Good News! Overview Of Luxury Brand LV Louis Weedon

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Hang Lung LV upgrading and renovation completed next year, the clerk revealed that this may be the world's largest LV flagship store.

LV in secret pformation?

Customers from Nanjing West Road business district in Shanghai can easily find that LV shops in Hang Lung Plaza are "protected" by temporary scaffolding outside shopping malls and shopping malls, upgrading and upgrading inside.

The reporter learned that after the pformation, the business area plan was expanded from two storeys to four storeys.

At present, temporary shops are still on sale on the four floor, but clothes and watches are not sold for the time being.

After the renovation is completed next year, the store will become the first "Louis Weedon house" in China.

As for the clerk mentioning that the LV store may be the world's largest LV flagship store, LV China only indicated that it is not convenient to disclose details at present.

Upgrading and upgrading of two storeyed business areas

The reporter came to LV Hang Lung Plaza Shop and entered the door. He saw that the original business area of the brand had been sealed off by the temporary wall with brown color. The center of the wall was written in Chinese and English, "the Louis Weedon store on the four floor of Hang Lung Plaza continues to serve you" in the upgrading of the shop.

Reporters asked the first floor staff that, from April this year, the shop was "circled up" to start interior decoration, and the business area of the shop was further expanded on the basis of the first floor and the two floor. "Now the third floor and the four floor" eat together ", the scale is bigger than before.

The staff said.

According to the tips of the decoration wall, the reporter went to the Louis Weedon store on the four floor of Heng lung.

Along the way, reporters found that at the entrance of each staircase, LV had inserted a half man high coffee sign, marking the upgrading of the shop in Chinese and English, and providing information on the four floor store.

Walk into the LV store on the four floor, the shop assistant told the reporter that this store is a temporary store of LV in Hang Lung Plaza, and there is no sale of clothes and watches at present.

"Due to the limited size of shops, what we display and sell at the store are new and best sellers."

However, the shop assistant told reporters that although many goods were not on the shelves, they were kept in the warehouse.

If the customer is interested, check the model number and ask the staff.

Clerk revealed: the exhibition area will be added.

"The decoration is expected to be completed until next year, when the whole business area of our brand will be expanded from the first floor to the two floor to the first floor to the four floor."

The store also told reporters that after the completion of the expansion, the store may be the world's largest LV flagship store.

The reporter received the same answer at the LV enquiry service on the first floor of Hang Lung Plaza.

"The flagship store is estimated to be completed by June next year."

The staff of the inquiry service told reporters with a slightly proudly tone that "after expansion, our store will be the largest LV flagship store in the world and the first Maison in China."

It is understood that Maison is a French word and has the meaning of "home".

That is to say, it will become the first Louis Weedon house in China.

"The products of Louis Weedon's house are the same as those of flagship stores, but there will be more art exhibition areas, libraries, etc."

The staff revealed that after upgrading the Louis Weedon's house, apart from the usual sales, there will also be the opening of manual workshops, as well as the display of ready-made clothes, shoes and jewelry. "We will also have some classic displays of the last century, just like some big brands in the art gallery."

The staff member said.

LV responded: "the biggest" is not yet clear.

The reporter made a call to LV China Commercial Marketing Co., Ltd. on the issue of LV's expansion into the world's largest flagship store. The company's public relations staff responded that, because everything is still in preparation, it is not convenient to disclose too much information.

"Whether it will become the world's largest flagship store after expansion is not clear to us now.

But this is indeed the first Louis Weedon house in China.

Replied the staff.

The reporter also asked the public relations department whether there would be a series of art exhibition areas such as ready-made clothes, shoes, jewelry and so on after the upgrading of Louis Weedon's house.

Louis Weedon Guangzhou Tianhe flagship store unveiled

In July 27th, the French classic brand Louis Weedon, located at the core of Guangzhou's Taigu Hui, opened the flagship store of Tianhe in Guangzhou, bringing the traditional French and luxury experience represented by Louis Weedon.

