The Secret Of Shoe Enterprises Stand Out In The Trade Game: Building Brand Advantage &Nbsp; Improving Technological Innovation

August 4th hearing in the world

"China's footwear industry is currently engaged in a trade breakthrough battle."

Footwear experts say, such as a few years ago, Russian police have decisively forcibly checked the Wenzhou shoes in the local market operation foothold, and caused a trade shock of Wenzhou footwear industry in China.

This year, Spain has maliciously destroyed a large number of Chinese shoes. It is also the wave of the Chinese shoe industry, which has made an effort to internationalize itself. It has aroused the deep awakening of China's footwear industry to international trade barriers and various protection policies.

In addition, it is not difficult to find that the EU has set up a series of trade barriers for Chinese shoes, not just to give Chinese shoes a fairer market economy status, but to impose anti-dumping duties on Chinese shoes, which to a certain extent makes China's footwear industry increasingly beset with trade.

Under the strong oppression of this background, China's "anti monopoly law" is born in the development of the situation and becomes the best solution to the most economic significance of the times.

Indeed, it can not only deal with the various price discrimination behaviors of Chinese footwear industry in international trade to some extent, but also allow the Chinese footwear industry to avoid some defects contained in the anti-dumping policies previously pursued.

It is true that the application of the anti-monopoly law in China's footwear market is very important.

However, some people have given a more comprehensive consideration on the regulation, and whether it will affect the implementation of M & A measures in the development of China's footwear industry.

Obviously, the existence of this problem is beyond doubt, and it will spread to some important parts of the global market. However, the beneficial influence of it on China's shoe trade is immeasurable.

From a more hierarchical perspective, for foreign shoe companies, it also means that they need to familiarize themselves with China's anti-monopoly system and give the most fair trade cooperation treatment to China's footwear industry.

In particular, with the formal implementation of the EU REACH regulations and the increasing impact of various international footwear trade measures, China's footwear industry is already deeply aware of the harm of trade monopolization. At this time, the birth of the anti-monopoly law is quite timely.

As is known to all, China's shoe industry is trying hard to crack down on monopolistic trade. It is understandable that it has seriously damaged the market trade efficiency of shoes brands and the interests of consumers at home and abroad, and even preliminarily curbed the sustainable development of the footwear market.

To sum up, the Chinese shoe industry must stand out in the international trade game. It is necessary to build the brand advantage of the shoe enterprises, enhance the technological innovation capability, pform the shoe business strategy, and pform the export of China's footwear industry from cheap quantity growth to high-end quality development, which is the most fundamental requirement for the implementation of the anti-monopoly law.