Guangzhou, Zhengzhou, Hangzhou, Professional Market Profit Model Comparison!

The future market will be brand In the age of aggregation, this set double requirements for the market and brand. With the continuous improvement of the market environment, the wholesale market and brand always go hand in hand. The commercial circulation in twenty-first Century has gone to great circulation, great competition and great integration.

As a specialized wholesale market, not only the hardware must be perfect, but also the service function should be promoted. From generality to individuation, the market will be used to promote the brand in depth, encourage more brands to enter the market, push the development of single brand with the overall impetus of the market, and realize the bilateral prosperity of the brand and the market.

Guangzhou

Baiyun world: Brand discount Pattern

The future consumption characteristics are changing from physical demand to cultural demand, from general demand to personalized demand, from single demand to diversified demand, from perceptual consumption to rational consumption. On the one hand, it requires market segmentation. On the one hand, it requires that the specialized plate that accommodates a certain product category will develop to a large scale to meet the diversified needs of consumers in a certain product area. It has great significance both for retailing and wholesale.

In order to meet the needs of the masses, expand the popularity of the central brand and enhance the influence of the brand, the Baiyun world leather trade center set up a discount area for the South Gate of the center, so that the passable customers can come here to "amour" their products.

Up to now, Baiyun world leather products discount area has gathered numerous leather products, T & C, Dudan, Ji Qing, Ma Ni Ni, Jenny Grace, Da Hong Ying, Heng Dali, shrub and so on. Leather goods Brand. According to the market leader, many customers want to have such a low price promotion stall to meet the retail needs.

According to the market situation, constantly adjusting the format mode is the practice of Baiyun world leather trade center. Facing the huge space of the retail market, Baiyun world leather trade center took the initiative to attack. For the first time, the brand discount area was set up at the South Gate of the negative center of the center, which was favored by customers.

At the same time, Baiyun world leather goods exhibition and Trade Center has also changed the business mode of wholesale and retail of Baiyun world leather trade center. The center is positioned as the brand base of leather industry in Guangdong Province, and all the merchants stationed in it are independent brands.

Baiyun world leather products exhibition center integrates creative design, brand incubation, international trade, new product display and office functions as an integral whole. It has seven centers, namely, international trade center, leather information service center, leather design and creative exchange center, leather goods brand promotion center, leather goods industry talent center, customer service center, e-commerce center and so on.

The Baiyun world leather goods exhibition and Trade Center has been put into operation. It has played a positive role in promoting the overall image of the leather business circle of Zi Yuan Gang and promoting the independent brand building of the leather goods industry.

It is understood that according to market trends, innovative business model has always been Yi Feng home (Baiyun world brand operators) always adhere to the practice. Based on this principle, the company has successfully created Guangzhou Baiyun world leather trade center, Guangzhou Baiyun world leather goods exhibition and Trade Center, Guangzhou Baiyun World Women's Wear Exhibition and Trade Center, Shandong Linyi Baiyun clothing city, Baiyun world trade network, Guangzhou Yifeng Hotel and other items.

Red cotton fashion city: headquarters economy mode

Under the new situation of simultaneous development of economy and commerce, the traditional specialized market is facing unprecedented competition threat, and increasingly reveals the unsound mechanism and non-standard operation. Due to the blind development of the new professional market, the word "saturation", "competition", "homogenization" and so on are the most commonly used words to describe commercial real estate in recent years. Under such circumstances, the professional market is bound to undergo a new transformation.

After re positioning the market and strategic layout, the red cotton international fashion city was born. In the business circle, kapok pioneered the principle of zoning planning for wholesale shopping malls, dividing existing customers into 8 regional venues according to their different business categories and categories, and making every effort to build a "borderless fashion city". The red cotton international fashion city has become a high-end fashion trend clothing wholesale spot center, clothing brand chain center and fashion trend release exhibition center.

In order to adapt to the market development, the red cotton international fashion city has intensified efforts to adjust the variety structure in the field, and implemented the strategy of "headquarters economy" to attract the flagship stores and the famous clothing brands to settle down, and constantly absorb the fashionable elements of fashion so as to enhance the merchants' awareness and ability to interpret the trend of fashion. At the same time, we should pay close attention to the service management, improve the supporting facilities, strengthen exchanges and cooperation with foreign garments, and build a "red carpet" international brand.

The red cotton international fashion city has pioneered a "Korean wave" in Liuhua business circle. The fashion city joined hands with Han Guodong gate brand clothing wholesalers, specializing in the two and seven floors to open up the Korean wave base camp. All the brand sources are directly supplied by Korean wholesalers. The two floors are located in South Korea, with a total area of 12 thousand square meters, and 108 shops run by Koreans. Men and women wear, shoes and accessories.

