Casting South Korean Brand Clothing China Sourcing Base

In July 30th, the Tai Koo square, located at the intersection of Dongsheng Street and free road, Changchun, Jilin, held a cooperation signing ceremony with the clothing brand of Seoul Central District (East Gate, South Gate), and the two sides planned to build the Tai Koo square into a pure Korean clothing (Northeast China) sourcing center. The marketing reception center of Tai Koo square was officially opened to the public on the same day. Changchun Taigu square is positioned as a pure Korean clothing monopoly store. Through the design, production, wholesale and sale of one-stop services, tens of thousands of fashion brands in Han Guodong's wholesale market are brought into Taigu square, leading the fashion trend of Han fan. It is understood that the square covers an area of 30 thousand square meters, the total planning area of 110 thousand square meters, developed by Changchun Lipton Group Co., Ltd., part of the main business of the project has been completed. Tai Koo Plaza is mainly composed of two buildings: A Dongsheng Dongsheng Street, a total of 22 storey, 1-5 of which are commercial, 6~22 storey office and hotel style apartments, for clothing manufacturers office, clothing design research and development, ready to live and invest. B building is facing the free road with 12 floors, of which 1-4 are commercial and 5-12 are office buildings and hotel apartments. South Korea clothing procurement center is located on the 1-4 floor of the building, the main business state is South Korea. brand There are more than 2000 shops for clothing. In the combination and distribution of formats, the first floor is South Korea's shoes and hats, bags, trinkets, popular products, cosmetics, girls' wear; two floor ladies' wear; third floor fashion women's wear, fashion men's wear, fine underwear, famous brand discount, sportswear and leisure wear; four floor boutique, knitted bed products, star brands, brand fur, children's clothing, style food, from all kinds of small fashion decoration to Korean restaurants. The entire shopping mall has 8 walking staircases, which are located around the shopping mall. The project plans 450 parking spaces to avoid parking difficulties in the old business circle.

Huang Boxiao, an operator of the project, said in an interview with our reporter that Korean clothing has become a unique clothing faction in the Asian region in the recent 10 years of rapid development, especially in terms of its costume design ability and design concept, which is worthy of in-depth study and study by the Chinese garment industry. Over the years, South Korea has been trying to open up the Chinese market, and China's clothing market also wants to introduce Korea's East Gate business model and east gate clothing, but there is little success. He hopes to transplant the core technology and operation mode of the East Gate in Changchun, and make a demonstration for the most crucial part of the entire garment industry from design to processing and production to wholesale and retail. Labor intensive clothing processing is a successful example for knowledge intensive, changing the face of China's clothing market.

"I hope this project can be done before I did department stores. When I introduced Japanese business model more than ten years ago, many traditional department stores were not optimistic, but eventually we correctly handled the relationship between the location of shopping malls and suppliers, and successfully copied the Japanese business model. Today, I want to change the dirty, messy and bad situation of China's clothing market. consumption The professional market is just as happy as shopping mall. "Huang Bo effect said.

　 Core site Korean Chamber of Commerce seamless link profit model

Changchun Taigu square is adjacent to the two District People's government. It is located in the administrative center of the two district and the core position of the future urban service center. Whether from the perspective of congenital superiority, or from the analysis of regional planning and future development trend, it has played an important role in promoting and improving the image and quality of the region from the high-end positioning. In the northern market, the Middle East market, China World Trade Center merchants and sead square, the golden cross commercial zone with the free road as the center crossed the Dongsheng Street and the Sendai street is formed. It is not difficult to find that the scarce market in this area is a professional market.

Tai Koo square is at the heart of this business belt and has a super commercial atmosphere. Therefore, the Korean clothing procurement center not only displays its huge commercial value, but also assumes the historical mission of serving the society.

The east gate of Seoul, Korea, has become the barometer of Seoul fashion industry. The trend of Korean fashion is leading the global trend of Korean wave. East Gate unique "design, production, wholesale, sale" closely linked to the industrial chain, so that fashion and fast pace to keep pace with the times. At the east gate, you can find any dress that stars wear. When the popular movie stars appear on the TV screen, the East Gate designers will stay up late to make the same fashion. On the morning of the second day, the clothes were hung up in the most prominent positions of the east gate shopping malls. Because of the speed of catching up with the tide, the east gate was able to flourish.

In this regard, Huang Boxiao pointed out that the Korean clothing business association optimistic about the Chinese market has never been. Opportunity Taigu square sets up a one to one free negotiation platform for the 40 thousand fashion brands of Han Guodong's door and Chinese merchants to ensure that all products are imported completely from Korea. The 40 thousand brands of the east gate wholesale market are brought to Tai Koo square, so that the real Korean clothing is in circulation in China. Tai Koo square provides pure Korean brand, breaking the existing situation that customers buy authentic Korean clothing in the Chinese market, the business channel is narrow and the cost is very high. Tai Koo square will form the first place for Korean brands to enter the Chinese market, wholesale and retail, and radiation to the national garment industry. Taigu will master the main information of fashion, get first-hand information resources and supply channels, make the real opening of China's vacant South Korean brand clothing doors, and regularly organize a clothing conference, so that Tai Koo square merchants become the source of information in the clothing industry.

For the professional market, fast, efficient and safe logistics is particularly important. The logistics of Tai Koo square will cooperate with the famous international logistics companies to open the logistics routes of Tai Koo square to the whole country and even around the world. Logistics center and market trading area and lane system are completely integrated into an organic whole. Both small and large trucks can directly distribute goods in the logistics center through the lane system inside the market, so as to facilitate the importing and exporting of goods and speed up the freight flow. The logistics center is directly integrated into the market trading area, and it is seamlessly connected to each trading area. With the zero distance international logistics center, the logistics center can not only provide more direct logistics services to the operators, but also enhance the commercial value of the berths. Operators can easily send goods to all parts of the country to reduce operating costs and improve operational efficiency.