Fashion Culture: The Driving Engine Of The International Home Textile Exhibition

It is not surprising that the annual China International Home Textile Exhibition held annually is a cultural event. This is the largest and highest professional textile exhibition in Asia. Therefore, it attracts a large number of international exhibitors. Chinese and Western cultures have sparked sparks, prompting close ties between Chinese and western textile trade. At the same time, this is also one of the best platforms for Chinese culture to show to international friends.

Chinese culture Shine brilliantly

In recent years, the pavilion of domestic enterprises entering the China international home textile exhibition will feel that Chinese flavor and Chinese characteristics are becoming more and more strong. With the maturity of home textile market, home textile enterprises in China no longer pursue the trend of foreign countries blindly. Most of the products have almost got rid of the gorgeous form of European retro style, and enterprises begin to pay more attention to the flower patterns that Chinese consumers really like and really dig Chinese culture.

This year, the exhibition area of intangible cultural heritage of China International Home Textile Exhibition expanded to 400 square meters. The intangible cultural heritage represents the traditional Chinese culture, which is very conducive to the protection, inheritance and development of Chinese culture. Nowadays, intangible cultural heritage is not the mainstream culture of the home textile industry, but the organizers have expanded their area year by year, which shows that they attach great importance to Chinese traditional culture.

Yang Zhaohua, President of China Textile Association, said: "China international home textile exhibition will insist on exhibiting intangible cultural heritage, hoping that designers will be able to extract more Chinese elements from Chinese traditional home textile culture, find inspiration from Chinese elements, and create a brand style with Chinese characteristics." The exhibition of intangible cultural heritage provides a rare learning opportunity for brands and designers, and plays an important role in improving the cultural details, design level and inspiring design inspiration.

However, it is not just traditional culture that is called Chinese culture. Modern Chinese culture enables people to see the development and development of Chinese culture. Hundreds of Chinese enterprises gathered at the China International Home Textile Exhibition. The scale of this scale shows great cultural power. Exhibitors themselves display the Chinese culture -- Chinese contemporary corporate culture. What is the positioning of the company? What is the culture of an enterprise? What are the levels and qualities embodied in the exhibition? All these constitute the overall culture of Chinese home textile enterprises. This is also the reason why China international home textile exhibition has chosen the exhibitors carefully, because the exhibition is a window to open both inside and outside. The image of exhibitors directly represents the cultural image of China.

　　 International Culture Full exchange

This year, the International Pavilion will occupy 1.5 pavilions, which shows that international culture will blend here. Home textile products and home textile products from Italy, Turkey, India, Germany and other countries stood on the same stage. Communication is greater than athletics here. With the increasing specification of China international home textile exhibition, and closer to the Frankfurt home textile exhibition, Chinese designers can understand the international fashion trend without leaving the country. Chinese designers and home textile distributors need to get different views from overseas exhibits.

Similarly, abroad Designer Buyers also need such a platform to uncover the mystery of ancient countries. They are eager to know why China is developing so fast now. Why is China's home textile industry steadily rising? Why is China's purchasing power so strong? Most importantly, what kind of international products are needed in China's domestic demand market?

This year, another 400 square meter exhibition area has been released to the fashion trend, and more space has been shown to show more content. This time, the organizers, together with Constantine design company of Italy, jointly publish the popular trend, that is, the trend of the display will be more internationalized and play a better guidance role for domestic and foreign enterprises. But Yang Zhaohua also pointed out that the trend of internationalization should be internationalized and localized. Indeed, the trend of internationalization can be reflected everywhere, and the international trend that combines local characteristics of China is rare. It is not only consistent with the trend of fashion, but also meets local needs. This is especially important for Chinese local designers.