Research On The Supply Chain Driven By Brand

On July 22nd -23, the fourth "2011 global textile and Garment Supply Chain Conference" was held in Keqiao, Zhejiang. The theme of this supply chain conference is "supplier selection and optimization". China Du Yuzhou, President of the textile industry association, vice chairman of the China Textile Industry Association, Sun Ruizhe, deputy director of China Textile Information Center, Li Binhong, director of the national textile product development center, He Jiashun, Secretary of the Shaoxing county Party committee, Zhou Shusen, deputy director of Shaoxing County People's Government, Zhou Rusheng, director of Construction Management Committee of China Light Textile City, and other industry associations, local government leaders, and other industry participants attended the conference.

This session focuses on supplier selection and optimization, focusing on how to strengthen supplier management, how to strengthen supplier management by selecting the right suppliers, ensuring the quality of procurement and reducing procurement costs, how to strengthen the supplier management, establish the partnership relationship between buyers and suppliers, enhance the agility of suppliers' response to customer needs, establish a quick response system for upstream and downstream enterprises, shorten the procurement cycle, is agility and lean production, enhance the competitive advantage of enterprises in the same industry, and create the core competitiveness of enterprises.

It is also revealed that the next global textile and apparel supply chain conference will be held in Ningbo, Zhejiang. At the opening ceremony of the conference, Sun Ruizhe, vice president of the China Textile Industry Association, delivered the flag of the "2012 global textile and Garment Supply Chain Conference" to Ningbo. the people In the hands of government representatives.

At the meeting, Du Yuzhou, President of China Textile Industry Association, systematically expounded the supply chain theory. It is understood that this is the first time that the highest leadership of the trade association has made a detailed and systematic interpretation of the supply chain in public.

Du Yuzhou pointed out that supplier selection and optimization are bidirectional. Suppliers are chosen as objects, and the right to speak is often reflected in the needs of consumers, and is the downstream choice for upstream. The choice of suppliers as the main body is the choice of upstream and downstream. Its right to speak creates new consumption objects and consumption patterns, generally expressed by price. Therefore, buyers, retailers and service providers are not independent. Supply chain is not directed but a two-way interactive chain.

Du Yuzhou also pointed out that there are three factors affecting the operation of the supply chain: technology revolution, globalization and cultural factors. First of all, the technological revolution not only changed the mode of production, but also changed the way of consumption and technology. progress It is the foundation of modern supply chain.

Secondly, the globalization economy brings about a change of market competition pattern. Based on this, the comparative advantage will become a more indispensable factor in the modern supply chain network.

Finally, cultural changes are also directly related. Influence The composition and management of the supply chain. Brand culture has changed from the pursuit of profit maximization to the four value creation of quality, innovation, rapid response and social responsibility. Cleanliness and safety should become the link principle of supply chain. Protecting ecology and returning to nature become a cultural value of modern people.

At this session, Sun Ruizhe, vice president of China Textile Industry Association, made a keynote speech entitled "supply chain management of textile and apparel under the era of high cost." Sun Ruizhe said that in the era of high cost, there are three new contradictions in China's textile and garment industry.

First, the contradiction between "tight monetary policy trend" and "urgent need to release consumer demand". The main components of China's textile industry are small and medium-sized enterprises. They will no doubt bear the double squeeze of cost inflation and monetary tightening, while they are extraordinarily sensitive to the external effects of policies and indirectly inhibit the expansion of production capacity. In the domestic market, the increasing consumption demand is urgently needed to be released.

Second, there is a real contradiction between the increase of comprehensive cost and the fashion consumption mode of "cost performance", which highlights the realistic refraction of a series of data indicators in the export market.

Third, the contradictions existing in the operation of the industrial chain itself. That is, the "slow cycle" (upstream BTS mode -BuildToStock, that is, the planned production mode) and the "fast fashion" (downstream BTO mode -BuildToOrder, that is, the order production mode) contradiction.

Sun Ruizhe also pointed out that although New contradictions have become increasingly prominent, but there has been a welcome trend of benign reversal of supply chain dominance. China's suppliers began to choose foreign brands, while some upstream fibers and processing enterprises gradually began to get rid of the fate they had chosen and began to restrict the downstream clothing brands and retailers.

It is worth mentioning that there are three small forum and fabric suppliers' docking meetings held in the same period as the general assembly. The Huntsman Corp launched the productivity improvement plan (PIP) project at the "HUNTSMAN supply chain technology productivity forum", attracting many delegates to participate in it. cooperation Win win partnership and jointly promote the virtuous circle of supply chain.

On the special forum of "design innovation of supply chain", Duan Wei, chief representative of France PV Exhibition (France's first visual fabric Expo), discussed the issue of how to get tickets for the PV exhibition and other participants.

To provide a supply chain suitable for China's textile and garment enterprises. Administration The organizers also organized a small forum to invite executives including 360 degrees, strong men's clothing, and Ying Ying company to share the successful experience of related enterprises.

This conference has opened up the theme exhibition area of boutique fabrics, mainly displaying the top quality fabrics of Keqiao textile enterprises and the products of "China's popular fabric tag". On the afternoon of July 22nd, with the Symposium of fabric suppliers held at the same symposium held in the same afternoon, more than 20 enterprises from Keqiao displayed boutique fabric products, so that participants had a new understanding of the concept of "Keqiao manufacturing".

It is understood that the global textile and apparel supply chain conference was held in Shanghai for the first time since 2008. After that, every industry has received high attention from the industry. Today, the 4 global textile and apparel supply chain has been held for the first time in a row. An assembly It has opened a prelude to China's textile and garment supply chain management and system research, and has made important contributions to promoting the development of supply chain and enhancing its competitiveness.