Four Characteristics Of "Japan'S Fashion Show": Shanghai

In September 2010, the "Shanghai fashion exhibition" was first joined in the "2010 (Autumn) International Textile and fashion exhibition in Shanghai". The first batch of more than 300 fashion brands from Japan landed in Shanghai, marking the new positioning of "Autumn International Textile and fashion exhibition" to "display international fashion brands and expand China's business channels".

The four characteristics of the exhibition are as follows:

More yuan.

The 300 Japanese fashion brands, from clothing, clothing, footwear, bags to accessories, have made Japanese unique pursuit of detail, and the avant-garde creativity has been applied to the extreme.

The 50 Korean brands are the women's clothing brands from the front line of Korea, as well as the many Doota designer brands in Korea.

100 famous brands in China, with the rise of China's local design power, many new brands come to the fore, aiming at the huge consumer market in East China.

50 European and American fashion brands - European and American brands first joined the exhibition, from fashion to brand design, technology and art.

More effective

300 Department Stores - middle and high-end department stores in large and medium cities in East China.

Bailian Group New World Department Store Baisheng group Tianhong mall Zhengda Group Golden Eagle department store Yu Garden mall Yintai department store

Xujiahui mall Nanjing central shopping mall Hangzhou Tower Joy City Paris spring (part of the last viewing exhibition department store)

200 retail real estate - shopping centers, large retail real estate and high-end professional markets in East China.

3000 channel buyers: brand dealers, agents, franchisees, and high-end exclusive stores.

10000 professional buyers - brand clothing enterprises, clothing buyers, traders, wholesalers and other professionals.

Richer

Trade matching - department stores purchase special field, brand channel docking special field, build brand and expand green channel.

Fashion Show - the release of Chinese and foreign fashion brands and designer brands, the creative trend of each other.

Trend Publishing - a comprehensive acquisition of international trends and pulse in the Chinese market.

Wider media publicity

50 print media, 10 TV channels and 5 radio stations.

All 20 websites are reported in real time.

50 thousand direct mail invites buyers, 50 thousand emails, SMS releases to show trends

Call center 300 thousand directory invites professional buyers

Outdoor advertising and mobile media cover all Shanghai.