Men'S Wear Brand: "We Need Quality Service".

Fabric enterprises hope to use high-quality services to narrow the distance between downstream clothing brands and achieve the perfect relationship of "win-win cooperation".

So how does the concept of quality service plate into specific practice details?

Can the clothing brand provided by fabric enterprises agree with the brand?

This time, we found two men's clothing enterprises representatives, from the dialogue with them can find some answers, but also can find fabric enterprise service details deficiencies.

Reasons for choosing middlemen

Menswear brand purchase fabric, not only through intermediaries or fabric enterprises.

The two ways of cooperation have their own advantages: intermediaries are more active in sales, and are more concerned about clothing brand products.

So, what are the shortcomings of the domestic fabric enterprises at present?

Tang Bing, manager of product development in Victor, Beijing, seems to have two points: first of all, the product development of domestic fabric enterprises at the present stage is not new enough, fast enough, and not close enough to the most popular items.

There are many channels for consumers to get in touch with fashion. The understanding of popularity has deepened and the demand for popularity has increased. Moreover, clothing brands are also increasing the driving force of popularity. Consumers have gradually recognized the fast changing fashion trend.

"Victor's suit product is more young and fashionable in the mainstream direction from the design style.

Most clothing brands praise the product brochures recommended by fabric middlemen.

"This booklet based on a lot of market analysis and guidance is very useful."

Tang Bing said, "for some classic products, they will say that it was sold well last year, so this year is still pushing, or if this series has changed in some places, they will tell the changes of clothing brands and why they should deal with them.

This product recommendation method is very attractive to us, and their control of color and other aspects are in place.

Price is the biggest headache.

"The apparent contradiction between the clothing brand and the fabric enterprises during the purchase should be caused by the price."

Zhu Wen, director of S2 CITYLIFE design of Ningbo Shanshan Morton Garments Co., Ltd.

The actual situation is that clothing brands try hard to maximize their own interests.

Zhu Wen frankly said that the second situation did make many fashion brands headache, even if they were not satisfied with the fabric they received, but the pressure of time could only be used for many times, but the resulting problems were obvious.

"Ready to use fabrics may lead to a reduction in the style and effect of clothing, thus affecting the sale of clothing and causing a backlog of goods".

If clothing brands do not make money, where can they buy more and better fabrics?

In fact, in the process of upstream and downstream cooperation, there are many small contradictions arising from price problems, and may even lead to the termination of cooperation between the two sides.

Zhu Wen talked about a situation: "now some fabric suppliers are very realistic. To adjust the meter cloth, they must give money, less money than no scissors, and some even increase the price on the cloth, which is far higher than the purchase price of large goods. Even more often, even the cloth can not be adjusted. Now, which clothing brand will look at a small sample card to make a big order?

If there is no cloth, we have to give up. The fabric business may have lost a lot of business because of a few meters of cloth. The cloth seems to be a small problem, which is actually a necessary prerequisite for cooperation. "

Three stages of full communication

It is not difficult for fabric enterprises to communicate with clothing brands from the aspect of implementation means. They can talk face to face, make phone calls, send e-mails, etc., but how to do well in communication is not easy.

From the feedback of men's clothing brand, the three stages of early stage recommendation, medium term order and late track are indispensable, but the communication work of fabric brand is not completely done.

Zhu Wen said: "I think the ideal state is to have a communication session with the fabric companies that have long-term cooperation with us before the new season's product development, to show the brand themes and styles that the brand will launch in this season, and then the fabric enterprises can feedback the understanding of these styles to the fabrics provided to us.

But the status quo is that we have to go to Taobao from different fabric suppliers and thousands of fabric samples. Fabric factories are not able to provide some targeted samples for different brands. I think maybe they do not have such abilities, so we prefer to choose them ourselves.

Tang Bing also felt deeply about this. After so many years of dealing with fabric enterprises, he found that fabric companies often pay much attention to the communication between the early stage and the clothing brand. In the middle and later stages, they usually just call to ask the result.

"Actually, I think fabric enterprises should.

In view of this, fabric enterprises must accurately grasp the work process of clothing brands, when they will collect fabric samples, when to adjust the cloth, and when to produce large goods.

If these key points are missed, cooperation will naturally be affected.

In addition, even if the clothing brand has placed an order, follow-up follow-up communication work must be done in place.