Friday Brand Marches Into The Leisure Shoes Market
With the continuous development of society and economy, people's mental pressure is gradually increasing. After a week's exhausting workday, enjoying a leisurely leisure time has become the greatest aspiration of business people nowadays.
Nowadays, leisure has become a fashion symbol in modern life, covering all aspects of life, becoming one of the indispensable indicators of quality of life pursued by modern people. Many enterprises are scrambling to aim at this huge potential market, and this has created a new wealth business opportunity for the shoe industry.
Some foresight shoemakers have long been eager to try in the casual shoes market, and have achieved good results. In most developed countries in Hongkong and abroad, casual shoes have become the first choice for their daily life because of their comfort and taste. From this trend, leisure shoes can be described as a new continent that has not been reclaimed and has abundant resources to tap.
As we all know, the footwear industry of Jinjiang and Shishi in Fujian has always been the top of the country. In this trend of casual shoes, local shoe companies are also unwilling to show their weakness.
Many of the original main production and sales.
Gym shoes
Business
leather shoes
Women's shoes
Shoe enterprises
In succession, they have pformed or extended their product lines, announced that they have entered the field of casual shoes, and even shoe material enterprises have been fighting the idea of this market.
When all shoemakers became hot in this market, the appearance of Friday (Friday) brand casual shoes suddenly took away all the edges.
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Friday (Friday) is a casual brand designed for fashion business people. Its products are mainly casual shoes, supplemented by leather accessories and other products. It includes four styles of fashion, leisure, business and leisure, outdoor leisure and fashion. It can meet the demand of 25-50 year old businessmen with high and medium income level and fashionable white-collar workers in various occasions.
Friday (Friday), originated in Denmark, comes from the hand of a shoemaker named Freddy. Because of the influence of the legend of the goddess of mercy bestowed by the goddess of Frigg in Greek mythology, and under the influence of his father's good deeds, Freddy has worked hard to learn and master the essence of the shoe making art. At last, he has won the praise of people who are warmhearted and helpful, and is known as "Friday" kindly. So the name and exquisite footwear technology continue to carry on, continue and innovate along with the development of the times.
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Friday (Friday) brand has been swept all over Europe and North America by virtue of excellent quality, elegant design and noble taste.
At the end of the twentieth Century, Friday (Friday), in order to comply with China's growing demand for footwear products, also made bold efforts to enter the domestic market and gained market recognition and praise with outstanding brand charm.
The brand takes the excellent design team as the core, according to the actual needs of the Chinese market, integrating into the design concept of foreign avant-garde fashion, has unique style and color, forming unique product characteristics. At the same time, Friday (Friday) pays attention to the application of science and technology and innovative elements, and strives for perfection in material selection, production process and so on. It provides a scientific, comfortable and fashionable casual shoes for consumers with a professional attitude, and advocates a new "life of self-confidence, fashion, vitality and health".
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Friday (Friday), as a brand of high quality casual shoes, authorized the establishment of Chua Trading Co., Ltd. when it entered the Chinese market.
Tsai Shi Trading Co., Ltd. is located in Shishi, a famous footwear and clothing company in China. It has excellent geographical environment, production resources and other advantages. Now it not only sets up a modern standard workshop, but also has advanced technology and equipment. It is an excellent enterprise integrating product development, production and sales.
The company adheres to the principle of "customer first", adheres to market orientation, provides quality products and services to consumers, raises customer loyalty, and actively introduces efficient management concepts and marketing strategies to make every effort to enhance the core competitiveness of Friday (Friday).
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Under the leadership of Mr. Cai Tianci, chairman of the company, the company is developing at full tilt and is moving forward to make Friday (Friday) a leading brand of fashion business casual shoes.
It is reported that the brand of Friday (Friday) has started to build up terminal stores in major and medium-sized cities and gradually form a large-scale sales network.
A few days ago, Friday (Friday) brand image shop opened in Shishi, Fujian, and attracted many customers to visit and purchase. This is also an important milestone for Friday (Friday) brand to improve terminal channels.
The brand will be based on various flexible cooperation modes, such as manufacturers, provincial agents, regional agents, single stores, etc., to create wealth together with merchants. At the same time, regional advertising will be adopted to achieve brand strategy alliance with new media such as CCTV, China shoe net and shoes endless magazines. Combined with various promotional activities, the brand will enhance its popularity and promote the profitability of terminal stores.
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In recent years, great changes have taken place in China's footwear market. Many shoe enterprises have gradually developed from independent processing and OEM to independent brand management. This concept of keeping pace with the times has led to the positive progress of the whole industry, and the competition between industries has become more intense.
However, under the background of survival of the fittest market, the market trend has not been grasped, and enterprises lacking in technological innovation capability will be faced with the danger of being eliminated.
Friday (Friday) brand has grasped the market entry point of casual shoes with keen market insight, and armed brand products with differentiated strategies to meet the personalized needs of consumer groups. I believe that in the near future, Friday (Friday) brand will open up a new market of its own, and has an indispensable brand position in the casual shoes market of China and even the world.
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