Online Shop Tax Is Hard To Stop.

The State Tax Bureau of Wuhan has issued the first domestic tax list of personal online stores - more than 430 million yuan for the "my one percent" of Taobao women's clothing net shop.

An online shop "tax" has triggered a storm, or maybe it is a prelude to an industry tax, or urge an industry to go in a healthier direction.

Shop

Li Nianzhu, a merchant in Beijing, started shop on Taobao online in 2009, mainly in cosmetics.

At present, the shop is very vivid. Li Nianzhu told reporters that her monthly sales volume is around 100 thousand yuan, and the monthly profit is about 10 thousand yuan.

Li Nianzhu was worried about the news of the taxation of my one percent shop. "The tax bill issued by Wuhan city tax bureau for" my one percent "online store includes 3% VAT, 20% less personal income tax and urban construction tax, additional educational fees and local educational surcharge (3 tax and 12% tax on value added tax). According to this standard, online stores such as our monthly sales volume of 100 thousand yuan and monthly profits maintained at 10 thousand yuan, should pay a value added tax of 2912 yuan per month, personal income tax 1000 yuan, urban construction tax, education fee plus local education fee plus 349 yuan, totaling $80 yuan. But since the IRS in Wuhan

As a result, the monthly profit is reduced to 5739 yuan.

"If I start to levy taxes, I may consider cutting off some customer service staff, which will reduce the cost and reduce the pressure of operation."

Li Nianzhu told reporters in embarrassment.

Statistics show that in Wuhan alone, there are more than more than 30000 online stores.

Its direct employment exceeds 100 thousand people, and the related industries led by it involve express delivery, photography, design, training, software, manufacturing and so on, creating more than 400 thousand indirect employment opportunities.

Therefore, fluctuations in online stores may trigger employment problems.

"In the short term, the taxation of individual online shops will have a certain impact on the industry," Zhao Jingqiao, an information services and E-Commerce Research Institute of the Chinese Academy of Social Sciences, told the new finance.

Because the tax will make the profit of individual shop be compressed.

This will lead some shopkeepers to reduce the risk of business by layoffs or raising prices.

"However, tax exemption is not a feature of e-commerce."

Zhao Jingqiao said: "if we want to be bigger and stronger, we only have to rely on preferential tax policies.

Besides, taxation is sooner or later. Otherwise, it is unfair competition for the market.

The development and growth of an industry is that the industry has a good business model. "

Su Huiyan, an analyst with AI consulting, said: "I don't think taxation will affect the development of the industry. In fact, we should pay close attention to individual online stores. Besides the low price, there are other factors in it.

For example, some goods are not easy to find in physical stores, but they can be easily found in online stores.

This saves consumers' time.

At the same time, some goods may have been shut down, but in the shop, some shopkeepers have collections, so that they can provide consumers with the supply of goods.

From this perspective, in fact, the meaning of C2C lies not in the low price, but in the industry, which is a beneficial supplement to the consumer market, which is the biggest advantage. "

Zhao Jingqiao believes that most of the existing online stores have no characteristics, so we need to take this opportunity to expand their core competitiveness.

It can be seen that some well done individual stores will take the initiative to develop their own brands and form a network brand advantage.

Second, provide customized services to consumers and actively develop the long tail market.

In addition, it can also reduce the intermediate channel of goods circulation and shorten the circulation cycle of capital, so as to make up for the tax revenue.

The industry believes that individuals who want to be bigger and stronger should set up tax awareness.

Su Huiyan said: "the online shop should first register with the industry and commerce, and follow the laws and regulations to carry out subsequent tax payment.

This is helpful for online stores to carry out business in the future.

Take the personal shop on Taobao as an example, at present, it is divided into three categories: one is the individual seller who has not registered for business registration, the other is the personal online shop of the registered company, and the three is the online shop of the physical shop.

The latter two are different from the entity companies under the line. They should pay taxes according to law.

"Taxation of individual online stores means that the industry is incorporated into the national regulatory system, indicating that the industry is beginning to move towards formal and normative industries.

At the same time, taxation will also enhance the access threshold of the industry.

In the future, in the process of personal online store development, enterprises need to cultivate their core competitiveness and win market position.

Su Huiyan told reporters about the impact of Taxation on the future development of the industry.

Taxation is not in favor of VC.

The focus of personal online shop taxation is that it is a new market and its development prospects should not be underestimated.

Before the tax wave, in early February of this year, IDG, an internationally renowned venture capitalist organization, injected tens of millions of dollars into the "one percent of us", which also attracted people's attention.

Statistics show that since 2010, individual online stores have had many "intimate contacts" with all kinds of gale.

In October 2010, Shenzhen women's clothing brand "Fontainebleau" gained the wind.

Why does the "grassroots" shop in the public mind become the "sweet potato" in the VC competition?

Zhao Jingqiao told reporters that when inspecting individual online shops, there are two main considerations for VCs, one is team and two is mode innovation.

"Venture capital investment into the individual online stores, to a large extent, also shows that the market is looking at the development prospects."

Venture capital investment is not your present but future.

Market participants believe that there is a demand for personalized customized products in the future. This is the traditional mass production line and bulk purchase sales can not be satisfied. If we can meet the needs of consumers, we will get the favor of VC.

