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Traditional Enterprises Need To Avoid Being E-Business.

2011/8/1 14:50:00 54

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Ten years ago, we heard the saying that "ERP is not dying on ERP." and now, ERP has become a must for our large and medium-sized enterprises.

Over the past two years, with the wide spread of e-commerce mode in China, the enterprises that have been concerned about traditional businesses have had a huge impact. Traditional enterprises are actively entering the e-commerce market, seeking online and offline "walking on two legs", hoping to seize the commanding heights of future development.

It has become a consensus.

Lining, Suning, Gome, Foxconn, COFCO and other large enterprises have been fully involved, and have made a significant market share.

And this will undoubtedly give the same large number of people who are also on the edge of pformation.

brand

Medium and small traditional enterprises with limited popularity, manpower, material resources and financial resources have been pushed to a "desperate situation".

"Do not necessarily live, but do not do it, must be waiting for death."

This is a sigh that spreads in most traditional enterprises.

Compared with the ERP ten years ago, enterprises are more of a negative trend in the pformation of e-commerce.

Many enterprises have the mentality of winning the lottery. Anyway, everyone bought them, and I followed them, but I never thought that it would be a laughing stock to bet on the fate of the future development of enterprises by buying lottery tickets.

In fact, the key factor that causes this situation is that traditional enterprises know nothing about their electronic business.

Coupled with the lack of technology, experience and talent, business decision-makers have little confidence in their own e-commerce.

Electronic Commerce

Under the tide, a large number of small and medium-sized traditional enterprises are passive pformation, this is the so-called "test the water".

However, the compromise of "testing water" accelerated the failure of enterprises.

Large numbers in Jinjiang

footwear industry

For example, manufacturers began to test the water business in Jinjiang from 2008.

Although there are better companies, such as Tao shoe net, there are about more than 2000 orders a day, but most of them are unknown businesses.

In view of this, Yang Zhixiong, President of UWB, the largest customer base and application base in China, believes that "if the traditional enterprise e-business is still trying to test water, then 2-3 years later, we will find that the operation capacity of online stores or online shopping centers is insufficient, and the ability of supply chain integration is not enough.

This is the inevitable trend of the development of e-commerce today, because it will go deeper and deeper in the future.

Traditional enterprises must identify the audience and positioning from the beginning of the pformation, find the right electricity supplier mode, and formulate a reasonable online and offline pricing strategy.

The most important thing is to find the platform providers and service providers that are highly qualified for their own experience and technological innovation.

This is the best way to turn the danger into an opportunity. "

Market research firm ERI consulting believes that in the US e-commerce market, half of the top ten of online retail sales are B2C websites operated by traditional enterprises. They quickly occupy the commanding heights of the industry by virtue of their brand and resource advantages, and achieve good results. This confirms that traditional enterprises enter the e-commerce market with incomparable advantages.

"In these successful pformation enterprises, almost all take the initiative," e-commerce has lost the game from the starting point.

For the traditional enterprises in China, it is not necessarily a huge investment in financial and material resources to take the initiative, but more importantly, to choose the vertical field with their own advantages, and to build an independent brand B2C network mall through the cooperation with the providers and operators of the e-commerce platform, and establish a mature operation service system.

Yang Zhixiong, President of UFIDA, pointed out.

In 2011, with the full outbreak of cloud computing, e-commerce has also ushered in a more favorable opportunity for development.

The emergence of the whole process of e-commerce cloud application has been considered by many domestic users and experts to avoid exclusive services of traditional enterprises being "e-commerce".

It is understood that the whole process of e-commerce cloud application is one of the core services of UF library. It is a B2C e-commerce platform providing operation and maintenance services integrating technology implementation, business consulting and operation guidance.

Wei Ku based on the "application store" chain of cloud applications can completely penetrate the traditional enterprise building platform, marketing, promotion and management of every link, and because of its online rental SaaS as the core mode, making the deployment more flexible, fast, lower cost and less risk.

In the long term operation of B2C, Wei Ku's expert team with eight years experience in Internet service will give guidance to the whole process of enterprise users, help different industries to establish a mature B2C channel and sales system quickly, and achieve the goal of pformation one stop.

At present, UF library has been successfully deployed in the tens of thousands of traditional enterprises in dozens of industries in China. The pformation effect of B2C is immediate.

Xinjiang fruit industry group's brand western region orchard is the beneficiary of B2C pformation. After experiencing a series of problems, such as the blocked development of branding, the expansion of channels under supermarkets, Direct stores and other channels, and the lagging behind of traditional sales methods, it finally got rid of the difficulties after cooperation with UFIDA.

In Wei Ku's vertical B2C network shopping mall "western region orchard", through Wei Ku covering the whole network industry wide network promotion service, "E amazing", pformation of business opportunities online customer service "net guest treasure", as well as Wei Ku "investment management platform, channel ordering platform, online purchase and sale, online bookkeeping platform" and other back-end property management and mall integration application, western region orchards quickly and then a few daily sales volume, has become a daily average dozens of single online batch sales situation.

And under the guidance of Wei Ku team, gradually formed a mature B2C operation management system that accords with the characteristics of its industry.

It has also become one of the successful examples of medium-sized B2C pformation in China.