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The Trend Of Professional Subdivision Of Outdoor Industry

2011/8/3 18:08:00 22

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Professional Segmentation Of Outdoor Industry

The heat and heat at 36 degrees did not stop people's enthusiasm for outdoor sports.

At 9 a.m. on July 27th, there was a long line of visitors at the entrance to the 2011 Asia Outdoor Products Exhibition in Nanjing International Expo Center.

Whether outdoor brand dealers, retailers or franchised stores are enthusiastic about outdoor sports, which is a fast growing market.

Outdoor sports, with its unique charm, have become a powerful force to stimulate the growth of clothing and other related consumer markets.

Design

Highlights of the award

2011 Asian industry

outdoors

The design award was announced on the first day of the Asian outdoor products fair.

Apart from highlighting the new ideas of outdoor professional products in terms of functionality, new materials and creative design, this year's awards also specially designed the women's awards, showing that the production industry is developing towards more professional and market segmentation.

This year's 25 awards are won by 18 Chinese and foreign brands, from the German brand "Ward (VAUDE)" extreme adventure backpack, and the ultra light carbon fiber shock absorbing walking stick gold award with the antique, easy to adjust and balance function of the German brand "LEKI".

The 21 silver awards were awarded 6 accessories, 2 backpacks, 2 items, 5 items of clothing, 3 items of footwear, 1 tents and 2 sleeping bags.

Among them, the Ultra-Sil ultra light daily backpack from Australia has the unique properties of super compression performance, strong load bearing and 100% recyclable polypropylene materials. The American brand "Big Sky" tent is made of ultra light fabric, which is fit for human body design and fast installation; the Epic cotton super light jacket of Italy brand "Ferrino" has reached a new level in light weight; the Chinese brand "Kele stone" high efficiency heat reflective ultra-thin windbreaker, using unique heat reflective material, has become one of the few Chinese brands in the award-winning works.

On the whole, the award-winning designs of various brands have made outstanding achievements in highlighting lightweight, functional and environmentally-friendly materials, reflecting the concept of healthy, environmentally friendly and close to nature advocated by outdoor sports.

new material

Downstream application

At this exhibition, there are not only outdoor exhibitors such as outdoor tents, mountaineering backpacks, sleeping bags, clothing and other exhibitors in traditional outdoor products, but also many suppliers of upstream products are involved in bringing new creative elements to outdoor products.

In Taiwan, China, Sun Huizhen, the business Commissioner of Taiwan textile and Qing industrial Limited by Share Ltd, showed reporters the creative design of the company's perfect combination of LED lights and textile fabrics. After the small LED string was wrapped in a striped fabric, it could be stitched by the designer to combine the design of the outdoor garment and the design of the garment.

Through the freely controlled external power switch of the wearer, under the condition of dark environment, the decorative strip of the LED lamp will be luminous, thus providing safety protection for outdoor sports or travel at night.

This material will not have special requirements for the sewing of outdoor clothing during the processing process, and it is also resistant to ordinary washing.

When it is stitched on a very light outdoor garment, the clothes are folded up and put together. The function of the LED light source gathering is similar to a flashlight. It can be placed under the bicycle seat as a safety lamp.

Another fabric supplier from Taiwan, China, chanting Xiang.

Spin

Limited by Share Ltd's "ProDRY" fabric, which uses advanced fiber processing technology and 3D three-dimensional weaving process, has unique surface texture, absorbs sweat quickly, keeps the skin surface dry, and has a good moisture absorption and quick drying function. It can effectively improve the wearing comfort of outdoor sportswear.

In addition, some enterprises have introduced chemical fibers made from coffee grounds. The fabrics made of this kind of fibers have excellent properties such as odor absorption, environmental protection, breathability and so on. At present, the new products are stepping up the industrialization process.

Outdoor consumer brands

According to the latest annual report on China outdoor products market 2010, the scale of China's outdoor products market has reached 6 billion 970 million yuan, and is becoming a new engine to stimulate consumption growth.

About 15% of China's textile market retail sales in 2010 were sporting goods, 35% for fashion and leisure products, and 2%~3% for outdoor clothing with special properties.

The outdoor products market consists of the core outdoor products market of professional brands (Pathfinder, Columbia, The North Face, OZARK, LOWA, Northland, etc.), sports brands with outdoor products (such as Nike, Adidas, Lining, Anta, etc.), fashion and leisure brands with outdoor products (Lotto, Jeep, SNOOPY, seven wolves, etc.), as well as Decathlon, WAL-MART, Carrefour, WAL-MART and other low-end markets with outdoor products.

The report points out that the entry-level market should receive more attention from the market in the future.

If the statistics of sports brands such as Nike, Adidas, Lining, Anta and so on, the market size of sports brand including outdoor products is 13 billion 120 million yuan.

It is estimated that retail sales of outdoor clothing items amounted to 5 billion 500 million yuan in 2010.

From the core market of professional brands, the number of outdoor products brands in the Chinese market has reached 480, of which 160 are domestic brands, 320 are foreign brands, and domestic brands occupy about 40%~50% of market share, while foreign brands are 50%~60%.

But for now, the retail sales of some Chinese brands, such as Beijing Pathfinder and Guangzhou's brand, are increasing sharply.

The rapid growth of the Chinese market has made many international brands focus on Asia, especially the Chinese market, expanding the exhibition area, increasing the special features of the booth and attracting the attention of the industry.

The development of outdoor markets in various cities in China has been developing rapidly, and new stores have been opened every day in the three or four tier cities.

Jaeger, an adviser to Asian outdoor exhibitions, predicts that by 2013, Chinese brands will rank among the world's core brands.