You Brand Children'S Shoes: Deep Care For Your Baby.

In the brand of baby shoes in August 3rd, the design of you an gives people a bright feeling.

Its beautiful collocation and lovely cartoon matching are in line with the innocence of the baby.

At the CBME exhibition site, you can attract many exhibitors, and how did you create all these products? How did you do this? The Chinese children's fashion net reporter interviewed Ms. Huang Xiaohua, sales director of you brand, and let her lead us to the children's shoes kingdom of you!

Hello, Huang, Hello! What new products have you brought to you at this exhibition? What kind of products are you going to push in the next autumn and winter season?

Huang: about the new product: because the baby's feet are not fully developed, the heel is thin, the foot shape is fan-shaped, the arch is not developed, and it is a false flat foot.

And the center of gravity is unstable.

Therefore, the top 1 real leather learning products series, according to the baby's physiological characteristics, walk gait, walk the center of gravity to develop, enhance the front foot grip and focus on the center of gravity, balance the center of gravity changes from the front foot to the heel, set the foot arch, so that gravity from the ankle joint to the bone from the metatarsal bone to the calcaneus, so as to ensure the stability of the plantar support when standing upright.

But babies often crave crazy sports that you can't imagine. The socks are wet. What's worse, the shoes are wet. The foot odor is born from this time. At the same time, the students are worried about their feet fatigue when they are in strenuous exercise.

You can breathe and kick products. According to these characteristics, we have developed a series of breathable holes on the feet of the feet. We try to provide the baby's little feet in a dry environment, while the sole of the feet can massage the sole of the feet, relieve the fatigue of the feet, and the protrusion of the front and the left is the protection of the helmet 1.

The main product of autumn and winter: any crowd who likes casual fashion, originated in 1917.

China children's wear fashion network reporter:

Huang: without the publicity of brand image, there will be no today's excellent.

I think brand image belongs to all consumers. Then, brand owners need to adopt a series of brand planning, and finally through media propaganda to complete the means of communication to guide and cultivate the mental models of consumers, constantly stimulate consumers to have positive associations with brands, and gradually form the brand image that brand owners need.

This process will be quite complicated and lengthy.

I read a piece of information. In the late twentieth Century, the United States had to spend about $30 million to build a good brand image for a small brand, which took 5 years.

It can be seen that building a successful brand image is not an overnight move. It needs a long time to promote the brand image continuously.

We are striving to become a hundred year brand for you and hope that every angel can grow healthily through the efforts of you.

China children's wear fashion network reporter: when you choose an excellent partner, you can consider it.

Mr. Huang: Youan is a young enterprise, there are a group of young teams with dreams, and we have chosen a market that is divided and differentiated. We have no experience to learn and imitate. We need to grope for innovation ourselves.

When choosing all partners of suppliers, franchisees, employees, etc., the most important consideration is whether the partners and the company have the same mission, vision and values.

Chinese children's fashion network reporter: compared to the same products, what is its outstanding advantage?

Huang: the reason why you can get the trust of your mother in the market is that the brand itself is unique while the other brands do not have the 5 advantages:

1, barefoot is at its best: all pediatricians agree.

Barefoot walking is the best development.

Unfortunately, the need to warm, clean and protect your baby's feet is also important.

Yooann provides a healthy environment for walking barefoot as far as possible.

2, very comfortable: in Yooann (you), every shoe we design must be based on your child's feet.

We ensure that all materials are green and soft without internal stitch to ensure that the sensitive parts of the feet are comfortable.

We also take into account the sweat of children. Yooann (all) has moisture absorbing and breathable functions, and wearing a bare foot is excellent.

3. The perfect application of materials science and ergonomics: the soles are made of children's feet, with no shoelaces on the back of the feet, all over the vamp, the front side slightly tilted, the heels covered with bare feet, soft soles, slippery and wear-resistant, insoles, breathable, breathable and movable, and no seam stitching on the inside; all dyes are safe and non-toxic.

4, pay attention to feet growth: in fact, among the adults with foot problems in the world, 99% of the problems come from the inappropriate fitting of shoes before the age of 6, which is very important. The length of the shoes should be 0.5-1cm larger than that of the feet, and the length of the shoes will be longer than that of the insoles. If the shoe is suitable, it will only be smaller than the 0.5-1cm of the insole.

In order to prevent the feet from growing too fast or too slowly, we will give you an accurate measuring device free of charge to ensure that your baby's feet grow well.

5, the design of deep care: "Yooann" chief designer Bonnie (founder of Yu an) believes that children's shoes design should be full of deep love, just like every parent's meticulous care for the child, this kind of care is the clever use of color, image and line structure to open the door of children's perception. If there is no color, no love, then Bonnie's work is equal to the loss of the strength of life. Bonnie's "Yooann" is the children's shoes, friends, toys and teachers.

She contains the sky, the earth, the sea, the life, and they reflect the purest color.