Profits Shrink Group Buying Navigation Pformation &Nbsp; Or Open The Industry Reshuffle Screen.

Group buying navigation is a bridge connecting consumers and group buying websites.

Group buying navigation brewing pformation

The golden period of group buying navigation website may be over.

Yesterday, reporters learned from reliable sources, the mainstream group buying navigation website group P network is being canceled.

A group of P network staff said that in mid July, the company began to collect staff information.

The company also said it would be offline within 4 months.

"At present, all advertising fees have been returned to cooperative enterprises in the navigation website.

This week, the company will prepare all the vouchers. "

According to the staff yesterday revealed that the regiment P network is still operating normally, but its internal is already preparing for cancellation.

Similar to group P net and other independent group buying navigation website.

According to the head of a mainstream group buying website, the group's 800 top three independent group buying navigation websites are group 800, thousand group network and group network.

But the reality is that the market share of the 1000 group network began to decline. After the acquisition of the P network, the group became the website of the "market". Only group 800 could rank among the three group buying navigation websites. The other two were not independent navigation websites, but belonged to the two "giants" respectively, Baidu and 360.

In fact, other group buying navigation websites are also seeking differentiation.

For example, 360 group buying has done "map mode", hao123 has changed Baidu group buying, group 800 has been involved in group buying information and data release.

In the eyes of a group buying website, these are the "back roads" that navigation websites seek for themselves in order to survive for a long time.

Homogenization leads to shrinkage of profits

According to the former P network staff member, after the cancellation of the P network, they will take over another website, which is similar to the "mall".

The "market" of P network will also abandon the group buying navigation plate and pform into "LBS" (location) service.

This is due to the saturation of the navigation market and the homogenization of competition.

"Because the coverage of our competitors is very strong, our business is almost the same. Many online group buying websites don't play with us, but we still need to distribute these websites free of charge. Advertising revenue can't be improved at all."

The employees said.

Reporters learned that 360 group buying navigation, Baidu group buying and other large navigation website, an ordinary advertising position can be sold to more than 200 thousand yuan per month, while the scale of the general independent group buying navigation network, advertising revenue is the former zero.

Industry analysts said the group buying navigation website is more intense than the homogenization competition of group buying websites.

Group buying website is just the same mode, but most of the information released by group buying navigation website is mainly based on group buying projects released by group buying network.

The daily pages of each website are highly similar.

This forces the navigation website to make more efforts to retain consumers while releasing information.

"Now that group buying is gradually cooling down, the survival pressure of navigation websites will be greater than that of group buying websites."

Analysys International analyst Chen Shousong believes that the key to the survival of group buying navigation websites is whether they can provide richer value-added services for group buying websites and users.

He believes that group buying navigation websites are now pforming their value needs.

"On the one hand, the winter of capital is approaching, the number of small and medium-sized group buying enterprises will be reduced rapidly; on the other hand, the brand set up by the first line group buying is affecting some users, so that users can get rid of navigation."

Chen Shousong believes that the value of group buying navigation website needs to change, and can not simply be used as an information portal.

Value added services are mixed.

In addition to publishing group purchase information, many group buying navigation websites have begun to seek value-added services.

360 the "map mode" of group buying navigation maps all ongoing group purchase projects on the map, so that consumers can find items more quickly and accurately.

Baidu group buying, which is still in the testing stage, has maintained a consistent style and can log in directly to some group buying websites with Baidu accounts.

And group 800 as the largest independent group buying navigation website, has a number of value-added services such as complaint service, data dissemination and so on.

In the industry view, the way to improve service value-added is worth balancing in group buying navigation website.

A group buying website official who contacted the navigation website told reporters that although understanding the navigation website is actively responding to new market opportunities and challenges through innovation, she still believes that some websites have some "quick success and instant benefits".

For example, group 800 regularly releases industry data, but because the website just grabs the page, it may not be completely accurate.

Some websites are very good if they are mixed with water, but it's not fair to other websites.

Moreover, as a navigation website, it has not issued the qualification of industry data.

Chen Shou sent that the data released by the group buying navigation website can enhance their credibility and help the industry to understand the market structure.

But the premise is that the rules and results of data extraction are reasonable without misleading the public.