Create Brand: Stone Lion Children'S Clothing Is Promising.

Barbara

Column third, followed by including Lining's Parker, Snoopy and other well-known brands at home and abroad.

"Shishi children's clothing brand is still promising."

Huang Liangsheng, general manager of little leather clothing Weaving Co., Ltd., said that at present, there are few leading brands in the country. Most of the children's wear market is still occupied by hundreds of thousand children's clothing brands in Guangdong, Jiangsu and Zhejiang, and Fujian. The whole children's wear market is still in a "dogfight". This is precisely the case, giving the Shishi children's clothing business opportunities including us, and the status and influence of some Fujian children's wear brands in the whole country, so that we have better expectations and hopes.

Before returning to Quanzhou to participate in the "little play" animated cartoon conference, Huang Liangsheng visited the "2011 Shanghai animation game Expo" after feeling a lot, "every time I participate in this exhibition, new inspiration will emerge one after another."

Before the "little play" animated films, including famous brands such as Barbara and other famous brands have begun to expand their marketing fronts with cartoons and children's TV dramas. But Huang Liangsheng has spotted the 3D market and plans to promote it through the new media platforms such as official website, mobile phones, micro-blog, games and so on.

At the same time, some people including Shishi children's wear Association believe that apart from the traditional means of marketing such as cartoons and children's TV shows, the stone lions children's clothing enterprises such as wild leopards and so on also put their eyes on the field of online shopping, and the results are good.

It is understood that in 2005, the size of the domestic children's products market was 74 billion yuan, reaching 200 billion yuan in 2010, of which the sales volume of children's clothing online shopping last year was 4 billion 100 million yuan. The industry estimates that this figure will exceed 8 billion 400 million yuan this year. "Like traditional channels, the traditional online shopping market must use new ideas to attract the attention of consumers."

Barak, GAP and other well-known brands have already launched online shopping channels, as well as fan Jia Cheng, and so on. The "new generation of enterprises with heavy financial resources" has also entered the online shopping market. With the introduction of some well-known children's clothing sellers from Taobao and Taobao mall, the competition of children's clothing online shopping market has entered a white hot stage. Especially when Shanghai green box Network Technology Co., Ltd. received the venture capital investment of DCM of the US fund company last year, about one hundred million yuan, more traditional children's clothing enterprises and new children's clothing enterprises will enter the online shopping market. "It's true that the Shishi children's clothing enterprises, which have certain technology and capital accumulation and are quite familiar with the domestic children's clothing market, are expected to" break through "successfully in the new round of competition. Shishi children's wear Association, the person in charge, besides Anta, Lining and bala

The person in charge said.