The First Asian Flagship Store Appeared In &Nbsp In Han Dynasty.
Wuhan Wanda Commercial Management Co., Ltd. recently announced that the investment in Wuhan Central Culture District, Han street, has been invested by Wanda Group's investment of 50 billion yuan.
There will be 126 well-known at home and abroad.
brand
First place in Asia flagship store and global concept store.
Wuhan
。
The industry believes that Han street, which opened in September 30th, will change Wuhan's business pattern while changing its consumption habits.
Top 10
Fast fashion
Tycoons get together
It is understood that ZARA, H&M, GAP, MUJI, M&S, UNIQLO, C&A, MAP, UR, attachment TT hall and other ten fast fashion brands first gathered in Han street, which is not a commercial project in the country at present.
At that time, the grand occasion of the same street on the same street will make Jiangcheng fashion people cry.
The leading brand of fast fashion brands entering Wuhan is the water chestnut lake Wanda Plaza.
At the end of last year, the introduction of ZARA and H&M after the introduction of the Wanda Plaza in Lake chestnut opened the fast fashion trend in Jiangcheng.
H&M once created a sales record of 3 million 100 thousand yuan in sales for 4 days, which shocked Wuhan business community.
And the 10 fast fashion brands gathered in Han street, making the 1500 meter long street become the most important international fashion brand in Wuhan and even the whole country.
"The most important thing in the world is its own status."
According to the insiders, such a phenomenon of collective admission will not occur because of the fact that a single market cannot enter the atmosphere of high-end products alone.
Big name opens flagship store in Asia
This time, the world famous clothing brands NIKE, MORGAN, DAZZLE, Europe, PAGEONE, CABBEEN and CacheCache entered Han street at the same time; the world famous coffee brand Starbucks, Italy's famous espresso brand LAVAZA and Jamicablue were competing in Han street; the first ice cream brand Haagen Dazs, the first tea restaurant in Hongkong, Cui Hua, the famous Hugh chafing dish, Tang Town chef, xiangeqing, Guangzhou famous restaurant brand Zhong Sen's famous dish (red hall, Macao street, Yan Wozhou), four seasons love, pretty square, SOHO, fado, Huang Jihuang, Rong Li Ji, Han Street wine, etc.
It is reported that there are thirteen brands entering Wuhan for the first time, including the famous Dadong Roast Duck in Beijing, and the famous Lukang Town, the first year of blue and white, and the sea fishing.
And Zhou Dafu collection shop, HAMMAN audio-video, parth qin line, 90+ red wine, talk about life hall and other lifestyle brand, is also the first time in Wuhan.
Changing the pattern of leisure shopping in Wuhan
In fact, from the content of Han street, it is not only a shopping paradise, but also a place to appreciate the Chu River, to learn the fashion style of international brands, and appreciate all kinds of brand taste.
With the opening of the Han Xiu theatre and the movie theme park in 2013, Han Street will become a well deserved world cultural tourism destination.
Han street has also become Wuhan's unique core business competitiveness of culture and tourism.
Ye Xueping, deputy director of the Provincial Academy of Social Sciences, believes that Wuhan's past business pattern is based on Hankou, and many brands entering Wuhan are also the first choice for Hankou.
The emergence of Han street, Central Culture District of Wuhan, is expected to change the consumption habits and business pattern of Wuhan people.
Especially in the late stage of the central culture area and the core content of culture and tourism, Han Street will become a unique commercial force in Wuhan and even in the central region.
Wuhan has obvious cost advantages.
According to the Yangtze Commercial Daily, "the most important thing in the world is its own status."
People in the industry say frankly that the phenomenon of collective admission will not happen because they can not create a high-end product atmosphere in a single market.
In fact, behind the big international collectives reaching Wuhan is the rising position of the central China market in the global industry.
"All kinds of international brands have high expectations for the future of China's market. Therefore, many brands put their hopes on China in the face of the shrinking traditional market."
Previously, Luca Solca, a luxury industry analyst at Sanford C. Bernstein&Co., a US investment advisory body, said publicly.
"Compared with the first tier cities, Wuhan has more obvious advantages in terms of investment costs."
The source pointed out that in terms of Beijing and Shanghai, the rent of the central cultural district is lower than that of the shopping center with the same location and location.
At the same time, the Wuhan market has matured, and the awareness of brand has been enhanced. Even the industry thinks it is a new high ground.
At present, most brands still put the main line in the first tier cities and use the auxiliary line to expand in Wuhan.
This has nothing to do with maintaining the image of the brand. Instead, it can seize the expanding market.
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