The flagship store in Guangzhou is a perfect combination of tradition and innovation. It continues the unique store decoration design of LV Louis Weedon. It brings exquisite products to the beautiful Yangcheng City, including the first time men's and women's ready-made clothes series. At the same time, the flagship store in Guangzhou will provide an international honorable experience for Guangzhou customers with meticulous and cordial service.

On the opening day, the stars were bright and unprecedented. New stars Xiong Naijin, Hongkong fashion celebrities Zhou Wenqi, Niki Chow, magic crystal ball Hu Qizhi and supermodel Rhododendron and Patina Lin have set foot on the red carpet.

Many famous models are displayed in Louis Weedon's latest early autumn series. The exquisite and nostalgic style gives people warm autumn weather ahead of time.

Louis Weedon's strong increase in money, Hermes

The Hermes family was founded to fight against sales.

According to Reuters's report at the end of last month, LVMH, the largest luxury goods group, announced that it would increase its stake in Hermes, from 20.2% to 21.4%.

LVMH, the world's largest luxury group, often announces plans to buy shares in the luxury market.

However, Hermes is trying to preserve himself in various ways.

It is reported that LVMH group chief financial officer told investors in a conference call: "our main task this season is to increase holdings of Hermes."

Last fall, group LVMH announced that it had gained the brand equity of Hermes and repeated its manufacturers who did not want to bid for bags and scarves.

However, since the LVMH group took over in May, Hermes shares have continued to grow.

The stock market has reached 25 billion 400 million euros.

In October 23rd last year, Louis Weedon group announced that it had purchased 17.1% of Hermes shares and became the largest shareholder outside the Hermes family heirs.

Louis Weedon said it would be satisfied with becoming a long-term shareholder and would not seek a public takeover and would not seek a seat of the board of supervisors.

Patrick Thomas, chief executive of Hermes group and Bertrand Pies, chairman of the board of supervisors, said in an interview with France's "Figaro" that Bernard Arnaud, chief executive of Louis Weedon, was "bad at coming," and thought it likely to continue to increase its holdings.

At the beginning of December last year, the Hermes family successor announced the establishment of a holding company, which would collect more than 50% of the Hermes family heirs and give priority to the shares held directly by the Hermes family.

LVMH issued a statement that the goal of LVMH is to "become a long-term shareholder of Hermes" and to contribute to the preservation of Hermes's "family and French characteristics".

The group said it would give full support to Hermes's founder family and management.

Hermes is controlled by the founder family, family members control 73.4% shares, and the rest are publicly issued.

Last May 1st, the death of Hermes chief executive Dimma led to speculation that family members would sell shares in the company, and Hermes shares soared 77%.

Solca, a Sanford Bernstein analyst who specializes in luxury market, believes that this increase will make LVMH take the lead in acquiring Hermes in the future, and that LVMH belongs to the category of "mass luxury" to a large extent. Hermes concentrates on more high-end products, which can complement LVMH.

But at the same time, it also raises many questions about the conditions under which the group successfully launched this action that prompted Hermes to shake it.

Analysts began to question the way in which LVMH successfully acquired so many Hermes shares (14.2% of shares soon increased to 17.1%) without having to declare to the securities regulatory authorities.

According to the law, when a company or a person purchases 5% of a company's share, he must declare it to the securities regulatory authority.

Securities regulators recently said they would launch an investigation to ensure that the relevant regulations are strictly observed in compliance with other similar pactions.

LVMH issued a statement to this end, strongly corroborate the "strict compliance with securities regulations".

At the same time, Hermes issued another statement that the company's management "gathered together to discuss countermeasures" in the face of "unsolicited shares".

Earlier, the Hermes family once again said that the whole family was "concentric" and "agreed to maintain long-term control".

For the brand founded by Thierry Herm s more than 170 years ago, "the family will not sell shares to LVMH".

Patrick Albaladejo, deputy general manager of Hermes, said, "taking into account the average purchase price of around 80 euros, the entire cumulative takeover behavior has been going on for quite some time."

The question is obviously whether Arnaud wants to remain a small shareholder or to control the brand someday.

Analyst Serge Carreira finally said, "no matter whether LVMH is a goodwill or a hostile takeover, Hermes' sacred and inviolable creed is gone."