Second Hand Luxury Market Thrive &Nbsp; No Price Increases Become Hot Selling Focus.

Second hand luxury goods do not rise in price, becoming the new favorites.

When

A second-hand luxury goods store in Beijing sold ads on its website, saying: "in May, the overall price of luxury goods in Hongkong rose, and the luxury market in the mainland will be substantially reduced in July.

Within two months, we will not raise prices!

Early buy, early benefit. "

The second-hand luxury consignment shop in Wangfujing (42.98, -0.01, -0.02%) has just opened in May.

Another second hand luxury store store sale launched "registered 1000 yuan voucher" and "three fold activities".

In addition, the staff of Beijing station, Milan station, founded in Hongkong, also said that the price of counters increased, and that second-hand bags in the shops did not rise.

In the Temple store, a new Bottega Veneta with a market price of about 15 thousand and 900 yuan was priced at 11 thousand and 500 yuan, and 28% off yuan. The price of a star dumpling bag of Burberry (BURBERRY), which was priced at 7200 yuan, was 4330 yuan, which was equivalent to forty percent off. A seven or eight new price of LV, which was 12 thousand and 600 yuan, was priced at 4600 yuan, equivalent to 64% off.

But a few new ones.

Luxury consignment month to enter tens of millions

How much money do second hand luxury stores make?

One industry insider said that at the very beginning, it was only a website platform for friends to help them sell the bags that they no longer liked, but the business was booming.

After he personally identified the genuine products, he put the pictures and introduction of luxuries on the Internet, and the price was decided by the consignment customers. After sale, he received a certain service charge for the consignment customers.

Slowly accumulated and opened a physical store, allowing customers to experience buying and fidelity.

Temple library consignment company located in Jinbao Street Club just opened recently.

Li Rixue, general manager, revealed that in June this year, the sales volume of the luxury shopping network of temple library had exceeded 10 million yuan.

According to this estimate, the monthly profit can reach 1 million yuan if the service fee is 10%.

Second hand luxury stores in the industry said that the second hand bag sales and turnover rate is the best.

Customers who are accustomed to buying used secondhand packages will frequently buy and sell goods, and bags will be well maintained so as not to continue to sell or avoid devaluation.

"Higher turnover means more.

Turnover rate is not high, but the high priced luxury goods are watches, tens of thousands of dollars, hundreds of thousands of yuan, can be used as a hedge product to invest, will also bring a higher sales returns.

VCs aim at blank Market

Temple store consignment announced on the day of the opening of the club, has received IDG capital of 10 million U.S. dollars in capital injection.

In this regard, IDG capital founder partner Xiong Xiaoge said that China's luxury market prospects are excellent.

The consignment club allows luxury goods to circulate, which is still a blank in China.

At present, there are several second-hand luxury stores in Beijing, including Milan station Beijing store, moistening goods consignment, Temple store consignment, Milan Xuan and so on.

In response, Xiong Xiaoge said that the market began to enter, indicating that everyone saw the potential of the market.

He said IDG will continue to focus on luxury goods in the future, including the introduction of fashion brands from abroad.

Recently, a report released by the World Luxury Association shows that the number of mainstream luxury goods consumers in China has reached 16% of the total population, about two hundred million people, and is growing at an annual rate of 25%.

Luxury market potential can not be ignored.

Kang Lanxin, Dean of the school of dress and collocation, believes that it will take a long time for Chinese consumers to buy luxury goods from "luxury purchase" to "cultural purchase".

It may take a lot of money to pay for the tuition.

Xiong Xiaoge said that the reason why the monastery was selected for consignment investment was mainly to establish a "identification center", which could avoid the risk of reputation due to "counterfeit" in the long run.