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Jia Yi Brand Explores The Important Value Of Clothing Display In Marketing

2011/8/3 18:49:00 82

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JIA YI

Jia Yi

Brands know that clothing display is the visual experience part of experience service, and is becoming the brand's top priority.

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In China, brand has begun to pay attention to the function of display, but it is a matter of nearly 10 years.

After entering the 2000, more and more enterprises began to realize the terminal display right.

Brand communication

And sales promotion is of great help.

Therefore, the brand not only stays in the original store location, but also begins to pay great attention to decoration design, product display, window display and so on. Placing the display and visual merchandising in the important position of the marketing elements of enterprises is a great step in winning the road on the terminal.

Cartier brand women's clothing display

In 1885, a British tailor named Voss hung his design works in the fashion shop. He not only attracted the nobility of the nobility, but also ushered in a large number of foreign businessmen's orders.

This may be one of the earliest and successful display cases that can be traced back to.

So far, as an integral part of China's garment industry, display has developed over 100 years in developed countries in Europe and the United States.

In the course of more than 100 years of development, various countries have gradually formed a label with unique identification style and unique display style: the American style is more.

frank

Bright, British style is more rigorous than traditional, and Italian style is noble and concise.

In Asia, Japan and Korea were the first to develop better.

The style of Japanese clothing display combines all kinds of characteristics, highlighting the delicate taste of clothing.

South Korea is also one of its own, focusing on the variety and variety of different single products.

Cartier brand women's clothing display

In fact, in the long history of the development of clothing display, many celebrities are also active.

The most famous of them is Giorgio Armani, the world-famous fashion Godfather. His first job in the field of clothing is to display windows for LaRinascente, a famous department store in Italy.

It is precisely because Giorgio Armani came from Chen Li Shi, so he has a more profound understanding of the clothing in the store: "we need to create an exciting and unexpected experience for our customers, while maintaining a clear and consistent identification on the whole.

Every part of the shop is expressing my aesthetic ideas. I want to be in a space and a kind.

atmosphere

Show my design and provide a deep experience for customers.

Especially the fast fashion brands abroad are not only the beneficiaries of terminal display, but also the active promoters.

For example, ZARA and UNIQLO, in addition to maintaining new products to stores every week, basically no advertising, fashion show, their fashion is reflected in the shop display system, the demand for clothing division Chen is very large.

ZARA has a unique view of Chen Li: "although the quantity of each series of goods is limited, but by renewing the stock two times a week and placing the goods in rotation, the store still gives people a refreshing feeling every day, which is a good result of making the exhibition plan ahead of schedule.

For some luxury brands, the requirements for display are almost harsh.

It is not only divided into indoor display and outdoor display, but even the garbage in the window, Chen Li Li is responsible for special garbage cleaners, not just calling two dustmen.

Let alone lighting, props and clothing collocation, even the location of the price tag on clothing is very particular.