Big Business Circle Upgrading And Big Consumption

Interpretation

Business circle: refers to the location of the store as the center, along a certain direction and distance to expand the scope of the attraction of customers, simply speaking, that is, to store customers live in the area.

The large commercial circle here refers to the opening of Qingdao's bridge and tunnel, and the opening of the subway. The relevant areas of Qingdao are linked together to form a commercial whole and the development of business circles.

Luxury goods:

According to the Global Luxury Association Research Report, the total consumption of luxury goods in China reached 10 billion 700 million US dollars in total in 2010, while Qingdao exceeded 9 billion 500 million US dollars, accounting for 9% of China's total, ranking third in the mainland market of China.

Hisense Plaza, which has the reputation of "top department stores" in the island city, is the place where luxury goods get together. According to the relevant personnel of Hisense Plaza, the sales volume of Hisense Plaza only reached 1 billion 350 million yuan in 2010, but it has exceeded 900 million yuan from January to June this year.

The growth momentum of luxury consumption can only be described as "swift and violent".

For more and more popular luxury goods consumption, the responsible person of Qingdao sunshine department thinks that this is a deep interpretation of the meaning of luxury goods by consumers. In essence, many luxury brands bring consumers not only high quality material comforts, but also spiritual level feelings, and the personality, quality and curiosity of luxury brands have led to fashion. Instead of luxury goods, they have become the definition of fashion.

The growth of the luxury market has brought more business opportunities to merchants. Paris spring Plaza has been optimistic about the market potential of famous discount stores, and has been developing large outlets outlets in the suburbs. In the spring of Paris, this unique approach is more effective and reasonable in digestion of its own stock, maintaining its full competitiveness, and taking advantage of different positioning and more attractive prices to occupy the luxury market.

Big business circle: Rewriting business structure

12 years ago, the first real shopping mall in the island city was Carrefour in the island city. From that time, the consumers of island city felt the rise of a new business circle for the first time. In the process of a series of eastward March of Mackay, Hisense Plaza, sunshine department store and BELLE Plaza, the new Eastern business circle broke out an unprecedented gathering capacity.

12 years later, with the opening of subsea tunnel and cross sea bridge and the subway construction in full swing, the commercial structure of the island city will usher in a new era, and a grand commercial legend will be staged.

Guo Xiandeng, a researcher and famous brand research expert of Qingdao Academy of Social Sciences, believes that the bridge and Tunnel links bring a historic opportunity to the East and the west, especially the vitality of traditional business circles such as Zhongshan Road. However, the gathering capacity of the west coast, Licang district and Jimo city has been further enhanced, and the whole island city has formed a trend of "multi polar, multi circle, multi zone and multi zone" blending and developing.

According to experts, in the age of bridge and tunnel, the radiation ability of traditional business circle has been further strengthened. Under the bridge and tunnel function, the major commercial circles that had been cut apart have been integrated into a large business circle and completely rewritten the commercial structure of the island city.

Yue Saeco, located in Zhongshan Road, came to realize the "substantial benefits" of the big business circle.

According to Yang Xunxian, Party Secretary of the Li Lai Lai Group, the bridge and Tunnel links bring more traffic and flow to Zhongshan Road, and enhance the radiation ability of the business circle, making Zhongshan Road the most convenient access to Huangdao.

With the highlight of the advantages of big business circle, Li, Bao Long, Wanda and other businesses have begun to spread their cloth around the city, which will bring more convenience to urban development and public life.

This edition is written / Liu Chunjie

12 fashion shopping locations

Plaza Printemps

Qingdao Paris spring Plaza belongs to China Spring Department Store Group.

In October 2006, China Spring Department store moved to No. 9 Shandong Road, Qingdao.

With its strong group background, Paris spring Plaza, with many international top brands, new business philosophy and the ultimate style of life, is changing into a romantic and fashionable city in Qingdao.

The Paris spring Plaza, dedicated to the senior department store industry, has created a fashionable shopping world for consumers with outstanding taste, relying on the experience of high-end brand marketing and the strong brand appeal that can not be replaced.

With the unique marketing concept of international fashion, it explains the "Shandong Road 9" as the source of the international fashion of the island city and the precise location and emotional depth in people's minds.

Since 2010, China's spring stores have been expanding their territory and layout the Jiaodong peninsula. Apart from the spring square of Paris in Qingdao, spring stores in the four seasons are in full bloom in Chengyang. In the spring of 2011, Orai stores will also be opened magnificently. The three shops will complement each other and achieve common development.

BELLE Plaza, Qingdao

The total area of BELLE Plaza is about 200 thousand square meters. The most popular business mode in Europe and the United States is to introduce the first real MALL in Qingdao and Shandong into Qingdao. It enriches the commercial form of the island city and connects with the international business mode. For the first time, it has achieved commercial space walking, indoor shopping space, public space socialization and scale internationalization.

BELLE square focuses on advocating a new life style experience, emphasizing the three dimensional enjoyment of consumers in the shopping process, shopping in leisure and entertainment, and enjoying life in shopping.

At present, Spain's famous clothing brand ZARA, Sweden's H&M, Italy's A/X, Japan's UNIQLO, MUJI, the French global cosmetics retail authority SEPHORA, Taiwan, China's well-known food and beverage Ding Tai Fung are stationed in Qingdao for the first time.

China's Hongkong diamond class Broadway is the first 800 year old ice skating rink in Qingdao.