CHIC2012: Release "Crossing" Power

CHIC has developed to this day. We It seems that we can not just look at it in a simple and static way, just as the theme of CHIC2012's "crossing" conveys: as an exhibition, 20 years of crossing, accumulating more energy and moving to a higher level; overlooking the entire garment industry, 20 years of crossing, burst out more bright spots, and entered a stronger era.

"Crossing" itself is a force that can return to the past and arrive at the future. The power of "crossing" released by CHIC2012 is not only the accumulation of the past, but also the guide of the future.

Witness of crossing: growth with industry

In the past 20 years, the growth of CHIC has been consistent with the development of China's garment industry. The development of CHIC is also the best witness and explanation for the development of China's garment industry.

At the beginning of CHIC, we raised the brand awareness through CHIC. At this stage, a group of excellent clothing brands grew up and walked with CHIC all the way. Until now, most of them are still the backbone of this industry.

From the initial China World Trade Center, to the old national exhibition, and to today's new national exhibition, CHIC will take several degrees of relocation, which is the urgent need for the continuous development of China's garment industry. In 20 years, the scale of CHIC has also expanded from the initial more than 10 thousand square meters of booth area and two hundred or three hundred exhibitors to today's 110 thousand square meters, more than a thousand. brand Exhibitors, the exhibition area has been enlarged from the original men's and women's costume to today's exhibition area, including overseas exhibition groups, men's wear / urban leisure, casual wear, women's wear, leather / fur down, children's wear / baby products, clothing resources, fashion accessories and designer's gallery.

In the process of development, with the stunning appearance of women's clothing in Hangzhou and Shenzhen at the exhibition, we feel the revitalization and high development momentum of the garment industry cluster, and the regional exhibition group, which is divided by industrial clusters, has also emerged as a major highlight of the exhibition.

On top of the exhibition, every move of the leading brand of clothing has contributed to the development of the industry. Shan Shan once launched a strategy of "multi brand and internationalization", and opened 14 brands with its own brand. It was the first to blow the horn of China's garment enterprises to open up the new century's strategic development.

In recent years, CHIC's overseas exhibitors have been innovating both in size and quantity. It is easy to see that the vitality and potential of the Chinese market have received more attention from overseas brands, and overseas brands are also accelerating the pace of entering China.

20 years, through the CHIC platform, we saw a number of strength brands how to promote brand image, how a group of cutting-edge brands to open up market channels, how a group of designer brands to stabilize the industry status, how a group of agents and dealers conduct brand operation......

CHIC is in the clothing industry, just like the scenery and reflection, the clothing industry's spring, summer, autumn and winter, and CHIC all depend on each other.

Precipitation through crossing: self perfection

Through 20 years, through constant adjustment and perfect Today's CHIC is more mature and confident. Crossing is a process, and in this process, CHIC is more than just a spectator. As time goes by, more often than not, it is a positive activism. In the process of traversing, it will go out of nowhere, innovate continuously, and maintain its vigorous vitality all the time.

After many years of development, Chinese garment enterprises have developed from simple processing and manufacturing to brand building. However, in the development of more innovative, creative and value-added products, they have never been able to achieve a qualitative breakthrough. Especially since the 2008 financial crisis, as a traditional labor intensive industry, China's textile and garment industry has been increasingly intensifying due to the rising cost of labor and raw materials, low brand value and fierce market competition.

In such a big environment, in the overall upgrading process of China's garment industry, CHIC has made a comprehensive innovation in its timely manner. The positioning of CHIC is not only confined to commerce but also from value to platform.

In fact, CHIC has been constantly adjusting: for example, in the exhibition strategy, we should use the CHIC concept to guide and influence the brand, emphasize the fashion sense and multi-functional characteristics of the products, and further create the most forward-looking information intelligence, business opportunities, exchange and sharing fashion brand image in the fashion industry, and guide and promote the further development of the exhibition brand enterprises. innovate Force and creativity, and then promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries.

Today's CHIC is gradually upgraded from the foundation of "business platform", "fashion platform" and "communication platform". Integrate the related fashion elements, cross boundary integration related resources, inject "fashion", "appreciation", "participation", "excitement", "richness" and "interaction" and other emotional factors to make the exhibition full of passion, vitality and sense of experience. Brand new upgrade service, through brand promotion, cooperation and communication, business docking, information exchange, trend trend, international cooperation and a series of comprehensive functional services, navigating the new stage of CHIC.

Leading through crossing: standing at a new height

Twenty years together, together with the rise of Chinese clothing, today's CHIC has already been brave enough to shoulder the heavy responsibility of the development of China's garment industry and become the leader of the industry.

When the financial crisis hit, CHIC gathered strength and confidence; when the creative economy was in the global position, CHIC advocated the search for "cultural creativity" and realized value reengineering; when the change and innovation of thinking were bound to cause changes in the Chinese garment industry, CHIC held a series of activities such as the annual conference of China clothing distributors and retailers, the China apparel dealers' wealth forum, the Chinese clothing buyer forum and other Chinese clothing business forum, guided the industry's response to market changes, and innovating the business operation mode of the industry; when the green environmental protection became the mainstream, CHIC would appeal and support with real actions. Green, environmental protection and creative booth design became the focus of attention in the past two years.

20 years of growth, CHIC is more and more powerful, and this powerful momentum is directed at the future. During the "12th Five-Year" period, China will transform itself from "big clothing country" to "strong garment country". Cost competition to value competition has become a new mission for the development of China's garment industry. The driving force driven by cost advantage has become a new task for the development of China's garment industry, and brand strategy has become the top priority in the development of the garment industry. In 2012, as an important year for the implementation of the 12th Five-Year plan, CHIC also put forward a new target, standing at a new height.

According to CHIC organizers, "as Asia's largest clothing and accessories fair, today's CHIC has entered a new stage of service value, so it will not blindly pursue the expansion of exhibition area and number of exhibitors. Instead, it will promote the exchange and cooperation of brands through services, enhance the professionalization and humanization of the Expo, and advocate a positive lifestyle." It is understood that in 2012, CHIC will enhance the exhibition threshold and gather more powerful brands to participate in the exhibition, and will increase the interaction between international brand and professional exhibition area. increase International reputation of the exhibition. In order to build CHIC into a world-class high-end clothing Expo, organizers will pay more attention to exhibitors and spectators' participation in various aspects, and improve the overall quality of CHIC from details. In addition, how to provide better exhibitors' suggestions for the brand and how to lead the industrial cluster to show themselves more angles will be the focus of the CHIC2012 exhibition.

CHIC passes through the past, witness the dribs and drabs of Chinese clothing, CHIC looks forward to the future, looks forward and navigate for Chinese clothing, same spring, same place, let us expect and feel the release of CHIC2012. Pass through Power!