lightweight outdoor boots.

In February 2000, New Balance acquired the clothing brand PF Flyers to further expand its sports fashion kingdom.

PF Flyers was founded in 1937 by B.F. Goodrich Company. After the acquisition of New Balance, it re launched the market in spring 2003.

In January 2004, New Balance business broke through and launched the brand new fashion comfort shoes brand Aravon.

In addition, following the launch of a hockey shoe called Warrior Burn after the launch of the world famous hockey brand Warrior Lacrosse, New Balance also acquired Warrior Lacrosse in 2004 to become another sports brand.

New Balance has more than 2700 employees worldwide, with a total sales volume of US $1 billion 540 million in 2005.