The Rise Of "China'S Children'S Shoes City" In Nanan

Nanan, Fujian, is located in the center of Golden Triangle, Fujian Province. It is located across the sea from Taiwan and Jinmen. It is known as "seaside Zou Lu". It is the hometown of Zheng Chenggong, a national hero.

In history, she once was the political, economic and cultural center of Southern Fujian, and the Golden Rooster ancient port of Feng Zhou is the starting point of the famous "maritime Silk Road".

Nanan is a famous hometown of overseas Chinese, with about 3500000 overseas Chinese and Taiwan, Hong Kong and Macao compatriots.

Since 1993, economic development has ranked the top ten in the province and the top ten in the whole province, and is among the top 100 counties (cities) in the country.

Nanan's shoe making industry corridor shows a lot of water. In June 11th, the machinery of the shoe industry base in Nanan was roaring and the forklifts were shuttling and shuttling. The 7 construction enterprises were speeding up the construction progress in an all-round way, and strive to start production at an early date.

It is understood that since the launch of the shoe industry base project in August, 23 enterprises from Philippines, Taiwan, Hongkong, Shenzhen, Quanzhou, Jinjiang, Shishi and so on have been settled and invested more than 1 billion yuan.

The brand name of "children's shoes" has come to the forefront. Footwear industry is a traditional pillar industry in Nanan, which started in the 70s of last century.

After a long period of development and accumulation, Nanan shoemaking enterprises are mainly concentrated in nine cities, Hong Lai, Kangmei, Merrill Lynch and other places, forming the characteristics of the industrial corridor of shoemaking industry.

At present, there are more than 600 shoe enterprises in the city. Last year, the output of shoes was nearly 100 million, and its output value exceeded 4 billion yuan.

In the shoemaking industry of the city, children's shoes and light running shoes have basically formed industrial clusters.

The production base of children's shoes mainly based on Hong Lai, Jiu Du and Merrill Lynch has shown certain advantages in terms of industrial integrity, market share and brand awareness. It has become one of the important clusters of children's shoes in China. The production of children's shoes has reached 12 million pairs last year, and the products are sold at home and abroad.

The benign interaction of the market, industry and base is an important mode for Nanan's industrial clusters to move forward.

In order to further integrate resources, intensive land use and promote industrial agglomeration, the city planned to build a shoe industry base in Kang Mei town's big hand and high starting point in August. The base planned to use 2657995 square meters of land, and planned to invest 2 billion 800 million yuan, which was planned to be completed in two and five years.

The base space structure is planned as "market + base", that is, to build a shoe market at the base entrance, provide logistics, warehousing and other supporting services for the base, and build a shoe production base based on market development, making it an industrial area with shoes, shoes, R & D, logistics and market as a whole with a complete industrial chain.

According to the briefing, the footwear industry base of the city has already been settled by 23 enterprises such as Fujian PEAK group and Fujian three Shu group.

The head of the base said that there are five main reasons for the strong attraction of the base to the well-known shoe enterprises: first, the shoemaking industry in Nanan has a good foundation, and the industrial cluster has already begun to take shape; two, the service is in place, the enterprises that are located at the base are managed by the key enterprises and enjoy the series of preferential policies formulated by the city; three, the base is located in the fortress and the traffic conditions are very convenient; four, the city is vigorously developing the skill training of the rural labor force and the abundant labor resources, combined with the needs of industrial development, and five is relying on the resource superiority of Minnan science and technology college to set up the shoe and cap specialty, so as to provide technical support and talent guarantee for the development of the enterprise.

In recent years, Nanan has thoroughly implemented the strategy of "quality city" and "brand strong market", and encouraged and guided footwear enterprises to carry out various quality certification and create famous brand activities, and strive to enhance the independent innovation ability of shoe enterprises.

Up to now, 14 shoe companies in China have won well-known trademarks in China and 10 shoe companies.

Nowadays, more and more shoe enterprises in Nanan realize that independent innovation is the only way for enterprises to mold their brands and expand their market. Every year, they invest heavily in technology innovation, and gradually benefit from this process.

If the city helps the shoe companies to invest more than 2 million yuan a year for scientific and technological innovation.

In 2004, the company took the lead in formulating the standard of helping children with soft bottom shoes in the whole country, filling the gap of children's shoes standards in China.

The company also successfully developed nano silver antibacterial children's shoes, after washing 40 times, the antibacterial rate still reaches 99.9%, which is an international leading level and has become a major breakthrough and symbol of domestic children's shoes stepping into the high-tech field.

　　●童鞋產業(yè)向品牌化邁進● 　　南安童鞋企業(yè)，如：七波輝、幫登、蘭貓、菲克、卡丁、足友、圖圖、劍橋、阿布兔、赫仕奇、百變藍貓、酷樂貓、隆鷹、菲霸等自有品牌在全國占有1/3的市場份額；七波輝早在2006年就提出打造中國青少年運動裝備品牌，并聘請李宇春為形象大使，同時向社會發(fā)起"倡議關愛青少年活動"；蘭貓?zhí)岢龃蛟熘袊嗌倌晷@運動裝備品牌；據泉州市菲克體育用品有限公司董事長傅維錦介紹：南安童鞋企業(yè)大部分從70年代做鞋業(yè)代理起家，擁有很好的市場銷售網絡后，再從小加工做起，而向品牌化發(fā)展到今天；特別在今年5月份，眾多童鞋企業(yè)紛紛向四川地震災區(qū)伸出援助之手，捐款捐物，這體現了童鞋企業(yè)，在向品牌化發(fā)展與壯大當中，不忘社會責任，充分體現了中華民族的"一方有難，八方支援"的優(yōu)良傳統(tǒng)。