Bu Xiaoqiang, general manager of Hong Kong International Fashion City, said: "the Korean clothing industry has developed to maturity, but the demand for Korean market is not strong, plus labor costs continue to rise, lack of skilled workers and other reasons, accounting costs rise, while China has low processing costs and huge market potential. "Kapok provides a quality platform for the exchange and development of clothing brands between China and Korea". During the "11th Five-Year" period, Guangzhou took the development of headquarters economy as an important means to promote economic transformation. KHP will take the opportunity to respond positively to the development mode of "headquarters economy". For the brand sales center, red cotton not only takes more rent concessions, but also provides intimate service. For the introduction of brand, red cotton also set a threshold, in addition to operating area, the brand must also have a certain reputation, its clothing to guide the trend, sales center at least to the Pearl River Delta. Kapok dare to innovate and try to provide demonstration for the fashion development mode of Liuhua clothing area. {page_break}

Zhengzhou

Zhengzhou Jin Rong commercial city: a win-win mode of industry

As the main body of market operation, it is necessary to intensify the collection, analysis and judgement of the industry information, and timely convey the information that is in line with market development, industry trend, industrial trend information, price trend information and consumption dynamics to the vast number of dealers, so as to provide decision-making basis and reference for you, so as to reduce business risks brought about by blindness in the course of operation.

Zhengzhou garment manufacturers have gone through the development stage of "quality, quality, no cards, nameless". They are moving towards branding and high-end. With women's pants as their representatives, some famous brands in China have been gradually bred, and they have won the recognition of "Chinese women's pants watching Zhengzhou".

The wave of textile and garment industry transfer has climax with the introduction of the provincial textile and garment industry planning. Frequent exchanges, negotiations and cooperation between provinces and domestic industries have started several provincial textile and garment industrial parks.

Against this background, Henan Jin Rong commerce and Trade Co., Ltd. takes the professional clothing market of Jin Rong commerce city as the "basic point", giving full play to its wisdom in commercial operation and industrial development mode, and promoting the development of the whole garment industry chain in Zhengzhou. At the same time, it also puts forward the idea of "win-win industry" at the same time, such as self-discipline, brand communication, brand management and innovation.

Under the guidance of this concept, the service area of Jin Rong's business city extends to the upstream of the garment industry. Wenzhou village garment processing park, Zhengzhou famous garment processing base and other projects have been launched, and provided to Zhengzhou clothing manufacturers to put into use.

In August 2010, Jin Rong international light textile city was opened, and the textile city was located in the exhibition and trade center of the textile trade in the central region. It filled the short board in the upstream part of the textile and garment industry chain of Henan Province, which was seriously lagged behind. It is the concrete embodiment of the strategy of improving the costume industry chain and implementing the strategy of revitalizing Henan's "big textile and big clothing" in Henan Henan Trade Co., Ltd.

Hangzhou

Hangzhou International Fashion City: trade service mode

In the process of market operation, we must give strong support and publicity to the excellent businesses with innovative ideas and outstanding achievements in the industry. Through their drive, we constantly expand the scale of the leading businesses, so as to enhance the overall competitiveness of the market.

The Hangzhou International Clothing City Mall, located in the Sijiqing garment trading center, Hangzhou, is composed of Hangzhou International Garment City, which is established by overseas Chinese team, which has long been engaged in international garment trade and overseas garment market development. It is the International Pavilion in China Sijiqing garment trading center. The total investment of the project is more than 400 million yuan, with a total construction area of 73 thousand square meters. At present, the ground floor is a car park, the 1~3 floor is a small stall, mainly engaged in boutique women's clothing, brand clothing; 4~5 is the international brand display, trading, office area, and the 5 TIER also has an international designer corridor. The 4~5 layer is the core part of the mall. It is committed to building a modern commercial space for headquarters at home and abroad.

Using the group's many years of experience in international trade and channel advantages, the mall has built a product trading platform that connects the whole country and overseas. It helps clothing brands establish sales outlets in the European market, organize clothing brands to participate in exhibitions abroad, assist domestic brands in developing international markets, and design new products to display and exchange services, so as to enhance the added value of the market. They are not only satisfied with market operators, but also committed to doing trade service providers.

Hangzhou International Garment City plans to import European, Japanese, Korean, Chinese and Hong Kong and Taiwan famous clothing brands with high popularity, and display with the clothing brands in the mainland on the same stage, sell for domestic brands overseas, international brands open up China market platform, and graft excellent foreign designers team, so that the market is more professional. Adhering to the characteristics of expanding international operations, we will establish an international garment exchange and trading platform for many garment manufacturers, brand agents and distributors at home and abroad, and promote the exchange and integration of international advanced concepts with China's leading apparel brands, so that foreign clothing brands can easily gain access to China's sales channels and trade networks, so that domestic excellent clothing brands can dance to the world with foreign brands on the same platform.