Depth Analysis: Why Is Xingcheng Swimsuit Proud?

Nissan

Suddenly the spring breeze comes.

Since the second half of last year, Xingcheng was awarded the first "China swimsuit city" by the China Textile Industry Association and the China clothing association. The swimsuit in Xingcheng suddenly became famous.

Today, there are more than 350 swimsuit production enterprises in the city, with an annual output of 150 million sets, accounting for 38.7% of the total output of the country, with an annual output value of 5 billion yuan, a foreign exchange earning 100 million US dollars, and more than 50 thousand employment.

It is estimated that the international market share of swimsuit will reach 30% in the year 12th Five-Year, and the famous brand will split the world swimsuit share by 30%.

From the first workshop to the present.

The story of the development of Xingcheng swimsuit enterprises, such as wild grass, which is inevitable and inevitable, brings us many thoughts.

Thanks to no OEM.

Willow willows willow.

More than 20 years ago, the southerners who had taken a big step in reform and opening up and were well informed and had more contact with the outside world, especially foreign businessmen, were mostly OEM for swimsuit production.

Behold, it is the southern people's predominance that makes Xingcheng swimsuit helpless and unintentionally forced to rely on its own brand to survive.

The right way is the vicissitudes of life.

"Thanks to that time."

Today, there are 71 registered trademarks of Xingcheng swimwear, of which more than 30 are export registered trademarks. Butterflies, "Katie dragons" and "brands" are like butterflies that break cocoons and fly to European and American international markets.

The first is not necessarily the prophet, but the nature is not necessarily the first. The key for the later generation is not to be clever.

Therefore, in the face of the prosperity of the southeast coast, there is no need to belittle ourselves in such a backward area such as Liaoning. We should strengthen our confidence and do well in internal work, and laugh until the end is the best.

Sacrifice real gold and silver for design innovation

Xingcheng and Zhejiang Yiwu and Fujian Jinjiang also call China's three largest swimsuit base, but the most fashionable and hot new swimsuit comes from Xingcheng every year.

Why? Xingcheng people replied: "because we are willing to make real gold and silver for design innovation."

"Swimwear products update quickly, it can be said that a year, a generation, if we can not keep up with this trend, will naturally be ruthlessly eliminated.

If we neglect product upgrading, enterprises will die out. "

Because of the high recognition of new product development, Xingcheng swimsuit enterprises never invest in innovative design.

Bai Shijun said, "I produce 20% of my income every year for product research and development, and there are many new products every year."

Focusing on improving the capability of independent innovation, Xingcheng swimsuit enterprises attach great importance to design talents.

De Jong, Xia die, Tian Shun and other enterprises have designed swimsuit design as the core competitiveness of enterprises, recruiting senior design talents from the whole country to come and help them, and set up a stable professional design team.

Yifeng Sports Clothing Co., Ltd. independently developed a new swimsuit with floating body, and won the first prize of national science and technology innovation.

I can't bear to kid a wolf.

Do not say Huludao, that is, all Liaoning, a number of central enterprises, and several have won the first prize of national science and technology innovation? Small Xingcheng swimsuit enterprises have done it. Why? Who can produce 20% of the annual income for product research and development?

{page_break}

Online sales make Xingcheng logistics express volume second in the province.

"Who would have thought that Xingcheng's express delivery business is second only to Shenyang, ranking second in the whole province."

Xingcheng swimsuit Industry Association staff proudly said: "more than 90% of them are swimsuit express business, and Xingcheng swimsuit has created thousands of shop owners.

Because of the large volume of business, the express price in Xingcheng is much cheaper than other cities. "

"There are more and more people in Xingcheng who are doing business in bathing suits online. I am the one who did earlier."

Xiao Li, who had just passed away, now employs ten workers, and there are 600 kinds of bathing suits in the shop, and there are hundreds of thousands of dollars in bathing suits every month.

According to industry sources, there are only more than 1700 registered Taobao swimwear shops in Huludao, and the best one has invested more than hundreds of thousands of yuan in Taobao online every year.

So many large and medium-sized cities in Liaoning, let small county-level city Xingcheng logistics express volume accounted for the top of the table, the blush.

It seems that as long as the environment temperature is suitable, "weeds" can also "grow" into a forest.

Because this "wild grass" is deeply rooted in the earth, even tens of millions of people's livelihood, has a strong vitality.

This is also the reason and motivation for Huludao and Xingcheng to set up the first international swimsuit Culture Festival in a big way.