Designer Brand Opportunities! LOGO'S Law Of Clothing Is Changing

Fashion circle

The law.

The law has changed.

Why do Chinese like LV?

"LV, CUUCI, Fendi and so on, these big brand bags.

However, if you drive a Mercedes Benz or a famous brand to a private party, you will be quietly pushed out. Maybe your host will ask you to go home to change buses so as to keep the party relaxed.

In big cities like Beijing, the rules of fashion have changed.

Brand and taste must be owned at the same time and properly expressed.

Many European and American celebrities are doing the same: wearing one or two famous brands in H&M, ZARA, Topshop and other high street brands.

Most importantly, the collocation of cheap brand fashion must be colorful, showing individuality and self assertion.

Kang Lan Xin feels that this new concept is that people are always better and better than clothes.

In the past, the way of dressing only for LOGO was replaced by low-key magnificently.

The chance is coming.

If the high street fashion brands without hundreds of years of accumulation and no top designers in the world can conquer celebrities and stars through their own styles and personalities, what a great future opportunity will be?

This means that many white-collar workers and campus fashion people will follow suit; this means that fame has risen and sales have gone up.

Domestic stars such as Faye Wong and Xun Zhou have become targets of popularity.

"Fashion is never a luxury."

Kang Lan Xin explains this way.

The value of a garment is made up of fabric, sewing technology, design and freight, brand publicity and other elements. The top price is a few thousand yuan to tens of thousands of yuan, and only the inlaid jewelry or special materials can be luxurious.

Moreover, clothes are difficult to preserve or appreciate like jewellery and watches. They are just more expensive.

Therefore, the style of fashion is its vitality.

A survey of Chinese consumers from a Boston consulting firm shows that in the past, consumers were strongly attracted by big brands, but few considered that brands could represent personal identities or reflect a person's outlook on life.

By comparison, today's twenty or thirty year old young people are more likely to express their satisfaction with emotional expression through fashion.

This information means that fashion brands can no longer rely solely on the status of well-known brands. They must be able to influence consumers' emotional chords and help them manifest some emotions they want to express.

Brand problems

However, complaints about fashion brands such as ZARA, H&M, UNIQLO and so on are increasing. ZARA even frequently boarded the blacklist of unqualified quality inspection. UNIQLO's too simple clothes style also began to experience a new round of aesthetic fatigue; H&M's collocation difficulty and appearance rate were questioned.

How can China's brand owners be so impressed by the hottest international brands?

In many department stores in the United States, buyers help consumers to choose the range of brands. Hongkong's multi brand retailer, I.T, selects new and less well-known niche brands to introduce into the Chinese fashion market, because it helps consumers to buy and increase attractiveness.

This is an ideal outlet for the unknown niche fashion brands.

Clothing declaration

Tang Qin Xin is 25 years old.

Master's part-time model in Shanghai

"Style is more important than brand and quality, especially clothing.

I rarely spend more than 1000 yuan on a single item, and often combine expensive accessories with price suits.

Linsan is 20 years old.

Students in Maoming, Guangdong

"Foreign style and exotic sentiment are my ideal style."