Max Chase: Deformation, Start!

Even if someone complains about the "Chinese elements" on micro-blog, the box office appeal of Transformers 3 is not yet available in the summer, but there is no lack of Chinese pride in the commentary.

With the most popular movie "zero distance" of the United States and costumes, since the opening of the Chinese elements in Transformers 2, it has made an indissoluble bond with the story of the friends and the earth people defending the peace of the earth.

Transformers 3 has just started. It is an obvious case of advertising implants.

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Sian Labov, the hero in the passion drama, is wearing the MTEE classic T-shirt Logo T-shirt, the Chinese brand, the American brand.

As China's first successful cross-border Hollywood movie "Transformers 2", once again implanted into the upgrade, the T-shirt brand MTEE clothing implanted in Transformers 3.

This picture appeared in the movie for 5 minutes, while the conventional brand placement advertisement in the movie is usually 15 seconds. This is the longest time that Chinese brand has been implanted continuously in Hollywood movies.

In the film integrated marketing evaluation system, the film placement advertisements are generally divided into 3 implantation levels: A+, A and B.

A+ class placement advertising can achieve the combination of brand and product skillfully with the plot, and even become an important prop and development clue. A-level implantation can mention product names and characteristics in the movie dialogue, while B class has only some lens implantation as a scene display.

The implanted ads are B level.

The audience can recall that in 2009, "Transformers 2" showed that the freight cars with "Meters Bonwe not taking the unusual road" advertisement were speeding along the road, and the huge road sign advertisement of "Meters Bonwe MTS bond".

In fact, when Transformers 1 was put into filming in 2006, Mts. Bang Wei began to prepare carefully.

Although finally failed to make the trip due to haste, but the eyes of mus bond did not leave Transformers.

Transformers 2's image of advertising and movies is not as simple as it looks.

Paramount as a production company of Transformers series, many of the world's most famous brands are general motors and Coca-Cola.

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As a local Chinese enterprise, it is difficult to persuade paramount to accept the implants.

At first, the paramount film, which did not know what it was, was originally uncooperative. But when the producer Lorenzo saw the more than 9000 square meter of the Mts. Bang Wei flagship store in Nanjing East Road, Shanghai, Lorenzodi changed his mind immediately.

The United States has insisted on the marketing route which has always been "spending money never softens". They have made a deep integration of their budget with 8 digit projects.

With the authorization obtained from Transformers copyrights, Paramount Pictures and HASBRO (Hasbro), the United States has carried out a series of post product development.

The T-shirt series with the theme of "Transformation distortion watch me", along with the synchronized synchronization of movies, has sold about 1000000 items from retail terminals, networks, magazines to cinemas.

Although the result of "investing 1 yuan and earning 1 yuan" is not the most ideal result, Metersbonwe's project production with a single movie is obviously not sustainable.

And this route that can get more publicity and visibility and provide more material for its own product design is indeed killing two birds with one stone.

For us, the Transformers 2 is just a starting point, and the next step is Transformers 3.

Compared with the hardship and embarrassment of Transformers 2, cooperation between us and Transformers 3 is very smooth.

"After the end of the movie, we started talking about the cooperation of" change 3 "and finally decided to wear our T-shirt to the hero.

Zhou Long, director of integrated marketing center of the United States,

The intention of wearing the T-shirt to the hero was very successful. At last, he chose the T-shirt with an enterprise LOGO, which made Zhou long very surprised.

"We sent more than 10 T-shirts with large lorry patterns, which were closely related to Transformers, and finally left a little bit of selfishness. Inside it was a specially designed LOGO shirt with" MTEE "under the ninth chamber, holding the 1% lucky fluke.

Zhou Long said.

As a result, Max Chase has won the prize.

The director and the hero chose the "LOGO" MTEE shirt.

The classic LOGO of MTEE, the earliest Imperial Palace, originated in China. Each square represents a culture and shows an idea. Each square affects each other, and it is MTEE's self interpretation of "fashion, creativity and culture".

"Transformers 3" although the fire, and the state online purchase price of 89 yuan carnival, but let MTEE classic nine palace Logo T-shirt once again went to the close to the people price, also once again shows that the United States pay no soft, return the actual benefits of the policy, the majority of Transformers fans heart, also stay in the United States stores.

Although the US bond's pformation road has been concluded in Transformers 3, it is only one of the series of MTEE series, and it has signed a 5 year strategic cooperation agreement with the Shanghai film studio.

"Black cat sergeant", "Na Zha's mind" and "the havoc of heaven", these images with Chinese traditional characteristics and nostalgic style have also become the objects of the two innovation and development of the United States.

MTEE has a long way to go.