Outdoor Brand New Market &Nbsp; Create First-Class Industry.

On August 3rd, the trend of rapid expansion of China's outdoor products industry has aroused concern from all walks of life. An Asian Conference held recently outdoors At the event, strategic investors showed an outdoors. brand The strong interest of the plate.

As the Pathfinder became the first outdoor product listed company on GEM, China's outdoor products industry The capital boom is brewing, and industry giants are docking with institutional investors.

Reporters learned that, from domestic materials research and development, manufacturers to circulation channels, there are a number of domestic outdoor field giants are planning to introduce strategic investors, and outdoor supplies channel "Outdoors" founder and general manager, said, after attracting strategic investment, he is thinking about the feasibility of listing.

It is reported that as early as 2008, outdoors had won several tens of millions of yuan investment from several well-known domestic investment companies including Qing Ke venture capital. On the official website of outdoors, it clearly stated its target: "before 2013, 50 outdoor franchised stores in the world were set up in the country, becoming the industry leader and a listed company worth billions of dollars. Before the listing, 8% to 10% shares will be rewarded to employees in the form of options and other forms, and 30 millionaires and 300 millionaires will be trained.

"There are already brokerages in touch with us." The biggest hesitation about whether to list in the short term is that there will be less time for them to go public after the listing.

Similarly, there are several brands of outdoor products. These brands are seeking the docking of capital and brand with the maturity of products, the improvement of terminal construction and the establishment of brand image. At the end of last month, the Sixth Asian outdoor products fair was held by the press. Reporters learned that there were many venture capitalists in addition to agents who came to see the products. An industry insider said: "the outdoor products industry has become a sunrise industry. Its strong development has attracted the attention of the capital. Wind investment gold has extended olive branches to some mature brands, and these brands will also seek greater development space after gaining a firm foothold. The intervention of capital is undoubtedly the most powerful booster. Once the docking is successful, there will be more outdoor brands in the capital market.

Strong brand

This exhibition is different from the past. About more than 400 well-known outdoor products are gathered around this year. Nearly 50 thousand square meters of exhibition hall are lined with all kinds of brand products. The number of exhibitors directly exhibitors increased by nearly 50% compared with the same period last year, and the area of monomer booths increased by 30%.

For many years, a group of enterprises that participated in the exhibition believed that compared with previous years, this year's exhibition was much stronger and more flavored. Reporters learned that Tianlun Tian, San Lai Lai, Deng Lupu, Walker, F Leonspan, snail, Xin Heng, Li Yang and other brands have their own skills to light, to the domestic, Asian and even the world's peers to see. Judging from the list of exhibitors, the content has been very different from that of last year. The outdoor exhibition is the top exhibition in the domestic outdoor industry. We dare not neglect it. The preparatory work started at the beginning of the year.

It costs a lot to attend the exhibition. Reporters learned from various enterprises that the cost is nearly one million yuan. The money went out, and the rest was to work hard. It is also understood that all exhibitors have basically prepared static exhibition (product display) and dynamic exhibition (model show). For these ambitious outdoor enterprises, the Asian outdoor exhibition is more like an examination, which tests the strength and characteristics of the enterprise.

Mr. Lin, an agent from Tian Lun Tian, said: "this is a" sword "of the outdoor equipment industry in China. It is the best to show it to others. The outdoor brand itself represents the level of Fujian clothing. Nearly 10 exhibitors are trying to show their uniqueness. {page_break}

Spread the "Outdoors" topic

Reporters from the exhibition show that a group of low-carbon and environmentally friendly products are entering everyday life. On the Tianlun brand exhibition stand, all kinds of solar energy products make the donkey friends dazzled. A solar charger that is smaller than a palm can not only recharge the phone, but also serve as a LED lighting; the solar stereo allows people to enjoy the sun while listening to music while picnic; the small solar camping lights are hung on backpacks during the day, and can be illuminated at night.

In another exhibition hall, the reporter saw a T-shirt that can cool down. "This kind of clothing uses a special fabric called" flycool ". The staff of the exhibition hall said that this kind of fabric adds some natural minerals to the fabric fibers, and the wearers will feel cool instantly even under the scorching sun. The average temperature can be reduced by 3 - 4 degrees Celsius.

In addition to these daily necessities, there are many fibers extracted from plants also used in clothing materials. A brightly colored thermal clothing is made of recycled plastic, of which nearly half of the material is extracted from coffee grounds.

Reporters at the scene saw green environmental protection products and high-tech outdoor electronic products springing up in the outdoor products industry. Environmental protection, technology, safety and convenience have also become the theme of the industry. Outdoor clothing products, sports shoes, mountaineering equipment and other products have a higher degree of concern. Many of them have gone to the exhibition site to buy "assault clothes", and the outdoor equipment that costs thousands of yuan has been selling well.

The 2010 annual report of China outdoor products market shows that the scale of China's outdoor products market has reached 6 billion 970 million yuan. In 2010, about 15% of China's textile market retail sales were sporting goods, 35% of which were fashion and leisure products, and 2%-3% was outdoor clothing with special properties.

In recent years, with the continuous warming of outdoor sports market, more and more outdoor brands at home and abroad are rushing to the Chinese outdoor products market. Smart shoes and clothing enterprises also "sniffed" the business opportunities, Tianlun Tian, Lun Deng, Mu Lin Sen outdoor, Huang Xing, Lei speed, lion brand, Deng Lu Pu, or create an outdoor brand, or acting as an internationally renowned brand, set off a great momentum of "outdoor wind".

According to the insiders, with the popularity of outdoor activities and the popularity of the national fitness campaign, sports and leisure lifestyles are becoming more and more popular, and become a trend of life. The demand for outdoor sportswear is increasing rapidly in the market.

On the exhibition, Tian Lun Tian signed a contract with the mountaineering team, and the two sides will work together to create a professional and high-end outdoor sports brand. Xu Tengda, general manager of Tian Lun Tian, said that on the one hand, it can provide a substantial material guarantee for the outdoor activities of college students, so that a group of college students who love sports and pursue freedom will gather together to challenge themselves. On the other hand, this is also an opportunity for enterprises to show their brands to universities and even to the whole society.

At this exhibition, the reporter saw that when he was bringing professional, fashionable and high-quality outdoor products, he would spread the "Outdoors" global topic. The green lawn, beach chair and off-road vehicle would be presented to consumers at will.

The leader said that the product function will be integrated with the urban, professional outdoor quality and the new fashion of urban fashion, integrating self driving tour, field camping, hiking, tourism and other equipment into one.

Another brand of exhibitor, Lu Pu, has been gathering the whole venue design and brand concept with the theme of "brand culture tour", and has launched a "British style" at the exhibition. Similarly, to create the concept of outdoor brand to convey the characteristics of products, there is another brand named F Leonspan, whose choice is to promote the brand with an outdoor story hall. This way of "invisible implantation" has also attracted the attention of the industry.