At present, with the increase in the number of online stores, more potential or successful online shops will enter the view of investors. In the future, more and more cases will be invested by online stores.

"Although VC has invested funds in some large C2C sellers, the future direction of investors is to create B2C companies."

An investment personage said that after venture capital, the form of individual online stores is difficult to meet the requirements of corporatization normalization.

Zhao Jingqiao believes that with the implementation of the real name system of individual shops, C2C will be mature under the regulation of national system.

"From the overall development trend of individual online stores, it must be gradually developing from C store to B store.

The state's regulation of the industry, whether it is the real name authentication system or the future taxation of individual shops, is creating a good growth atmosphere for the industry, which will help the industry's investment environment develop towards a healthier direction.

In the face of VC, shopkeepers are "rational and mature".

But in the face of investment, many Taobao shopkeepers are very cautious.

Public information shows that Chen, the chairman of the mixed two party, has repeatedly rejected the request for VC.

He told the media that because it valued not only capital, it also hoped that the capital intervening party could bring the relevant excellent resources to speed up its brand building.

Hunan Yu Jiahui Network Technology Co., Ltd. said that they are reluctant to accept venture capital because it is different from the B2C company of the Internet. They always maintain profitability and are not keen to expand with capital means.

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Zhou Jian, deputy general manager of Beijing Sheng Gao Management Consulting Co., Ltd., interviewed by the "new finance" reporter, said that many individual shops refused the demand for venture capital injection, showing a rational and mature management attitude.

"With the increase of capital injection channels, there are more opportunities for individual online stores to get capital injection.

Choosing VC is not just a matter of choosing funds, but also whether there are some value-added services for this venture.

It depends on whether the VC has invested in its industry chain, such as its development related manufacturers, express delivery and so on.

"In fact, this also puts forward higher requirements for operators of individual online stores.

If the shop owner has the idea of making the enterprise bigger, he needs to clarify his business mode and development direction in the process of operation, and on this basis, he will draw up the future development plan.

Only in this way can the operator know what kind of capital he needs to invest in the future and not blindly introduce investment.

After all, VC needs high returns. If individual stores can get funds through smaller costs, they can also choose their own channels.

Only when we combine our own development with reality can we make a reasonable choice when we face VC. "

Insiders pointed out.

Cui Ling

Taobao mall releases clothing report, online shopping is becoming popular vane

In August 3rd, Taobao www.tmall.com officially released the trend of clothing consumption in the first half of 2011.

The report shows that in spring and summer this year, whether it is women's candy, retro fashion, wave dress and umbrella skirt, or the gray and classic colors of men's clothing, it has accumulated the weight of sales volume of Taobao mall clothing network in 2011, and has become a synonym for hot selling.

It is understood that women's clothing sales in Taobao mall accounted for more than 40% of the total sales, mainly in Beijing, Shanghai, Guangzhou and eastern coastal cities.

Among them, 80% of the mall merchants have more or less adjusted the proportion of candy color this year.

The same is true for women's underwear. In the first half of the year, sales of 44% of pure color underwear and 38% of sales of naked skin underwear were broken.

It is understood that the young women aged 20 to 35 years in the coastal areas are the main consumers of candy colored underwear, of which Zhejiang consumers account for 13.08%, Guangdong 11.70%, Jiangsu 10.39%, Shanghai 9.02%, Beijing 5.21%.

In addition, the footwear executives of Taobao mall said that this year, the total sales of the high color shoes of the candy color special pink series accounted for more than 50% of the total sales of shoes, of which Guangdong accounted for 30% of the consumption of candy and color special pink shoes, 25% of Zhejiang, 20% of Jiangsu, 15% of Sichuan and 10% of Shanghai.

Guangdong MM loves candy, pink special series of sweet high-heeled shoes, and the whole southern and eastern coastal cities are the main group of candy and color consumption.

Beginning with the initial entry of clothing brands, brand dealers usually sell some off season goods at discounted prices in order to distinguish between online and offline sales, so as to enhance their popularity for their online flagship stores.

"But after two years of precipitation, we find that the consumers' vision of mall is no longer entangled in brand discount, but is concerned about the trend of brand."

Mall clothing director said.

For many brand businesses, they gradually find that the opportunities for online sales can be achieved through the rapid flow of information flow, capital flow and logistics, so that goods can reach consumers' hands quickly, and they can get consumer demand directly, and make predictions for the prevailing wind direction, and then design a style suitable for the current fashion.

It is understood that at present, more than 80% of Taobao's clothing comes from the main products in the new season, and many brands are also playing online special offerings or offline sales.

As an independent B2C platform, Taobao mall was launched in April 10, 2008, attracting more than 70 thousand brands, with a maximum turnover of 936 million yuan per day.

In the clothing category, Taobao mall already has tens of thousands of garment enterprises to enter, including Gap, UNIQLO, MasaMaso, lives, Veromoda, ONLY, ESPRIT, ochirly and other international famous brands. It also has seven brands, such as "Gegen", "Yin man", "Korean clothing house", "crack" and "silk", which are compatible with consumer demand such as consumer high school.

"The price is not the flagship of the mall, but the quality is definitely the guarantee of the mall."

Taobao mall has become the base of brand quality and trend.