China'S Children'S Clothing Industry Has Huge Market Potential.

A few days ago, 2011 Chinese children's clothing brand entrepreneur Salon

In 2011, a year of great significance, China

He said that now many domestic children's clothing enterprises have authorized many brands of international children's clothing through the agency and brand authorization. "Now we have to consider how to make local brands stronger and bigger, and find the way of future development of original children's wear brands."

The scale of China's children's wear industry is huge. By 2013, the scale of children's wear market in China will reach 100 billion yuan, and the era of explosive growth in children's wear industry is coming.

"100 billion scale, this data is relatively conservative.

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Xu Bo, general manager of Barbara, also believes that the market potential of Chinese children's clothing is definitely more than 100 billion yuan, and it should have a scale of 200 billion yuan.

But from a single brand sales is still very low, now balbala single brand is also more than 10 billion, doctoral frog multi brand is also 2 billion, the future single brand breakthrough 10 billion will become possible.

"Even if you can achieve 10 billion, it will occupy 5% of the market, and the market potential is very large."

At the same time, he said, the consumption structure is changing now.

On salon, Chen Dapeng also said that under the background of the healthy development of China's economy, the huge market potential provided a very good condition for brand development, but the children's clothing industry also faced many challenges and unknown.

According to him, in the 90s of last century, many international brands entered the Chinese market and seized the first tier market in China's first tier cities.

Before and after 2004, a large number of fast fashion brands entered the consumer's shopping concept. "Imported brands are not only luxury goods, they can be very cheap and fashionable."

In fact, in recent years, a lot of first-rate luxury brand children's clothing has entered the Chinese market rapidly. Like ZARA, UNIQLO and other fast fashion brands, children's clothing has also been operated. Through the channel sinks, it has entered the two or three line market of China and rapidly expanded the Chinese market network.

"On the one hand, it is the growth space of the foreign children's clothing brand to suppress the local clothing brand, on the other hand, the development factors of the coastal areas, such as labor, raw materials, electricity and other brands are undergoing dramatic changes, affecting the development of the enterprises."

Chen Dapeng said that the domestic children's clothing industry is facing multiple attacks.

In this salon, everyone said, "feel the pressure from the adjustment of domestic department store business is increasing."

"Now Beijing department store business is being extensively adjusted and upgraded, and international brands have entered, made in China.

His statement was approved by Zhou Xuncai, chairman of Fujian finance and Mao Group Co., Ltd.

Zhou Cai Cai was originally an exporter. Now he is turning to domestic sales. The construction of channels is the most troublesome problem for him. In recent years, the game with shopping malls has made him somewhat "unable to eat".

"Now entering the shopping mall is to work in the mall, with a high point of deduction, not to enter the mall, but to open a street shop is to work for the landlord, the rent is rising sharply every year, almost 30% of the sales revenue."

But Cao Shengkui also sees business opportunities and directions. "The adjustment of department stores brings pressure to us, and indicates that the market needs and needs high-end products. We should fill this gap. At the same time, the market is broken down, so we have to make good market positioning."

In addition, Chen Dapeng returns on salon.