2011 Shanghai International Children's Wear Exhibition: Blowout Growth In China's Children's Wear Industry

At present, the main force of China's children's clothing market has been gradually formed by the parents of the post-80s generation. As the only child of the first generation, they experienced and accepted the baptism of the market economy, globalization and the Internet process. The typical "6+1" family structure in China also makes Twenty-first Century The Chinese baby has captured the unprecedented attention of the whole society and family. Nowadays, the consumption demand of children's clothing market has already surpassed the practicality of the past to satisfy the basic life, and has begun to turn to the fashion and beautiful personality brand.

As the second largest country in the world, China has 300 million children, with an average annual growth rate of 16 million. In 2008, the total consumption of children's clothing in China reached 50 billion yuan, with an annual growth rate of 13%. It is estimated that the consumption of children's clothing will exceed 70 billion yuan in 2011. With the continuous growth of children's clothing consumption demand, the huge business opportunities in China's children's wear market have stimulated many domestic and foreign enterprises to invest more and more enthusiastically. Brand of children's wear Mushrooms have sprung up, including some well-known adult clothing brands to expand children's wear items, such as Burleson, Adidas, 361 degrees, Semir (Barbara); cartoon brand development of children's shoes derivative products, such as lion king, tennis prince, Harry Porter; foreign trade enterprises to transform domestic children's clothing brands, such as tick, I-baby, Fran duo.

Shanghai International Children's clothing and Supplies Expo Meeting After ten years of steady development, we have witnessed the structural adjustment and blowout development of Chinese children's clothing industry since the new century, which has given birth to a global platform for children's clothing enterprises to expand the Chinese market. 2011 the Shanghai International Children's wear exhibition will be jointly held by the seventh Shanghai international eugenics and pregnancy baby products fair on November 11-13 in Shanghai Everbright Convention and Exhibition Center. It is expected that the exhibition will reach 20000 square meters. At that time, the famous fashion brands will be gathered at home and abroad.