Micro-Blog Marketing: How To Bear The Heavy Weight Of Clothing Enterprises?

What is the hottest way of marketing now?

In the communication with the head of micro-blog, a well-known menswear brand, the author found that although the brand had begun to use micro-blog flexibly and made many promotional activities with micro-blog, micro-blog marketing was only modest in thinking that it was in the stage of "crossing the river by feeling the stones," trying to become a marketing attitude.

Because micro-blog's rise in China is not long, the effect of micro-blog's marketing is not yet conclusive.

However, some garment enterprises have exposed some problems in the operation of micro-blog.

The process of solving these problems is to learn how to make use of the process of micro-blog marketing.

To make use of micro-blog marketing, enterprises must first change their concepts.

Most enterprises are not aware of the advantages of micro-blog marketing nowadays, neither micro-blog account nor information about the industry or their own businesses on the Internet.

Even "a lot of users call him or praise him on the Internet every day."

Since the product of an enterprise is to be sold to consumers, it should use micro-blog to communicate with consumers.

In addition, we should not be afraid that micro-blog will not be thankless because of its bad use.

Because the more evade it is,

Second, we must pay attention to the use of micro-blog language.

When communicating with enterprises or issuing news, the language should not be rigid. It is necessary to use some Internet users' favorite language or network catchwords, rather than official languages, according to needs.

For example, DELL China commented and forwarded a netizen's micro-blog in April 12, 2010, saying, "Dell's growth in China is really fast, and the potential is huge.

"Thank you!" this kind of "Taobao female sellers" may not be liked by everyone, but the tone of customer service is indeed very cordial.

Third, micro-blog marketing needs timely interaction.

On the one hand, micro-blog is the pmission of information, on the other hand, it is an interaction with users, so as to receive timely feedback from users, so as to narrow the distance between users and users.

If a user asks questions and fails to reply within an hour, the effect will be greatly reduced.

Timely response and interaction not only happen between the user and the user, but also let the majority of fans from the side to the enterprise to create a "close to the people" impression.

Many clothing companies only use micro-blog to release their new products, activities inside the company, etc., which consumers will understand, but may not be interested.

If micro-blog wants to go further to the people, it needs to take the initiative to choose the right breakthrough point to interact with consumers.

Fourth, plus more components of micro-blog.

With the development of micro-blog technology, a variety of interesting micro-blog components have also been developed.

As a garment enterprise, we need to pay close attention to the new micro-blog components and find the points that we can use to promote the brand image of the enterprises.

The first is the insistence of micro-blog marketing, not only when new products are released or what activities are there, then they can communicate with users on micro-blog, usually they also have to operate their own micro-blog image, so they must form a routine routine work.

Many interesting micro-blog activities can not directly promote the corporate image, but soft promotion is more likely to win the attention and participation of consumers.

Fifth, pay attention to the linkage between online and offline, micro-blog and other media.

Give full play to the advantages of every media to achieve the biggest marketing results.

Sixth, we must have good ideas.

In the age of social media, it is also an era of attention. How to innovate and release products and brand information is very important to attract everyone's attention.

For example, all customers, together with sina related users to give VANCL cards around for a while, will launch a 1 yuan spike of 888 yuan clothes to rush to buy activities to stimulate fans' fragile nerves. At the same time, by giving gifts, Chen Yao and Xu Jinglei will be able to interact with customers' products.

Although from now on, the marketing effect of micro-blog is hard to assess, but there is little investment, so long as careful management, micro-blog's significance to the building of corporate image and brand connotation is self-evident.

On micro-blog's platform, the voice of a small number of people can be magnified one hundred times, one thousand times or even millions of times quickly.

And enterprises do not spend a penny or spend a very small amount of money, so that consumers can become a live advertisement to achieve the effect of publicity, which is the way of social media marketing.