Interpretation: "Brand Of Shoes And Clothing Brand" Quanzhou Enterprise Development History

On August 2nd, when the Western Jin Dynasty stretches for thousands of miles, the prosperity of "the first great port of the East" in the song and Yuan Dynasties, the mingling of a large number of overseas immigrants after the Ming and Qing Dynasties, and the interweaving of historical experience and modern spirit created the natural instinct of the quyi merchants to dare to take the lead in the world. It is a kind of blood lineage and a spirit of quotient inherited by later generations.

difficult

In the late 70s of last century, a series of sensitive questions about capital, employees and prices, such as the fetters on the ankles of the performer, made many people hesitate to start their business.

It is at this time that the first Quanzhou entrepreneurs who "dare to take the lead in the world" win their own blue sky with their unique commercial genes.

In 1979, at the age of 26, Xu Lianjie began his career as an entrepreneur. He started a "three to one" labor insurance clothing factory at home.

In 1983, he founded the "Hongkong dragon zipper factory", which earned 500 thousand yuan in the first year.

It's also hard to grow and grow, and today's domestic clothing giants.

In the shoemaking industry, as early as 1986, there was a 16 year old teenager Ding Shizhong in Chen Dai, Jinjiang. His biggest wish was to sell Jinjiang shoes to the capital.

At that time, he spent 10 thousand yuan on all the shoe factories in the town, picking out 600 pairs of shoes that he thought best to sell to Beijing.

After two days and two nights, he rented a counter in Beijing's big Kang shoe city and stepped out of his first step towards the business sea.

Two years later, he got through the most difficult sales channel in Beijing, Wangfujing, and his business marketing talent and market strategic vision emerged.

Such stories can be said in Quanzhou in the 80s of last century.

Nowadays, Quanzhou is already the fertile land for the economic growth of the Haixi Economic Zone.

First eat crab

Through the struggles of countless entrepreneurs in Quanzhou, Quanzhou enterprises have risen rapidly. But in the late 90s of last century, Quanzhou people embarrassed to find that despite the "star of the sky", only a few of the brands that really rang were "Anle".

From the "selling products" to "creating brand" pformation is imminent. Inspired by the story of "the first crab eating man", many brands of Quanzhou enterprises enter into people's life and win the reputation of "brand capital" in Quanzhou.

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In 1999, Anta invited the world table tennis champion Kong Linghui as the brand spokesperson, and achieved unexpected results.

For a time, the "star + advertising" brand building movement was thrived.

In just a few years, more than 60 companies including seven wolves, Anta, 361 degrees, Golden Lake, del Hui, noble bird, yak and so on in Quanzhou, employ more than 100 stars such as Kong Linghui, Wang Nan and Li Yapeng as spokesmen of brand image, frequently appearing in CCTV set and five sets.

In the first 10 years of twenty-first Century, it is an era of technological innovation. Quanzhou businessmen have taken the lead in the industry, starting from technological innovation, giving Quanzhou brand new connotation.

Xunxing zipper has established a national zipper technology development center; the annual plum umbrella industry with 3 million umbrellas has established the only professional center for fine umbrellas in China; in 2005, Anta set up the first sports science laboratory in China.

Listed capital of operating capital

In the 90s of last century, the entrepreneurs who had gone through the business of pioneering and creating brand once again turned their attention to the capital market inside and outside the territory. The spirit of "being first" was bound to cause Quanzhou enterprises to surge in the capital market.

In the autumn of 1993, Fujian Hao Sheng landed on the Shanghai stock exchange, bringing the name of Quanzhou enterprises to the capital market for the first time.

It is not only the first stock in Quanzhou, but also grabbed the three laurel of China's stock market: the first record of the construction ceramics enterprises in China, the first enterprise with Taiwanese capital background to enter the domestic A share market, and the first mode of directional pfer of corporate shares in China.

5 years later, Heng An Group opened the door for overseas listing of Quanzhou enterprises.

"Heng an international" was officially listed on the Hongkong stock exchange, when the public subscription was over 36 times, creating the miracle of the highest price earnings ratio and the highest subscription multiplier in Hong Kong stock market.

The "Asian Currency" and "the international capital review" were selected for the "best listed project" and "the best capital collection project in Hongkong".

Hang on new shares listed "overnight to create wealth" myth, coupled with the support and promotion of the government, the hesitation and stalemate of the listing of spring enterprises has been broken, and the passion for listing seems to be ignited overnight.

China giant star listed on the Korean stock exchange, successfully listed in Hongkong, and became the first Chinese company listed on the Malaysia stock exchange in Quanzhou, followed by Li Lang and PEAK.

From the "product management" and "brand management" to "capital management", today, the spring and autumn stock enterprises have spread all over the stock market such as Shanghai, Shenzhen, Hongkong, the United States and Germany, forming a "Quanzhou plate" that condenses 69 listed companies in the capital market.