Happy Month: 80 Female Masters Entrepreneurship "Confinement" By VC

Wind pitch

5 million yuan.

Xu Yun, a Post-80 born cancer girl from Changxin, Zhejiang, has realized her dream of starting a business. Her goal is to let all Chinese people have a happy month.

One year's work to change the old concept of confinement.

Xu Yun is a beautiful Zhejiang girl with a tall figure and graceful posture. It's hard for you to connect her with the concept of a 3 year old mother and a general manager of a chain fashion Brand Company.

Xu Xu, an English major graduated from Shanghai Institute of Foreign Trade, loves design and creation since childhood.

After graduating from college, she chose to pursue her master's degree in the Department of art and design, Tongji University.

"At that time, I would like to apply for the Tongji design profession, all of them are not optimistic, they feel that I have no foundation.

But I just don't believe it. As long as I identify the direction, I will find ways to achieve it.

The establishment of Yue Xi Xi club is also inseparable from Xu Xu's firm belief.

In 2007, Xu Xu had the idea of getting married and having children, so long as she thought of the matter of confinement after childbirth, she could not help but make her worry.

"In our traditional concept, the confinement of the month is always the whole family to take turns, to serve the new mother in turn, and to be busy with the whole family."

Xu Yun said, at that time he was really anxious, "new mothers have to abide by many complicated rules of confinement, serious words, may also fall into family conflicts, all of which make our modern urban women complain incessantly."

An accidental chance, Xu Xu learned from the Internet that the concept of "Yue Zi club" was rising in foreign countries. This could not help but let her see it. She told herself that this is the way to fight in the future.

In order to change the old concept of confinement, we decided to set up a happy moon club.

Specifically for fashion mothers.

The idea is always much easier than the actual action. At that time, the industry was just beginning in China, and the investment was huge and the risk was great. Many people around it advised Xu Yun not to try.

"Many people have told me that girls are good at finding a safe job.

But I feel that to make more urban women enjoy the scientific and comfortable modern month physiotherapy service, no matter how difficult it is, I would like to try it. "

Xu Xu, who has made up her mind, has resigned from her original work after graduation for a year, and began to pursue her entrepreneurial dream.

Babies and clubs also breeds premature birth in accidents.

"I want more urban women to think that confinement is no longer the pronoun of" boring "," tired "and" unkempt ", but an unforgettable good time.

Xu Yun said that confinement is the only role changing period in a woman's life, and it is also a rare sweet holiday to spend with the baby.

Towards this goal, Xu and her team began their preparations for the 6 months' club.

In December 2007, the maternal and child care club's joy and happiness finally came into being.

"In fact, on the day of opening, we were a bit driven by the situation."

Xu Yun recalled, "there was a client who signed a contract before the club opened. The expected date of birth was in January 2008, but it was not anticipated that it would be premature to give birth one month in advance.

Xu Xu laughs, when the club even had a diaper, it was too late to prepare for it. We bought some necessities of confinement for the night.

On the day of the opening of the club, Xu Xu had been pregnant for 6 months.

From pre pregnancy preparation to pregnancy, until the birth of the baby, and then to the postpartum confinement, the whole process is closely linked with the joy of the moon, so the joy of the moon can also be described as Xu's second "baby".

In April 2008, the baby was born, and Xu Xu, who had finished the production, chose to sit in the center of his club.

The first thing is to get the first floor, and the baby can give care to the nursing department managed by herself, so that she can be very patient.

"My baby lived in the clubhouse for 8 months. The baby was very smart. He was called daddy and mommy in 4 months. He walked in 12 months and counted from 1 to 10 in 14 months."

Xu said proudly, his face was also filled with a happy smile.

However, I still suggest that mothers should take good care of themselves when they are in confinement, because only during the confinement period can they recover well.

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Sunrise industry attracts venture capital attention angel investment from customers

The monthly club is actually a sunrise industry that has long attracted too much attention from venture capital companies.

The wife of Chen Tianqiao, chairman of the grand network, was at the Xinyue Hui International monthly club. After that, she took over Xin Yue Hui from Hua Ping's investment. Xu Xu, who had a pregnancy plan, originally wanted to find a month Center for recuperation after childbirth.

