Shanghai'S First Eight Hundred Men'S Men'S Day &Nbsp; 3 Days Promotion Retail Sales Amounted To 70 Million 870 Thousand

Shanghai's first eight hundred companion department store 8. 3 men's day fashion promotion campaign

The total retail sales reached 70 million 870 thousand yuan on the 3 day, up 38% over the same period last year.

Shanghai's department stores were once dull.

"Summer light" sales increased by nearly 40% over the same period last year.

It is understood that Shanghai landmark Plaza discount.

Many commercial buildings began to mark the real price, not to mark the discount, which made many consumers who were accustomed to playing the price discount at a loss, and the enthusiasm of some consumers who did not give a discount did not go far.

Combined with other factors, the retail sales of department stores in the city began to decline and negative growth trend in May. In the 6 and July, some department stores even dropped to 20%-30%.

In the face of the grim situation, many businessmen began to reflect, as long as it is in line with the relevant national policies, and do not play games with false discount on sale prices, normal discount sales promotion activities should also be carried out, and some businesses are beginning to brew a new round of promotional activities.

The "8. 3" men's Day promotion of the eight hundred companion company not only broke the once dull deadlock in the promotion of the department store industry in this city, but also achieved a good record of nearly 40% year-on-year growth in sales in the "summer and light" season.

Create VIP goals

According to the relevant person of the first eight hundred companion, eight hundred friends began to advocate "8. 3" men's Day innovation activities since 2009, and this summer is the third season.

Over the years, activities have aroused great concern among the community, and more people are concerned about the current life situation of male groups.

This year, the first eight hundred friends take the theme of "brand men's quality life" as the theme, advocate healthy male living environment, provide a relaxing and relieving pressure for men who work hard, and have a holiday of their own.

According to the introduction, as early as July 18th this year, the square of the building of the eight hundred companion was built on the "men's Day Signature initiative wall", encouraging the majority of male compatriots to write down the declaration of life on men's day.

Just two days, the signature wall, which is 10 meters long, is full of signature and message.

In addition to offline activities, the eight hundred friends first tried to use micro-blog to post men's Day activities, publish men's Day declarations, and organize thematic lottery activities, triggering many netizens' heated discussions.

The first eight hundred VIP official micro-blog also took the opportunity to formally launch the test at this time. This initiative created a precedent for department stores to target micro-blog customers with VIP customers as the goal.

The first official announcement of micro-blog VIP is brand information, fashion, corporate culture, marketing activities, VIP feature announcement and so on.

Members can actively acquire dynamic information through online experience while moving to the line.

10 grams of pure gold medals as raffle prizes

According to the introduction, the first eight hundred partners in the promotional activities of four days from July 29th to August 3rd, launched a full 300 yuan to send 300 yuan shopping coupons initiatives, so that many consumers are scrambled for, "8. 3" men's Day sales 3 days before the realization of retail sales of 70 million 870 thousand yuan, an increase of 38% over last year.

In the new round of "discount season" for members of the company, the eight hundred companion will be divided into two categories: fashion, leather, women's wear, underwear, men's wear, sports, children and so on.

Apart from doubling the number of members, the eight hundred friends also introduced more than 200 10 gold commemorative medals for raffle prizes.

At last night's first eight hundred companion "8. 3" men's Day activities, a flamenco flamenco dance was opened. At the same time, while the Shanghai magician Shao Meilin came to cheer, the crystal ball performance of Hu Qizhi, a great show finalist, pushed the ceremony to a climax.