The first angel investment obtained by Yue Xi Xi is also from the chairman of a venture capital institution who has been sitting here for a month.

"The chairman of the VC group is also optimistic about the development prospects of our industry, and has invested in our projects. This has also contributed to the development of my career."

Xu Yun, who has this investment fund, began to grow his monthly club, from the Lujiazui Yue Xi maternal and infant care service to the five branches of Shanghai, Hongkong, Ningbo and Shenzhen. "At present, we are the first and the only maternal and child club in the Hongkong.

Xu Yun said that due to the demand in Hongkong market and the large number of expectant mothers who came to Hong Kong to have children, the opening of Hongkong seascape hall is another upgrade of the brand of Yue Xi Xi, which has also made the enterprise have a more far-reaching international vision and strategic significance.

But a few years ago, an accident happened between colleagues also brought Xu Yun a blessing in disguise.

"Remember that year, the other brand's monthly Club closed because of poor management. For the already signed and already admitted customers, the way of handling is very important.

If it is not handled properly, it will have a negative effect on the whole industry. "

Xu recalled the cost of the year, and still felt it was worth it. "At that time, other children's clubs didn't want to take this mess, and were afraid of any unnecessary incidents. But for the future development of the whole industry, I decided to take this business at a loss."

Facts have proved that pay is bound to be rewarded, because the new mothers who are considerate services will naturally introduce this good place to more people, knowing that the business of Yue Xi's happiness will become more prosperous. Once a new branch opens, customers will check in and make reservations.

"At present, the stores are basically full of customers. When the expectant mother is pregnant, she has to book a room. We are now being urged by customers to open up a new branch."

Japanese mothers write deep love letters, month service is love.

Yue Xi Xi, with its good reputation and reputation, as well as a perfect medical care team, has attracted new mothers from many different countries such as Japan, India, Singapore and Malaysia.

"I remember a Japanese new mother who came to our confinement to avoid the nuclear radiation caused by the tsunami," Xu Yun said with emotion. "When we left, we wrote a letter of thanks for our caring care and care, which made us feel very happy and happy."

The letter says, "when I wake up in the morning, I see you, and when I think of you, you make me happy."

I look at you and know that you are everything to me.

Whenever you are with me, you make me feel so happy. This love is so special and beautiful.

Indeed, this is a cause of love.

In Xu's view, the biggest reason is that she did not simply regard the monthly club as a business. "We are carrying out a special undertaking with a heart of love and a sincere and grateful heart."

Into the center of the moon happy club, when the automatic glass door is opened, you seem to be in the fantasy world of cherub.

The soft music is lingering in the ear. Through the glass window, a cute little face smiles at you. The baby in the swimming pool is playing with their hands and feet happily. The new mothers are sitting watching the baby's spoiled, satisfied and proud feelings on their happy faces.

On the glass wall of the hall hung a full family portrait, which is the most beautiful memory of happy mothers and babies.

Xu Yun told himself that the idea of "happy moon" is to regard customers as their own families and treat their customers as their children.

Leaving this special care to every new mother is the direction for her and her team to work and strive for a long time.

This new concept of confinement has penetrated into more and more Chinese families, so that all the places with Chinese people have "moon happiness", which is Xu Xu's greatest wish.

Reporter's notes

Get rid of your fetters and let your heart make a journey.

In the entire interview process, Xu's dedication spirit really impressed me.

She told me that on the 365 day of the year, she devoted most of her time to the joy of the moon. In order to do this career well, she had little time to accompany her 3 year old child.

If you want to talk about your favorite leisure life, Xu says that she is more interested in traveling to places that haven't been mined.

It is true that we are bound by busy work on weekdays. We should take some time to do a trip, so that we can not only broaden our horizons, see more worldly things, but also increase experience value, contact more different people, and feel more emotional exchanges between people.

This will bring unexpected gains to us. Perhaps we will devote ourselves to work in a more fulfilling passion, treat everyone around us with a more sincere heart, and welcome every new day with a more full life.